Marilyne Dupuy

Napta stands as a smart and AI boosted solution, made to enhance resource and skills management for consulting, audit and IT services firms, with a strong focus on employee engagement and financial performance. Our Smart Staffing™ system revolutionises the core of resource management into an empowering, profit-enhancing, collaborative and simplified journey. Our mission is clear: to provide you with a human-centric and highly performant tool that will help you reach your best strategic decison-making process for your activity and your teams. Empowering over 150 organizations in more than 70 countries, Napta seamlessly integrates with existing IT systems, offering intuitive and flexible resource management. Création de l'équipe marketing (de 1 à 7 personnes), gestion du budget, de la roadmap et membre du comex. Gestion de la stratégie acquisition allbound: - inbound : * SEO * SEA (google adwords, Linkedin ads) * Nurturing - outbound : * cold emailing Stratégie d'awareness (événements, contenu, relations presse, rebranding...) Positionnement, internationalisation, customer marketing, pricing...

In charge of the brand strategy and global campaigns in a highly competitive industry. Designing and implementing 3 countries marketing and communication strategies. Strategy • Brand strategy and architecture (brandbook, styleguide) • Communication and marketing plans • Global content and social strategy • Managing budgets • Consumer analysis (data, targeting and strategy) • Benchmarking, trends actuality : social listening, active watch • Establishing media plan (and following results through KPIs & brand index) Project management • Global campaigns (OOH, DOOH, movies, radio, digital - 3 countries roll out) • Rebranding and merge (migration, CRM, coms and design) • Global campaigns local amplification. • Website : creation of a modular website (Wordpress) • Special projects managements (transverse to all departments)

Communication strategy: brand (global and local), content, social and advertising. Client relationship and advertising competitions 360° project management (global clients and local clients - retail and transports) Content production for social Analysis of web and social performances

Traffic management through digital marketing campaigns (acquisition through SEA, Display, Adwords, Analytics, E-mailing, Affiliation and Facebook Ads) Writing web optimized content SEO strategy for lead generation 360° communication project management (video, digital, print).

• Press relations for Fauchon and Illy • Start up week end in Toulouse (winner of the « coup de coeur » award) • Creation of all the communication strategy for the company NΣorizons • Social networks strategy for « La boulangerie Saint Georges »

Assistante chef de projet digital et consultant digital. Réalisation de benchmarks, étude de tendances, planning digital, conception de briefs créatifs, recommandations stratégiques, community management, gestion et suivi de projet.

En charge du contact et des relances des journalistes, de l'organisation d’évènements, de la traduction de communiqués de presse et de la préparation de press-book

Aide à l'établissement du plan de communication interne sur le thème de l'alcool au travail