Marie-France Lambreck

Supported tech-focused B2B marketing agencies and market research firms in generating qualified opportunities, shaping product positioning, and enabling international growth. Led consumer research across global markets and delivered bilingual insights to guide go-to-market strategies.

Identified and nurtured over $5M in qualified opportunities for Palo Alto Networks by aligning cybersecurity solutions with enterprise needs. Led GTM programmes for Palo Alto and Nutanix, increasing lead-to-SQL conversion by 40%. Engaged C-level stakeholders across EMEA and delivered AI-driven ABM campaigns that boosted prospect engagement by 35%.

Managed a portfolio of 250+ strategic accounts across EMEA in commercial and residential property, introducing a SaaS-based operations platform to drive digital transformation. Delivered tailored pitches to senior stakeholders, secured long-term contracts, and supported sustained revenue growth. Led market analysis and implemented a lead nurturing strategy, increasing qualified leads by 70% in three months.

Developed and executed B2B sales and demand generation strategies across the EMEA region, securing new opportunities in the tech and enterprise sectors. Led campaigns for Oracle, driving demand for SaaS, IaaS, PaaS, and Public Cloud solutions. Engaged senior IT stakeholders, applied BANT qualification, and collaborated with sales teams to convert leads into pipeline growth.

Skills: Build Strong Relationships · Business Development · New Business Development · Account Management

Skills: Build Strong Relationships · Business-to-Business (B2B) · Relationship Building · Business Development · New Business Development · Account Management

Skills: Business-to-Business (B2B) · Business Development · Direct Sales · New Business Development

Generating high class leads for the European market and providing IT information by contacting B2B CEO prospects Pitching different industries Blue chip companies as well as their IT solutions, reporting to small and medium sized business, data base handling lead nurture and account lead nurture liaise with clients via email and telephone Initiated the setup of a French desk for a new Microsoft cloud computing helpline , Developed queuing protocol and customer service mantra and used system to input all customer data from calls based on a clearly defined workflow Attended several courses on technical and business aspects of Microsoft's Windows Azure cloud computing environment, including the 2-day Microsoft “Bootcamp” course, Attended courses on Microsoft Dynamics CRM Achievements: Achieving target successfully and providing reports on time. Maintaining a good knowledge's of IT Sector

Analysed the service sector market and budgeted the cost of communication Oversaw the building of the new website contents and reorganised the strategy of communication Helped to raise the profile of Londonhotjobs through various forms of media and Pr Sought pro active ways to improve the efficiency and effectiveness of the marketing plan Achievements: Expanded and reinforced client bases in three months by delivering excellent communication results, ensuring and surpassing complete client's demand

Engaged in presentation and marketing activity, raised the company profile and planned all meetings with potential clients Researched, identified and sourced potential customers through desk research, telephone research and networking for business opportunities within the West European area Achievements: Analysed and reported the French key markets according to the client demand

Oversaw project completion and preparation of data, distributed data to client Communicated with both internal, external teams and suppliers to make sure all information is delivered to strict deadlines Ensured on-line questionnaires are of highest standard (checking accuracy, suitability) of project start date Main point of contact for English and French speaking clients, took client briefs, tailored product to specifications, organised schedule for project delivery Moderation of depth interviews including dyads and triads, managed translation of project material and reported to management Monitored quotas, screened criteria, checked questionnaire contents Took part in recruitment, training & development of field workers and supervising call-centre staff Achievements: Successfully managed multiple projects concurrently (over £35k); Lead a team of 25 staffs Communication, Marketing and Public Relations

Attended management meetings, editing weekly radio spots and new articles to promote the radio sponsorship events Established and monitored music partnership contracts, maintained effective relationships with all sponsors “Musée du Quai de Branly, Cité des Sciences, Institut du Monde Arabe, Festival Fespaco ...” Organised radio shows “Festival Essaouira...”, music events “Tiken Jah Fakoly, Scene Bastille - Paris...”and exhibitions “Paris Bastille 2007, 25eme Edition Prix Découvertes RFI...” in Paris, East Europe and Africa Supplied and delivered all related communication materials for events with travel and accommodation booking for attendees Achievements: Wrote various articles for the events column on the radio website; coordinated events and maintained contacts in the music sector

Established professional relationships with journalists and PR representatives liaised with publishers and newspapers editors to maximise coverage of articles, notices or events Took part in the organisation of events and media exhibitions in order to maximise press agency profile in the media sector of Paris Achievements: Edited, presented and published press releases “Faciel Flex, Les Ruchers du Roy...”

Engaged in the follow up of advertising creation campaigns “Danone, Liebig, Petit Prince” Prepared schedule of campaigns, managed the creative budget “Activia, Perle de lait, Senja...” Monitored all designers, graphic specialists were meticulous in their designs and ensured that the product or service advertised was projected in a professional and strategic manner Carried out administrative and clerical support, liaised with management and took part in strategic, planning and management meetings of creative depth Achievements: Created and managed the daily work schedule, Assisted with day-to-day running of the Creative department