Marilyn Mensah
Brand Activation Manager
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Brand Activation Manager with 10+ years driving marketing campaigns and project leadership across retail and digital. Currently overseeing brand activation strategies at ATOL Opticiens, with proven expertise in cross-team coordination and client relationship management. Ready to deliver impactful marketing solutions that drive engagement and ROI.
Expérience de travail
Atol les Opticiens
sept. 2021 - Présent
5 ans 2 mois
92160 Antony, France
Responsable Activation de Marques ATOL Access / Brand Activation Manager
avr. 2022 - Présent
4 ans 7 mois
92160 Antony, France
- Development plan : Launching of shops openings. - Building of sales action plan: Creation of commercial offers for consumers of the brand and working at attracting new ones. - Elaborating of digital communication plan and planning of Social Media animation. - Analysis of the KPl's. - Scoping, operating and following up of the store concept.
Chef de Projet Marketing Point de Vente
sept. 2021 - mai 2022
9 mois
92160 Antony, France
- Project management for optical shops. - Online and offline Communication planning for the shops. - Launching of New technological innovation as eyeglasses for dyslexic people and emergency eyeglasses for elderly people.
Marketing Project Manager
QWAMPLIFY | Digital & Marketing Services
juin 2018 - sept. 2021
3 ans 4 mois
92300 Levallois-Perret, France
- Managed the following key accounts: Lenovo, Grundig, Beko, Hewlett-Packard, Warner Bros, SDECC, Panasonic, Hasbro, Mediaperformances, Caterpillar. - Provided advice and support for the B2B clients in their acquisition & consumer's via digital Marketing actions. - Scoped meetings and managed various digital projects. - Set up reportings to follow up the KPls of the project and analyzed data, presented campaign results.
Project Manager
Tessi customer marketing
déc. 2015 - juil. 2018
2 ans 8 mois
Saint-Quentin-en-Yvelines, Île-de-France, France
-Understanding the client's needs and expectations - Overseeing the project and coordinating the various teams (IT, Support, Webdesign, CRM) that are working on the project - Providing team members with guidelines - Carrying out tasks related to the project - Being the main contact person between the team members and the client - Complying with the defined budget, time and objectives - Regularly providing feedback on the ongoing project to the client - Maintaining good relationship with the clients - Making sure that all the objectives of the project are met
Project Manager
SOFT PROMO
avr. 2013 - déc. 2015
2 ans 9 mois
Trappes, France
-Understanding the client's needs and expectations - Overseeing the project and coordinating the various teams (IT, Support, Webdesign, CRM) that are working on the project - Providing team members with guidelines - Carrying out tasks related to the project - Being the main contact person between the team members and the client - Complying with the defined budget, time and objectives - Regularly providing feedback on the ongoing project to the client - Maintaining good relationship with the clients - Making sure that all the objectives of the project are met
Marketing & Sales Coordinator
Cosma Terra
mai 2011 - oct. 2011
6 mois
Paris, France
Community Management: - updating of the Facebook & Twitter pages of the company and writing of articles for the company's blog in the aim of promoting the company's activity and winning new clients Updating of the website: - creation of about 100 new online product information sheets in the aim of increasing the offer available on the website and resulting in an increase of sales Search Engine Optimization, Search Engine Marketing: - increasing the company's visibility on the Internet Monitoring of the company's website by analyzing its statistics CRM
Events & Marketing Coordinator
All About the Artists
févr. 2010 - mai 2010
4 mois
San Diego, Californie, États-Unis
Event planning for an Art exhibit Creation of communication tools, such as, brochures and invitation cards Community Management - updating of social media platforms in the aim of winning new visitors and communicate information about the event Searching of sponsors to support the event
Marketing & Sales Assistant
APRO Industrie
juil. 2009 - août 2009
2 mois
93100 Montreuil, France
Creation of sales tools: - elaboration of a product's catalogue for the clients - preparation of technical files immediately usable by the salespersons on the field Development of the external communication of the company: - drawing up of an advertisment published in the firemen directory - updating of the website CRM: - following up and carrying out negotiations
Product Manager Assistant
Diversey Inc
juil. 2008 - oct. 2008
4 mois
94120 Fontenay-sous-Bois, France
Participating in the launching of a new product line Creation of sales tools Preparation of technical files immediately usable by salespersons
Formation
St. John's University, New York, USA
Master of Business Administration (MBA)
2012 - 2012
1 an
ISEG Business School Paris
Master's degree
2007 - 2012
6 ans
California International Business University
Bachelor of Science in Management
2009 - 2010
2 ans