Marie-Christine POTAU

Développement commercial d'une solution SaaS de référentiel bâtimentaire. –Structuration du pipe commercial, qualification, relances –Construction d'argumentaires par marché (immobilier, BE, bailleurs, collectivités...) –Négociation & closing de contrats –Partenariats et social selling –Contribution à la stratégie produit & retours marché –Automatisation des process commerciaux

Launch a new offer in April 24: –Data marketplace for real estate –Media site around real estate data use cases, expert advice, and integration of open and private data –Define the marketplace and media site content (product management). –Manage the IT development (marketplace, CRM, media site). –Organize the promotion of the concept (CRM, PR, social network). –Build the offer (pricing) –Recruit sellers and buyers (commercial) –Develop and animate a partner network. –Follow planning and budget

–Design a datasharing solution to provide services to the industrials and drive collaboration (6 countries) –Determination of industrial needs, offer strategy –Product Roadmap –Content specifications of the modules Supply insights and OSA (on shelf availability) –Build mocks up to demonstrate the product and obtain feed backs from industrials –Steering the integration of country data –Manage tests and prioritize delivery though agile ceremonies Tools and methods: Google Cloud platform, Looker, Agile (SAFe), Jira

In charge of the development of product offers, new digital services and the deployment of the CRM (Selligent) for the Group's 6 business lines. –definition of the new digital services and transversal offers, communication plan and launch of these new services –Deployment of Selligent campaign management tool and implementation of an inbound marketing strategy including change management and RGPD –Deployment of market and satisfaction studies (potentials, NPS, ..)

Launch of the data agency AI&Data specialized in AI in Lyon (CRM services, Data Science, Customer journey) –Social networks and communication agency –Proposal writing –Mission management on data strategy and data science –Team recruitment : data scientists

Business Solution Manager since 2009 –Define offers based on data science and CRM : customer knowledge, predictive maintenance, smart city, fraud detection including Software products and consulting services. –Promote the offer, define account planning with Sales Reps, introduce consulting capabilities and promote customers. –Evangelize Sales teams on Data offers. –Organize Proof of Concept and write proposals. –Manage missions Main products : SPSS, Cognos, Unica, Coremetrix. Realize missions on CRM, e-business, marketing roadmap, multichannel strategy, customer segmentation, management of e-reputation and social medias. Tools used: interviews in face to face or by internet, process description (" as is" and "to be") modelization of company activity, workshops, benchmarks.