Marie Rousseau

In a context of turnover of the CRM team, temporary reinforcement and transfer between the old and the new team: • Complete audit of weekly and automated Horace emailing campaigns to understand where and how they could be improved • Review and implementation of new automated campaigns (repeat, anniversary, win-back, etc.) • Definition of creation and reporting processes for weekly campaigns on Notion and Tableau • Operational management and production of weekly campaigns on Klaviyo (targeting, content and team coordination)

• Plan and lead the company CRM strategy and ensure its translation into operational actions • Support in managing organisational change (quality approaches / describing processes and improving the quality of programmes) • Define the CRM solution technical design and lead the development team • Supervise the project progress (resources, budget, planning) • Manage user change towards a +1k target population (support, training, communication) • Participate and advise on marketing programs

Supporting large companies such as Samsung Electronics, Axeo, Primagaz, Thales with their marketing strategy and marketing automation journey from strategic consulting to campaign strategy, project management. Main activities: • Buyer Persona research projects and buyer journeys • Content/ Campaign flow strategy, customer lifecycle • Copywriting and campaign creation • CRM Integration management • Marketing trainer

• Own and develop automated E-Mail campaigns and Push Notifications • Work cross-functionally and act as the central project lead for all campaigns, managing interfaces with all stakeholders from US counterparts to Engineering and Creative • Analyze performance of campaigns and identify development drivers to maximize lead activation, revenue and engagement – improved EU revenue from automated campaigns by 200% YoY in 2016 • Own deliverability performance across Europe

• Engage with client stakeholders to analyze business processes and functional requirements through workshop animation • Devise, develop & lead the configuration of the solution design in enterprise-wide project with strong IT integration stakes • Participation to pre-sales demo incl. scope management

I manage the partnership between Acceleration and ExactTarget, the leading global email platform. I serve as the primary escalation point for all project and campaign work and am responsible for the commercial and operational success of the partnership, optimizing processes and focusing on driving both Cape Town and Buenos Aires teams to continually deliver excellent service. COMMERCIAL • Achieve the yearly $1.5m revenue goal • Forecast revenue and report on Channel services' ROI to C-level management (quarter-on-quarter trends, bookings growth, project profitability & capacity management) • Identify and develop new opportunities within the partnership • Establish and negotiate appropriate contractual agreements ensuring that both Company and Partner objectives are met OPERATIONAL • Oversee the delivery of technical and campaign services to a global book of clients • Optimize delivery quality and maximize client satisfaction ratings • Serve as interface between Delivery teams, Finance department and Partner organization • Deliver presentations and promotional documentation to Partner

I was responsible for managing all CRM projects through the management of a 15-people team accountable for general operations as well as the delivery of manual and automated email campaigns. • Manage the email marketing team & projects – ESP selection & migration, database segmentation, email best practices, and un/subscription process • Implement workflow process and validation steps to transition raw content into quality marketing materials in 19 different languages for both BetClic & Expekt brands • Guarantee quality & relevancy of all Europeans and national loyalty campaigns (newsletters, direct mailers, on-site content) • Validate the calendar of e-marketing operations based on customer activity, retention, and cross-selling rates across all products (sports, turf, casino, games, bingo & poker) • Manage all sport campaigns including execution, reporting, analysis, and optimization recommendations • Oversee the operational launch of BetClic.fr according to the new French law requirements

• Implement manage and report to optimize email marketing campaigns - Electronic Arts, Palm, Neuf Cegetel, NetApp, Easyjet • Provide eMarketing advice and recommendations to clients • Provide ongoing technical and product support for clients • Work with the vendor to develop new regular and ad-hoc campaigns to the requirements and satisfaction of the client

I defined and designed processes, policies and procedures to ensure superior customer service experience for a large database of French players while exceeding the business goal by 30%. • Increase the yearly French Revenue by 30% • Manage the French Call Center (Inbound and Outbound): Recruitment, Training and Coaching of a 12-people team • Conceive, set up and execute online promotions across 5 brands • Update all communication tools on a weekly basis • Define and set up Service Level Agreements and communication standards • Carry out competitive analysis to adapt the services