
Marie Poudrel
CMO Part Time
1 recommandation
Salaire / Taux journalier
1 personne recommande
26000 Valence, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
After having promoted numerous brands in the high gastronomy sector, I decided to launch my own business and help ambitious brands to develop their branding, activation and growth strategy. Through targeted marketing activities and a strategic plan, Brigade 123 helps ambitious companies to promote their know-how. ✨
Expérience de travail
Co-Founder
Brigade 123
juin 2022 - Présent
4 ans 5 mois
Notre brigade, est composée de cinq professionnels expérimentés, d'un développeur & spécialiste SEO talentueux, d'une CMO & Growth chevronnée, d'une copywriter créative, d'une spécialiste en paid & outreach marketing et d'une talentueuse directrice artistique & graphiste, nous possédons une combinaison unique de compétences et d'expertise pour répondre à vos exigences. Ensemble nous allons concevoir une stratégie aux petits oignons. Au quotidien nous pouvons vous accompagner dans de nombreux projets grâce à notre équipe aux multiples expertises et compétences. 🚀 La mise en place de stratégies d'acquisition et d'activations vous permettront d'accélérer la cadence de service pour rapidement atteindre vos objectifs. Vous l'aurez compris, notre fine équipe est composée de cinq équipiers qui sont à la recherche de projets venant de tous horizons afin de les accompagner à définir des axes de croissance. 🎯 Avec curiosité, dynamisme & professionnalisme la Brigade 123 vous accompagnera dans vos projets!
Marketing & Growth strategist - CMO as a service ✨
Birdy M
avr. 2022 - Présent
4 ans 7 mois
69340 Francheville, France
The birdy’s aim is to grow and learn in order to successfully fly on their own. Birdy M supports and collaborates with young brands in the implementation of marketing and activation strategies to offer the best possible take-off. ✨ Our speciality ? Promoting rare birds. Birdy M accompanies artisanal brands that wish to highlight their true know-how. Our actions contribute to enhancing the stories of these passionate entrepreneurs. --------------------------------------------------------------------------------------------------- [GROWTH] « I want to accelerate the growth of my company. » Targeted actions to quickly increase the indicators that matter in your business. 🚀 Growth hacking strategy 👩🏻💻 Funnel acquisition 🎯 Definition of target KPIs [ACTIVATION] "I want to launch physical or digital operations to support my business" Implementation of marketing activations 🎯 Activation strategy 📃 Event brief 👩🏻💻 Digital strategy 🌟 Sponsoring 📩 Event & PR [BRAND AWARENESS] « I want to make my brand and my products more visible. » The objective is to strengthen the awareness and the image of your brand 📊 Branding strategy 📖 Marketing concept 🚀 Product launch 🗓 Road to Market 👩💻 Content creation
VALRHONA
août 2017 - avr. 2022
4 ans 9 mois
Brand Manager UK & Northern Europe
mars 2018 - avr. 2022
4 ans 2 mois
Marketing management of several Valrhona Selection brands: Valrhona / Chocolatree / Republica Del Cacao / Norohy / Sosa - Go to Market strategy - SELL IN / SELL OUT analysis, participation in Business Review creation - Use of IT tools SAP, BO - Organisation of events - Digital campaign (Newsletter / Social Networks) - Analysis of product ranges (marketing mix) - Go To Market - Implementation of range monitoring tools/indicators (profitability analysis, products, channels) - Launch and follow-up of product launches - Benchmark - Budget management for Northern Europe + UK - Development of print and digital sales tools specific to the market, ensure the development, follow-up and respect of the allocated budget
Brand Manager Europe du Sud & Middle East
août 2017 - mars 2018
8 mois
- SELL IN / SELL OUT analysis - Product range analysis - Action plan development - Go To Market - Reflection on the best product mix according to markets and customer targets - Implementation of range monitoring tools/indicators (profitability analysis, products, channels) - Launch and follow-up of product launches, KPI's - Trend research - Event organisation (Dubai - GULFOOD 2018) - Budget management - Development of print and digital marketing tools specific to the market, ensure the development, monitoring and respect of the allocated budget - Press relations management - Social media management
Co-fondateur
Magnifica Viajes
janv. 2016 - déc. 2017
2 ans
32110 Caupenne-d'Armagnac, France
Magnifica Viajes provides you different thematic stays to strengthen your team. With their business growing substantially, hyper-growth startups have to increase their workforce and face new HR challenges. We organize stays for the teams through a major sport event. Hoopr believes that transmitting the values of sport and sharing powerful moments with your team are the key drivers of collective performance. - RWC2015 in UK - 6 Nations Tournament - Final TOP 14 Barcelona - WRC Catalunya Finalist of Tremplin Voyage Privée 2017.
Formation
Chabrillan
Baccalauréat, ES
2012 - Présent
14 ans 9 mois
Résultat : Mention très bien
OMNES Education
MSc 2 International Business Management
2017 - 2018
1 an 2 mois
OMNES Education
Bachelor of Business Administration - BBA
2013 - 2017
4 ans 2 mois
ESIC Business & Marketing School
Echange académique , Marketing and Finance
2016 - 2016
2 mois
Arcada University of Applied Sciences
Echange académique, Comptabilité et finance, Marketing, Création d'entreprise
2015 - 2015
2 mois
Portfolio

Copywriting site web & présentation

Gestion de projet activations marketing & événementiel

Accompagnement Marketing - Go To Market / Branding / Content Creation

Chocolaterie - Go to market strategy & plan d’activations

Accompagnement stratégie SEO & copywritting

Elaboration et mise en place de la stratégie SEO

Accompagnement marketing - création complexe de loisirs
