Marie Prudon Dangréaux

Define and lead the global paid media strategy for all active markets (CN, KO, JP, US, UK, FR, IT, ME) and channels (social, display, programmatic/connected TV, print, OOH), driving a full-funnel approach focused on maximizing ROI and campaign efficiency. Collaborate closely with e-Business and CRM teams to synchronize media efforts at every funnel stage, boosting customer acquisition and retention metrics. Partner with the digital creative team to optimize asset impact, ensuring alignment with key campaign objectives such as awareness, consideration, and traffic growth. Lead and challenge global and local media agencies to maximize campaign performances and strengthen strategic media partnerships with key players. Manage the annual media budget with a focus on optimal spend allocation and real-time performance tracking to drive continuous improvement.

Supported media strategy execution by briefing media agencies and coordinating with local markets. Managed and updated media production schedules to ensure smooth campaign operations. Consolidated post-campaign reports, including digital analytics, print placements, and OOH visual documentation.

Coordinated media production workflows in close collaboration with trafficking and creative teams to ensure timely and high-quality asset delivery. Monitored project timelines, managed cross-departmental communication, and resolved production issues to maintain campaign efficiency. Supported quality control and adherence to brand guidelines throughout the media production process.

Supported the setup and continuous management of media production schedules, collaborating closely with the global media agency (Havas) and creative agency (Publicis Et Nous) to ensure seamless campaign execution. Assisted in consolidating detailed post-campaign reports covering digital performance, print placements, and OOH visual assets.

Contributed to the development and execution of the global press strategy. Managed PR sample distribution and handled daily press inquiries. Monitored advertising materials for print, digital, and OOH campaigns to ensure quality and consistency.

Monitored advertising materials across print, digital, and OOH campaigns to ensure timely delivery and quality. Managed updates and content maintenance for the brand’s website. Coordinated a TV partnership with M6 for the “Gemme” program, overseeing collaboration and execution.