Marie-Alix Achard

MARKETING DIGITAL Création de dispositif de visibilité online • Site internet, blog : création, optimisation, animation du marketing de contenu • Gestion de vos campagnes emailings (rédaction, création, envoi) • Mise en place des outils de statistiques de suivi de performance GESTION DE PROJET • Réalisation du cahier des charges fonctionnelles, planning, brief et coordination prestataires, recette • Brief , selection et coordination avec d'autres prestataires en charge de vos campagnes d'acquisition de trafic (SEA/SEO) et réseaux sociaux SUIVI ET PILOTAGE : • Reporting sur performance des supports de communications on line • Suivi é réputation et veille concurrentielle • Conseil et optimisation de votre présence digitale

AT Internet became a web analytics company in 1997 (previously named Xiti). AT Internet began providing affordable, integrated, clear and independent solutions that helped its customers to measure, monitor and analyse their web sites. To plan its development on a very large customer base To understand and satisfy web users To provide long lasting and robust tools and solutions To hire trustworthy and professional staff To deliver reliable , useful and value added information I am in charge of setting up partnerships with e-marketing solutions (emailing, SEM, CRM) and package them in terms of marketing and communication. If you want to know if your solution can interconnect with AT Internet's solutions please contact me!

LE GESTE ENVIRONNEMENTAL *Web site & internet strategy development *Definition and creation of marketing tools to promote environmental services L'USINE NOUVELLE (Gisi Interactive) * Sales

L'atelier des Chefs is a cookery classes concept, offering accessible classes for all ages and all abilities. Classes are made by professionals Chefs.Our moto is to make cooking a pleasurable experience so people can go back to their own kitchen and recreate fantastic recipes to share with friends and family. We also have a BtoB business : at L’atelier des Chefs we truly recognise the value of cooking as an activity – it requires people to work together, solving problems as a team to make a dish that can be enjoyed! L’atelier des Chefs offers a new and exciting concept for corporate events. Learn to create simple yet sophisticated recipes in our sleek, state of the art kitchens As the Bordeaux Unit Business Manager, I was in charge of all the setting up (find the location, create the marketing and communication plan) . Once we opened the business unit, I organised the cooking classes (planning, follow up the reservation and clients loyalty programm...). I also managed the cookery boutique (purchase, logistics, merchandising..) At last, but not at least, I was in charge of promoting and selling the corporate and private cooking events.

Key Accounts Manager (2003 to 2005 - budget 4,2 M$): *Customer advice, sales, strategic planning, organization and management of in-house and contracted resources, management of client relations, organization and leadership of steering committees *Louis Vuitton E-commerce Website: consulting for the online strategy and e-commerce website production (front office) for 5 countries, coordination with IBM team for the back office development *CRM strategy for Guy Savoy online strategy Project Director (2002 to 2003- budget 2,1 M$): *Program director for strategy, production, and maintenance for major companies websites: www.danone.fr, www.ricard.fr, www.kerastase.com *Management and coordination: graphic designers, web developers, webmaster, content developers, 2 junior accounts managers *Quality control and budget management *Achievement and business benefits: Audience target fully achieved, high level recruitment achieved Project Manager ( 2000 to 2001): *Website translation and localization for L’Oreal brand (Biotherm) *Webmastering for Club Med using a CMS to update online contents