Mariela Tsutsumi

As a UX/UI Lead Designer at GGTech Entertainment, a leading global company in videogaming, esports, and immersive entertainment, my key responsibilities included: • Leading the conceptualization, design, and execution of user-centric digital products for a wide range of initiatives: - Esports Events & Leagues: Gamergy (Spain, Mexico, Argentina, Panama), University Esports Competition (LATAM, Europe, MENA), Junior Esports (league in educational centers in Spain), Circuito Tormenta (second-level Spanish circuit run by Riot Games for League of Legends and Valorant), and official Riot Games tournaments/leagues (Lolcito Salvaje, Rising Legends, TFT Dragonlands Championship, etc.). - Brand Esports Tournaments & Leagues: Projects for Old Spice, Cinépolis, Carrefour, Western Digital Black, TemTem, Six Board Game Cafe, Gillette, among others. • Implementing and improving key platforms like Qualy GG (Esports CMS) and other content management systems, ensuring intuitive administrative interfaces and streamlined content publishing processes. • Ensuring seamless user flows and compelling visual interfaces across all projects. • Consistently balancing user-centric design principles with business objectives. Impact & Key Skills: • Contributed to measurable improvements in user satisfaction and overall project efficiency. • Accelerated development cycles and reduced time to launch new features through usability testing and iterative design. • Drove enhanced product consistency, brand alignment, and more intuitive workflows for both internal teams and end users. • Added significant value to digital products by leveraging strong technical expertise and meticulous attention to detail to craft high-quality, user-centered designs, fostering seamless collaboration across diverse teams through effective communication.

*UX/UI Designer / Product Designer* Visa Travel Center (Ecuador - Colombia) - 2024 Enlace Lantino (USA) - 2022 Pública Comunicaciones [Project: Tkambio Fintech] (Perú) - 2020/2021 *Branding & UX/UI Design* Knabico (Colombia) - 2021 ObraYa.com (Colombia) - 2021 iSelen (México) - 2020 Puerta de Tierra (Perú) - 2020 *Marketing + Branding + Social Media* 2020 and earlier: Resplandor Group (Chile), Soluciones Empresariales contra la pobreza - SEP (Perú), Sushimás (Perú), Vista Pacífico Resort (Perú), QALA Hotels & Resorts (Perú), La gaceta del jubilado (Perú), Sakiko Sushi (Argentina).

Project: Synexis Compraventa [SaaS CMS Product Design for Vehicle Sales and Transfers] Product Desinger within MGE's internal IT team, I spearheaded the UX/UI design of this new digital SaaS CMS product. My role involved transforming strategic ideas and requirements into efficient, comprehensive, and high aesthetic value visual solutions, taking the initiative from its foundational MVP to a fully scaled solution. Synexis focuses on streamlining administrative and management services for major vehicle sales companies in Spain and Europe, including Flexicar, Clicars, and Clidrive. My work on this project was fundamental to MGE's growth strategy, allowing the company to discontinue external design and development services, consolidate commercial relationships with key clients, and position highly competitive products in the market. Key Responsibilities: • Product Vision & Strategy: Defined intuitive workflows and ensured seamless navigation, contributing significantly to both the commercial presentation and functional clarity for developers. • Prototyping & Validation: Developed comprehensive interactive prototypes for stakeholder validation and informed decision-making. • Holistic UX/UI Design: Designed the platform’s complete structure, interface, and usability, enhancing efficiency and user interaction. • Strategic Impact: Played a key role in consolidating commercial relationships and enhancing the company's market positioning through competitive product design.

Worked on UX/UI design and branding for global travel and insurance brands such as Visa Travel Center, Seguro Para Viaje, Seguro de Viaje Mundial, Assistnet Card, and Compara Assist.

