Marie PILOT

Currently responsible for co-constructing the product offering at Deloitte Digital France, leading a team of 8 PMs, developing and executing OKR strategies, covering the entire cycle from Product Strategy to Product Growth in Paris.

Responsible for the migration of their website, the creation of a client space, the creation of a tablet application and a mobile application (on-going project) - Management of a team consisting of 2 designers, 1 Product Owner (PO), 2 developers, and 1 Tech Lead. From a simple Wordpress site to a platform featuring authentication and profiling functionalities. - Discovery Phase: To analyze the market, user needs, and various technical scenarios. This analysis work helped define the product vision. - Design Phase: Involving user flows, wireframes, UI mockups, and backlog creation. We conducted prioritization workshops to structure the backlog. - Build Phase: 8 sprints were dedicated to creating the showcase site and the private site using Strapi (Headless CMS).

In charge revamping the subscription platform. We conducted a research phase based on a systemic approach : data analysis, user research analysis, marketing analysis, market analysis & technical limits. The platform will be develop in Angular. We defined the design principles and organized workshops to define the product vision. We created the future journeys, mock ups, we did some user testing to validate the concept and then we designed the interface. We created a prototype and a design system. The development team was already working on agile mode. They have just finished the migration of the back office and they will be starting now the migration of the front office. Achievements: Strategic & product roadmap for 2 years 17 user interviewed + 15 pages analyzed + 6 market analyzed + data analytics User testing over 15 different countries = all amazed by the new platform

Managed the migration of a legacy platform. We had to create the a new employee experience. Understanding the existing situation, conduct a user research phase, define the needs and the journey To Be , create the Gap Analysis, create the templates. Then we had to define and create a change plan before implementing the solution. The Go Live will be in December 2023. Achievements: 8500 pages analyzed Optimization of the navigation from 26 entries to 7 and from 78 sub-entries to 30 90% satisfaction from user testing and feedbacks

Managed a team of 10 and then 6 individuals in an international context, overseeing the innovation project for the creation of a program to improve therapeutic adherence in chronic diseases. Directed research on patient pathways, caregivers, and practitioners, organizing ideation and co-construction workshops, and proposing mock-ups to validate the program idea. - Defined the program vision and its deployment across 5 pilot countries (Latam + Asia). - Defined the strategic roadmap with the 3 products to develop. - Created the 3 products in Proof of Concept (POC) mode for the program.

In charge of the creation of a new data visualization platform to analyze and define their Market Access strategy. I led a team of 6 people from UX to data expert. We went through a classic methodology : understanding of the needs, users and context analysis. Creation of personas and user journey. Benchmark of the different data tool possibilities. Definition of the vision and the roadmap. Then I was in charge of the development following the backlog with 4 data scientist & engineer and 2 developers.. Achievements : - Implementation of Product vision and methodology - MVP created and implemented in 10 weeks. - Multi country alignment - Fast adoption of the platform = now it has been deployed in 10 countries

Mission in Lean start up mode for the creation of an MVP to be developed in Q4. I led the mission managing 2 colleagues. I fight to redo the user research as it was done 2 years before ago. We worked on an end-to-end project, from user research to a digital application with the creation of journeys in permanent iteration, co-construction workshops to define hierarchy and the navigation. Wireframing of the application and Mock ups to test with users. Achievements : Fighting for the user research let us understand that 2 out of 6 personas didn’t need the platform = simplification of the journeys and pages User testing = 83% of adoption

[TELECOM] | JUNE 2021 - JAN 2022 UX LEAD Creation of the overall user experience for the client website. Analysis of the existing and audit of the online sales site. Analysis of the marketing target then the personas to understand the business needs and the reality on the ground. Redesigns and Optimizations of customer journeys for Fixed and Mobile journeys. Creation of wireframes and functional prototypes. User testing for verification of hypotheses. Achievements : • + 200% of click rate on the new design of the Homepage • + 25% of click on the new menu and navigation • + 19% of conversion rate with the new journeys for mobile and boxes [EULER HERMES] | OCT 2019 – JAN 2020 Analysis of the existing, UX and analytics audit, workshops to define personas and customere journeys, prototyping and wireframes creation in order to design templates and sample portal. [ALLIANZ PARTNERS] | JAN 2018 – TODAY UX designer & PO Redesign of the Allianz Partners graphic charter. Analysis of personas and new customer journeys. Optimization of wireframes and declination of the graphic charter. Creation of a backlog and monitoring of development. International deployment strategy. Project monitoring for each new site. (32 corporate sites launched and 8 B2C sites). Achievements : • +30% of sales, • + 19% of conversion rate • 30 websites rolled out in multiple languages, increase of the conversion rate UX Design : User tests and On site analysis Personae Information s hierarchy Audit & Benchmark UX and feedbacks Design Thinking & co creation workshops Conception UX : User flow / Mind mapping / Storyboarding Zonings Wireframes HD Interactiv mock ups UI design : Moodboarding Mock up and HD templates Mobile first / Responsive design Design system / Atomic design

I led the design Vision managing 3UX designers, 3 UI designers and 4 developers. I organized workshops with all the stakeholders to understand their needs and objective before creating any new design. - Manager of 3 UX designer, 3 UI designers & 4 developers - Definition of the objectives & the product vision - Definition of the product roadmap - Definition of the Backlog - User stories writing, creation of a backlog and follow up - Analysis of the existing, UX audit and Analytics audit - Creation and optimization of personas and customer’s journeys definition - Optimization of components and wireframing thanks to user tests and research - Constant optimization with data, user research and marketing needs - Creation of a design system on Figma  - Optimization of the SEO & growth Achievements : + 200% of click rate on the new design of the Homepage + 25% of click on the new menu and navigation + 19% of conversion rate with the new journeys for mobile and boxes

[ALLIANZ PARTNERS] | JAN 2018 – MAI 2020 Refonte de la charte graphique Allianz Partners. Analyse des persona et des nouveaux customer journeys. Optimisation des wireframes et déclinaison de la charte graphique. Création d’un backlog et suivi du développement. Stratégie de déploiement à l’internationale. Suivi de projet pour chaque nouveau site. (30 sites corporate de lancés et 20 sites B2C). Product Owner activities : Existing product statement : customer journeys, product value proposition, existing product functionalities Enrichment of product new functionalities (user stories) in a product backlog Alignment with scrum dev team Management of the tests (QA team) and versioning Go live follow up / coordination of trainings and support UX design activities : Existing situation analysis, competition benchmark Customer journey analysis, UX and UI design coordination Functional specification writing & prototyping Production follow up: dev and creative team coordination in agile mode - Backlog management and performance follow-up, A/B testing set up