Marie Poudrel

CMO Part Time

1 recommandation

Salaire / Taux journalier

1 personne recommande

26000 Valence, France

Freelance

À distance uniquement

Expertises

Stratégie ProduitProduct MarketingGo-to-marketStratégie MarketingProduct ManagementStratégie de marqueStratégie & ConsultingGrowthÉvénementielLead NurturingCopywriting

Langues

AnglaisEspagnol

Recommandé par

Nathalie Lascroux

VALRHONA

Responsable Marketing & Communication - Ecole Valrhona

A recommandé le 19 mars 2025

À propos

Introduction

After having promoted numerous brands in the high gastronomy sector, I decided to launch my own business and help ambitious brands to develop their branding, activation and growth strategy. Through targeted marketing activities and a strategic plan, Brigade 123 helps ambitious companies to promote their know-how. ✨

Liens

Expérience de travail

Co-Founder

Brigade 123

juin 2022 - Présent

4 ans 5 mois

Notre brigade, est composée de cinq professionnels expérimentés, d'un développeur & spécialiste SEO talentueux, d'une CMO & Growth chevronnée, d'une copywriter créative, d'une spécialiste en paid & outreach marketing et d'une talentueuse directrice artistique & graphiste, nous possédons une combinaison unique de compétences et d'expertise pour répondre à vos exigences. Ensemble nous allons concevoir une stratégie aux petits oignons. Au quotidien nous pouvons vous accompagner dans de nombreux projets grâce à notre équipe aux multiples expertises et compétences. 🚀 La mise en place de stratégies d'acquisition et d'activations vous permettront d'accélérer la cadence de service pour rapidement atteindre vos objectifs. Vous l'aurez compris, notre fine équipe est composée de cinq équipiers qui sont à la recherche de projets venant de tous horizons afin de les accompagner à définir des axes de croissance. 🎯 Avec curiosité, dynamisme & professionnalisme la Brigade 123 vous accompagnera dans vos projets!

Marketing & Growth strategist - CMO as a service ✨

Birdy M

avr. 2022 - Présent

4 ans 7 mois

69340 Francheville, France

The birdy’s aim is to grow and learn in order to successfully fly on their own. Birdy M supports and collaborates with young brands in the implementation of marketing and activation strategies to offer the best possible take-off. ✨ Our speciality ? Promoting rare birds. Birdy M accompanies artisanal brands that wish to highlight their true know-how. Our actions contribute to enhancing the stories of these passionate entrepreneurs. --------------------------------------------------------------------------------------------------- [GROWTH] « I want to accelerate the growth of my company. »  Targeted actions to quickly increase the indicators that matter in your business. 🚀 Growth hacking strategy 👩🏻‍💻 Funnel acquisition    🎯 Definition of target KPIs [ACTIVATION] "I want to launch physical or digital operations to support my business" Implementation of marketing activations 🎯 Activation strategy 📃 Event brief  👩🏻‍💻 Digital strategy  🌟 Sponsoring 📩 Event & PR  [BRAND AWARENESS] « I want to make my brand and my products more visible. » The objective is to strengthen the awareness and the image of your brand 📊 Branding strategy  📖 Marketing concept 🚀 Product launch 🗓 Road to Market  👩‍💻 Content creation

VALRHONA

août 2017 - avr. 2022

4 ans 9 mois

Brand Manager UK & Northern Europe

mars 2018 - avr. 2022

4 ans 2 mois

Marketing management of several Valrhona Selection brands: Valrhona / Chocolatree / Republica Del Cacao / Norohy / Sosa - Go to Market strategy - SELL IN / SELL OUT analysis, participation in Business Review creation - Use of IT tools SAP, BO - Organisation of events - Digital campaign (Newsletter / Social Networks) - Analysis of product ranges (marketing mix) - Go To Market - Implementation of range monitoring tools/indicators (profitability analysis, products, channels) - Launch and follow-up of product launches - Benchmark - Budget management for Northern Europe + UK - Development of print and digital sales tools specific to the market, ensure the development, follow-up and respect of the allocated budget

Brand Manager Europe du Sud & Middle East

août 2017 - mars 2018

8 mois

- SELL IN / SELL OUT analysis - Product range analysis - Action plan development - Go To Market - Reflection on the best product mix according to markets and customer targets - Implementation of range monitoring tools/indicators (profitability analysis, products, channels) - Launch and follow-up of product launches, KPI's - Trend research - Event organisation (Dubai - GULFOOD 2018) - Budget management - Development of print and digital marketing tools specific to the market, ensure the development, monitoring and respect of the allocated budget - Press relations management - Social media management

Co-fondateur

Magnifica Viajes

janv. 2016 - déc. 2017

2 ans

32110 Caupenne-d'Armagnac, France

Magnifica Viajes provides you different thematic stays to strengthen your team. With their business growing substantially, hyper-growth startups have to increase their workforce and face new HR challenges. We organize stays for the teams through a major sport event. Hoopr believes that transmitting the values of sport and sharing powerful moments with your team are the key drivers of collective performance. - RWC2015 in UK - 6 Nations Tournament - Final TOP 14 Barcelona - WRC Catalunya Finalist of Tremplin Voyage Privée 2017.


Formation

Chabrillan

Baccalauréat, ES

2012 - Présent

14 ans 9 mois

Résultat : Mention très bien

OMNES Education

MSc 2 International Business Management

2017 - 2018

1 an 2 mois

OMNES Education

Bachelor of Business Administration - BBA

2013 - 2017

4 ans 2 mois

ESIC Business & Marketing School

Echange académique , Marketing and Finance

2016 - 2016

2 mois

Arcada University of Applied Sciences

Echange académique, Comptabilité et finance, Marketing, Création d'entreprise

2015 - 2015

2 mois

Portfolio

Copywriting site web & présentation

Gestion de projet activations marketing & événementiel

Accompagnement Marketing - Go To Market / Branding / Content Creation

Chocolaterie - Go to market strategy & plan d’activations

Accompagnement stratégie SEO & copywritting

Elaboration et mise en place de la stratégie SEO

Accompagnement marketing - création complexe de loisirs

Copywriting - Création speech commercial

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