Marie-Alicia Delfour
Senior Digital Marketing Consultant | CRM & Paid Media
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Paris, France
Freelance
Expertises
Langues
À propos
Introduction
Digital marketing leader with 12+ years transforming CRM and media strategies for top brands including Paris 2024 Olympics, L'Oréal, and Danone. Led 25-person teams, launched loyalty programs, and drove data-driven growth through Salesforce, CDP, and paid media expertise. Ready to elevate your digital marketing performance with proven ROI strategies.
Expérience de travail
Digital marketing senior consultant : data, CRM, paid media
FreelanceFreelance
nov. 2024 - Présent
1 an 8 mois
> French hospitality brand: - Recommendation of digital marketing strategy for 2026, focused on increasing customer booking frequency - Development of the annual digital marketing budget: topline projections, project costing and impact assessment, balancing acquisition vs. customer base conversion - Launch of loyalty and referral program: defining the brand promise, tier structure, reward mechanics, budget, and profitability projections - Conducting analyses using HubSpot > Major french bank: - Redesign of B2C and B2B customer segmentation - Digitalization of customer usage to maximize retention and increase profitability - Redesign of acquisition plan and lead generation, integrating paid media and optimized digital journeys
Paris 2024 - Comité d'organisation des Jeux Olympiques et ParalympiquesSports de spectateurs
oct. 2021 - oct. 2025
4 ans 1 mois
Paris
Head of digital marketing
oct. 2022 - oct. 2025
3 ans 1 mois
Paris
• Team structuring, governance, and processes (25 people) • Definition of awareness, conversion (ticketing, merchandise), lead generation (recruitment and volunteers), or App download strategies • Creation of a crisis communication unit (SMS, push, email, site, customer care) and coordination with stakeholders • Management of data partnerships and implementation of digital inventory monetization strategy • Definition of data legacy plan
Customer relationship manager
oct. 2021 - oct. 2022
1 an 1 mois
Paris
• Definition of CRM strategy and selection of providers through tenders • Launch of Paris 2024 loyalty program • Implementation of Salesforce architecture • Team building and management (5 people) • Launch of massive data catching strategy
Digital manager
Café JoyeuxRestaurants
oct. 2020 - déc. 2021
1 an 3 mois
Paris
- Define the overall digital strategy, including the development of the e-commerce platform and the digitalization of physical points of sale. - Implement a centralized data approach and a unified database via Salesforce. - Manage the public-facing e-commerce site and optimize the sales funnel through regular testing and updates. - Define loyalty program strategy for restaurants - Launch an automated CRM lifecycle and manage a communication calendar. - Implement acquisition strategies (Facebook, SEA, etc.).
Numberly (1000mercis Group)Services publicitaires
janv. 2013 - déc. 2021
9 ans
Paris
Data marketing Director
mars 2020 - déc. 2021
1 an 10 mois
Paris
- Client portfolio management across various sectors: banking and insurance, luxury, retail, home appliances, consumer goods, cosmetics. - Team management of 12 campaign managers, media traders, and project managers. - Definition of 360° digital marketing strategies for clients: 3-year strategic marketing plans, loyalty programs, annual media plans, prospect and customer lifecycle strategies. - Oversight of projects managed by the agency: CRM databases, DMP/CDP, paid media (display, search, social media), microsites, lifecycle campaigns, newsletters, etc. - Coordination of all media channels with partner agencies (TV, search, influencer marketing). - Continuous analysis and optimization of actions to achieve objectives and renew budgets.
Country Manager Italy & Spain
janv. 2019 - mai 2020
1 an 5 mois
Milan
- Development of a new market: prospecting, client follow-up, local team recruitment. - Management of projects and clients in France: remote team management, client management, project oversight.
SaaS Product Manager - DMP & CDP
août 2015 - mai 2020
4 ans 10 mois
Paris Area, France
- Launch of the agency's DMP and CDP offer: P&L management, roadmap definition, and business development (including conference presentations). - Management of a client portfolio: banking and insurance, home appliances, consumer goods. - Team management of 5 campaign managers, media traders, and project managers. - Oversight of projects managed by the team: database setup, paid media campaigns, email and SMS campaigns.
Marketing Executive
janv. 2013 - août 2015
2 ans 8 mois
Paris Area, France
- Setup of CRM databases. - Implementation of email and SMS campaigns. - Development of data catching microsites. - Conducting AB test and POCs
Digital project manager
DanoneFabrication de produits alimentaires et de boissons
juil. 2012 - déc. 2012
6 mois
Paris
- Creation of monthly scorecards: analysis of results and recommendations. - Setup and management of the media plan with Google and the media agency: SEO, SEM, display, affiliate marketing, retargeting, email marketing. - Recommendations and monitoring of site improvements for www.myevian.com using Agile methodology. - Management of the client portfolio and prospecting for new B2B clients. - Operational management of activities with the factory, logistics, and customer service, utilizing Magento and OpenERP software.
Marketing assistant
L'OréalFabrication de produits de soins personnels
janv. 2011 - juil. 2011
7 mois
París y alrededores, Francia
- Design of the iPhone app iColorist: concept definition and project oversight. - Writing technical briefs for marketing materials for product launches. - Renovation of L'Oréal Professionnel's professional training programs: organizing brainstorming sessions with international hairstylists, filming support materials, managing agency collaborations, and conducting tests in the Academy.
Communication et partenariats
Asociación Civil Mujeres 2000Organisations civiques et sociales
juil. 2009 - déc. 2009
6 mois
Buenos Aires, Argentine
• sourcing of new partnerships for Mujeres 2000 • translation of communication tools in french and english
Human ressources assistant
Saint-GobainGrossiste en matériaux de construction
juil. 2009 - oct. 2009
4 mois
Buenos Aires
Establishment of a Social Support Program for Saint-Gobain Employees: Partnership with the microcredit organization Mujeres 2000.
Formation
emlyon business school
Master in Science
2008 - 2012
4 ans 1 mois
University of Valencia
Master en Administración De Empresas (business management)
2011 - 2011
1 mois
Lycée Saint Michel de Picpus
2006 - 2008
2 ans 1 mois
IND
Economic Baccalauréat with honors