Marie Vix

I help brands, agencies, and spaces craft meaningful digital experiences, build engaged communities, and deliver impactful events. From editorial strategy to real-time content creation and event coordination, I create narratives that reflect each brand’s identity across digital and physical touchpoints: Expertise: - Digital & Editorial Strategy – Defining tone of voice, visual direction, and content pillars aligned with brand DNA and audience insights. - Creative Content Production – Reels, campaigns, motion design, aftermovies, photography, and illustrations for organic & paid media. - Community Engagement – Managing multi-channel accounts, editorial calendars, and growth strategies. - Influence, Live Activation & Event Management – Influencer campaigns, live coverage, and full event coordination. - Performance Analysis – Tracking KPIs to refine strategies and maximize reach. Available for freelance collaborations worldwide.

Built and engaged a network of 400+ artisans across Europe through multichannel acquisition strategies: - Managed onboarding, training, and retention of users, while optimizing growth processes. - Co-developed the “Tilliste Pro” mobile app and company website in collaboration with tech and product teams. - Led content strategy, social media growth (+8K followers), newsletters, and influencer campaigns. - Tracked and analyzed KPIs to measure performance, identify growth opportunities, and refine strategies.

Worked with Hôtel Molitor, Modetrotter, Jonak, Rive Droite, Les Cent Ciels, Pablo (Gerard Darel): - Developed digital and editorial strategies aligned with brand identity and audience behavior. - Managed and grew communities on Instagram, TikTok, and Facebook. - Produced and directed multimedia content: Reels, photoshoots, aftermovies, motion design. - Captured and edited live event content for real-time and post-event storytelling. - Led influencer marketing campaigns and co-created brand activations. - Collaborated with internal teams and creative partners to ensure consistent messaging and visual identity. - Monitored performance metrics to optimize content strategy and maximize reach.

Coordinated and programmed Electrolux’s Better Living Week, the brand’s first sustainability-focused event: - Developed the full event program around three pillars: Fashion, Food, and Well-being. - Brought together partners, associations, start-ups, influencers, consumers, and employees through workshops, conferences, and interactive experiences. - Facilitated knowledge sharing, debates, and training to promote responsible fashion, sustainable food, and home well-being through Electrolux innovations. - Key Fashion collaborators: Resap Paris, Loom, Fashion Revolution.

Led the launch and growth of an Inclusive Textile Atelier in Paris, building an eco-responsible, circular, and self-financing model that supports the professional integration of migrant and refugee artisans while serving fashion brands with local production: - Developed business strategy, identified market opportunities, and built a client portfolio through targeted prospecting. - Managed high-profile projects for LVMH (Dior & Dior Maison), Le Slip Français, and independent designers, ensuring quality, deadlines, and client satisfaction. - Optimized production workflows and resources to improve profitability. - Managed digital presence, monitored KPIs, and implemented data-driven marketing strategies.

Led the redesign and optimization of DKNY’s e-commerce website, ensuring creative alignment with e-commerce best practices: - Conducted competitor analysis and monitored e-commerce trends. - Drafted the project management roadmap. - Defined key success factors: site architecture, taxonomy, and UX/UI features. - Managed project development in collaboration with the creative team.

Managed 360° campaigns for clients including Grand Optical, Monnaie de Paris, Nikon, and APC Production (TV, Print, Digital, PR, Social Media): - Interpreted client briefs and identified strategic needs. - Developed recommendations and campaign strategies. - Prepared budget estimates and managed project costs. - Coordinated cross-functional teams to ensure smooth execution. - Oversaw project delivery and maintained high-quality standards.

Collections: SS17, AW17, Capsule, Man Leather Bag & Small Leather Collections: - Planned 4 collections with designer and sales executive, defining assortments and strategy. - Managed sourcing, production, quality control, budgets, and invoicing with international Factories and Clients. - Developed showroom materials, packaging, and e-commerce content; trained sales team. - Conducted market and competitor analysis to guide product decisions.

Conducting research on prospective clients in target sectors, including cultural institutions, food & beverage, and fashion. Managing administrative tasks related to client invoicing and payment processing

Assisted with the AW2014 Haute Couture fashion show, managing client invitations and gift allocations. Conducted competitive analysis and monitored press coverage. Supported showroom activities and general PR operations.