marie-claude garneau

Senior Creative Director | Strategy

Salary / Daily rate

Paris, France

Freelance

Skills

Marketing StrategyArtistic DirectionStrategy & Consulting

Languages

EnglishFrench

About me

Intro

I am a French Canadian creative director with many years of work experience developing communication and innovations on global brands in the U.S and in France. Today, I put my skills and experience at the service of start-ups as they transitions from early stage to mature.

Links

Work experience

Founder

La Micro Agence

Oct 2024 - Present

2 years 1 month

69340 Francheville, France

La Micro Agence is a collective of marketing experts that helps startups with their communications needs as they transition from early stage to mature.

creative strategist

Meta

Aug 2014 - Oct 2024

10 years 3 months

Paris, France

Help brands discover new and meaningful ways to connect with consumers on Facebook and Instagram.

lecturer

Science Po // Masters program at the School of communication

Nov 2012 - Dec 2017

5 years 2 months

Paris, France

"From observations to innovation"

global creative director

DDB

Jun 2009 - Jul 2014

5 years 2 months

Paris, France

Worked closely with client to re-position a J&J anti-aging brand. Responsible for developing global campaigns for several Accor Hotels brands.

creative director

Cramer Krasselt

Jun 2006 - Jan 2008

1 year 8 months

Chicago, IL, USA

Head creative on Hyatt Hotels and Resorts. Worked with client to anticipate and solve marketing needs across multiple channels. Oversaw the development and production of television commercials, do-not-disturb signs and everything in between.

vp creative director

leo burnett Paris

Jan 2001 - Dec 2005

5 years

Paris, France

Partnered with VP-level peers in planning and account management to service Disneyland Paris account in Europe. Personally stabilized a volatile client/agency relationship and motivated team to work outside their cultural comfort zone. Coordinated and supervised the creative output of teams in seven countries. Developed and produced multiple marketing programs for Disney/Kellogg and Disney/Coca-Cola products. Successfully served as a communication bridge between Disney, Pixar, Kellogg, Coca-Cola and Leo Burnett.

free-lance art director

Franco-American Advertising

Jan 1996 - Dec 2005

10 years

Chicago, IL, USA

vp creative director

amiratti puris lintas

Jan 1998 - Dec 2000

3 years

Chicago, IL, USA


Education

ArtCenter College of Design

Bachelor of Fine Arts (BFA)

Illinois Institute of Technology

Master of Design Thinking


Licenses & certifications

certificate, sustainable business strategy

Issued: Nov 2022

Certified by Harvard Business School Online

Leading for Creativity

Issued: Jun 2016

Certified by IDEO U

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