Implementation and design of all promotional, commercial campaigns and events such as Cyber ​​Monday, Hot Sale, Travel Sale and Avanhits that are carried out in the Bibam Group's business units (Avantrip, Quiero Viajes, Omint Viajes, Biblos Travel and Galicia Viajes Pyme): - Monitoring of daily sales and identify opportunities to improve conversion (new technologies and insights). - Updating the content and set-up of site promotions. - Website performance analysis and reports. - Visual approvemnet and implementation of the campaigns on the website. - Supervise the correct communication and guidelines of all Bibam Group's business units. - Coordination of the design and production of all visual pieces for all Bibam Group's Digital Marketing channels (Onsite, SEM, SEO, Social Media, Affiliates, E-mail Marketing -cross selling y up selling- and Human resources communications). - Constant interaction with the Sales team of all products (Flights, Packages, Hotels, Cruises, Rental Cars and Travel Assistant) and the Digital Marketing team to analyze the production and communication of the best offers in an intelligent and attractive way based on the users and the conversion. Area: Retail Scope of the area: Marketing Onsite and Design. Team in charge: 2 digital designers + outsourced agency.

Coordination and implementation of all tactical, promotional, commercial campaigns, product launches, cross company campaigns and events such as Cyber ​​Monday and Hot Sale on garbarino.com: - Coordination of the Marketing On Site production (Design and implementation). - Constant interaction with Category Managers, Product Managers and Marketing teams ON and OFF with the aim of implementing campaigns with 100% focus on sales and results in a timely manner to give growth to the channel. - Visual approvement and implementation of the campaigns on the website and development of the email marketing campaigns. - Responsible for the brand image of all the digital pieces that will be implemented in garbarino.com - Analysis of the best ways and practices to implement the campaigns according to the needs of the Commercial department. - Increase the conversion of e-commerce on all platforms from the design and correct implementation of campaigns. - Coordination and production of the Online Catalog. - QA of all the implementations carried out by Marketing Onsite team. Team in charge: 2 digital designers and 2 UI front-end developers. Area: E-commerce - garbarino.com

- Coordination and monitoring of the production of the Design area. - Production of the following areas: Marketing Onsite (Design and implementation of campaigns within the site), Social Media, Performance & Paid Advertising and Direct Marketing (Design & Layout of Email Marketing campaigns). - Carry out the creative and design development of tactical/commercial campaigns. - Improve processes within the Design team creating a synergy of teamwork. - Visual approvement and implementation of the campaigns, implementation of the campaigns on the website and development of the email marketing campaigns. - Planning the campaign calendar with other areas (commercial, online marketing and BI). Area: E-commerce > Online Marketing Team in charge: 6 digital designers.

- Creative and strategic concepts of the brands. - Leading the creative development, design and implementation of digital projects. - Improving processes within the Design team creating a synergy of teamwork. - Coordination and monitoring of the production of the Design area. - Checking the correct follow up of brand guidelines. - Design and development of social media campaigns. - Track the latest trends in the digital world. - UX/UI Design analysis. - Responsive and mobile design. Digital Marketing Agency Team in charge: 2 digital designers Accounts: Nestlé RR.HH., Nestlé Argentina, Nestlé Pureza Vital, Bayer, Medical Hair, McCain, Sibarita, OCA, Everypost, MinutoUno, El Patagónico.

- Checking the correct follow up of brand guidelines. - Coordination and monitoring the backlog area. - Leading the creative development, design and implementation of projects. - Design and analysis of e-mailing campaigns. - UX analysis of e-commerce platforms. - Creativity and development of digital campaigns. Digital Marketing Agency specialized in e-commerce Team in charge: 3 digital designers in outsourced agency Accounts: Musimundo, Freddo, Direct TV, Juanita Jo, Moda MAB and Tio Mario

- Coordination and monitoring the area backlog. - Leading the creative development, design and implementation of projects. - Checking the correct follow up of brand guidelines. - Design and development of social media campaigns. - Creativity and design in 360° campaigns. - UX/UI Design Analysis. Team in charge: 2 digital designers Accounts: Reebok (Latam: Perú, Venezuela, Ecuador, Panamá y Chile), Adidas, UTEC & Taxibeat.

- Account Manager & Project Leader - Design and creative for digital campaigns. Accounts: Gobierno de la Ciudad de Bueno Aires (AR), Banco Galicia (AR), Eucerin (AR) y Naruto (PE). Portfolio: https://www.behance.net/flambee