Marie-Helene Dibenedetto

Senior Marketer specialized in Content

Salary / Daily rate

Brussels, Belgium

Freelance

Remote only

Skills

Marketing OpsContent StrategyMarketing StrategyCopywritingGo-to-marketStrategy & ConsultingCommunity Management

Languages

DutchEnglishFrenchItalian

About me

Intro

Senior Marketer with 25+ years of experience, 15 of which in digital, content and social media. I help brands maximize their digital presence and ROI. Open to consultancy missions in (digital)marketing strategy, content strategy, social media strategy or project execution. I have helped 100+ clients including Disney Benelux, Cetelem, bpost and Colruyt Group with multilingual strategies across four languages.

Links

Work experience

Owner | Director

Moondust | Marketing AgencyFreelance

Jul 2016 - Present

10 years 4 months

Belgium, WI, USA

Moondust is the marketing agency I started in 2016, after working on my own for a couple of years. My role as the owner is to make sure our team is happy, our clients are happy, and to oversee strategy.

Social Media Strategist

UP THERE, EVERYWHERE

Mar 2015 - Mar 2018

3 years 1 month

Belgium, WI, USA

Freelance Digital Marketing Consultant

Sep 2013 - Jul 2016

2 years 11 months

Specialized in social media and content.

Vache Bleue S.A.

Apr 2007 - May 2013

6 years 2 months

Braine-l'Alleud, Belgium

Social Media and Digital Marketing Specialist

Sep 2009 - May 2013

3 years 9 months

Braine-l'Alleud, Belgium

Develop online interactions with customers through Community Website "Plaisirdugout.be" and through social networks. Ensure offline and online brand activities are aligned and supporting each other. Manage company websites. Overhead the work of digital agencies.

Product Manager Vache Bleue

Apr 2007 - May 2013

6 years 2 months

Braine-l'Alleud, Belgium

1/ Analyse the market to define growth opportunities, through range and categories extension. Develop concepts and business plans for new products. 2/ Develop new products from A to Z: budget, sourcing, packaging design, pitch decks for retail clients and training for the sales team... 3/ Develop a yearly marketing plan for all Vache Bleue products and implement it with the help of agencies (advertising, graphic design, web...) Ensure compliance with branding guidelines. Yearly budget managed: 1mo€ Responsible for internal and external communication, including all company websites.

Marketing Manager

Pharmacies Servais

Sep 2006 - Mar 2007

7 months

Marketing Coordinator

Lloydspharma

May 2004 - Oct 2006

2 years 6 months

Marketing Assistant

Ditta Graceffa

Aug 1998 - Mar 2004

5 years 8 months

Education

Vlerick Business School

Master of Business Administration - MBA

2023 - 2026

2 years 8 months

Professional Writing Academy - John Yorke Story

Storytelling for Business

2017 - 2017

1 month

The Business of Social - Nortwhestern University | Medill - Mooc

Social Media

2016 - 2016

1 month

Grow to Greatness: Smart Growth for Private Businesses - University of Virginia (MOOC)

2015 - 2015

1 month

Marketing in a Digital World - Digital Marketing Specialization (1/5) University of Illinois (MOOC)

2015 - 2015

1 month

Digital Analytics - University of Illinois (MOOC)- Digital Marketing specialization part 2 & 3 of 5

2015 - 2015

1 month

Digital Channels - University of Illinois (MOOC)- Digital Marketing specialization part 4 & 5 of 5

2015 - 2015

1 month

Northwestern University | Medill - Content Strategy Specialization

Content Marketing

2015 - 2015

1 month

University of Leeds (MOOC) : starting a business

Starting a Business : realize your vision (MOOC)

2014 - 2014

1 month

Technofutur TIC - Initiation to PHP

Computer Programming

2014 - 2014

1 month

University of East Anglia - MOOC - The Secret Power of Brands

Marketing

2014 - 2014

1 month

LMU München - MOOC - Advanced Competitive Strategy

Business/Managerial Economics

2014 - 2014

1 month

University of Southampton - MOOC - Digital Marketing

Digital Communication and Media/Multimedia

2014 - 2014

1 month

MITx - Introduction to Computer Science and Programming using Python 6.00.1x (MOOC)

edX Honor Certificate

2013 - 2013

1 month

University of Southampton (MOOC) - Intro to Web Science

Introduction to Web Sciences: how the Web is changing the world. (MOOC)

2013 - 2013

1 month

Pixiwoo Makeup School - Samantha & Nicola Chapman

Makeup Artist

2012 - 2012

1 month

Technofutur TIC - JavaScript

JavaScript

2013 - 1900

Technofutur TIC - E-commerce

E-Commerce/Electronic Commerce

2013 - 1900

Technofutur TIC - Promotion de Sites et Référencement

2013 - 1900

STIMA

Data Driven Marketing

2011 - 1900