Marie Morisse

Create and manage the marketing department. Responsabilities : • MARKETING : Campaigns, emailings, reviews, lead generations for the USA market, data analysis • WEBSITE : Content updates, optimisation, SEO, development w/ Prestashop • COMMUNITY MANAGEMENT : creation of engaging contents, social media daily management, Meta ad campaigns • GRAPHIC DESIGN : Brand image via visuals w/ Adobe (business card, portfolio, roll up, goodies, etc) • EVENT : Shop tour, Christmas evening party

Develop a digital marketing strategy. Responsabilities : • Planning and managing the continuous updating and development of the website w/ Prestashop (in 5 Europeans countries). • Web content on social media, create engaging content (87K followers FB, 22k followers Instagram). • Sending marketing newsletters with worthwhile content (1 weekly online offer). • Execution of digital marketing strategies across all digital channels including budget planning, content ideation, and implementation schedules. • Evaluation of the activities impact such as sponsorships in achieving their objectives, including impact on generating leads, return on investment and client retention. • Collecting customer data and analysing interactions and visits, plus using this information to create reports and improve future marketing campaigns.

Develop an European marketing strategy for a Start-up. Responsabilities : • Creation of English website version w/ Prestashop. • Managing company social media and website advertising. • Co-organisation of an external event according to europeans client needs. • Merchandising, products checking in stock. • Managing recruitment and selection of Spanish salespeople. • Planning delivery timetables, monitoring stock levels, tracking products, overseeing arrival of shipments in 5 countries. • Market research and competitive intelligence.