Marina Ignatenko

Launching multi-channel campaigns for international clients (gaming, e-commerce, e.g., https://skin.club/, projects for https://ent.mamboo.games/, https://healthywoof.com/). Performance optimization through BI analysis and creative testing. Programmatic media buying and user acquisition manager, UA experience with mobile and web projects since 2012. Launching campaigns for mobile and desktop games in Facebook, Google Ads, SnapChat, Apple Search Ads, UnityAds and TikTok since 2017. Data tracking and analysis with app (Adjust, AppsFlyer, Firebase) and web (Google Analytics, Grafana) tools. Project and sales management experience since 2006 (full cycle of creating web resources, SEO, SMM, SMO, filling text and graphic content via CMS, working with CRM systems, contextual and media advertising, development of technical specifications and prototypes) for B2C and B2B clients.

- Building digital advertising campaigns for mobile and web games in Meta, MyTarget, Apple Search Ads, SnapChat, Google Ads, UnityAds, Applovin and TikTok worldwide (Android, iOS) - Campaigns management and optimization for getting better results in ROI, LTV, ARPU - Analyzing complex data from multiple sources (Adjust, Appsflyer, Grafana, Firebase) and working deeply with BI (for example setting up analytics dashboards in Grafana to track player funnels by level using SQL) - Setting tasks for the design team (writing technical assignments, developing creative approaches, video advertising and banners) and close cooperation with other teams - A/B testing of app icons, screenshots and descriptions for current and future projects (mainly in SplitMetrics and also a bit on ASO side) - Launched long-term advertising campaigns from scratch, including traffic to Google Ads, TikTok, Unity Ads, Snapchat which led to sustainable profitability - Negotiating with advertising platform managers (TikTok, Google, Snapchat and others) to implement new strategies and improve campaign efficiency - Assistance in opening an office in Cyprus, managing the launch of advertising platforms and developing long-term strategies

- Building digital advertising campaigns for mobile (Android, iOS) and web projects in Meta, Google Ads, MyTarget, Yandex, Pinterest, Twitter and Display 360 worldwide for different clients (e-commerce, beauty, real estate, entertainment and etc.) - Campaigns management and optimization for getting better results in CPI, CPA, ROI, LTV, ARPU and other customers KPIs - Analyzing complex data from MMP (Adjust, Appsflyer and inner platform) and for web with Google Analytics - Setting tasks for the design team (writing technical assignments, developing creative approaches, video advertising and banners) and close cooperation with other teams (sales, project and development) - Implementation and development of DSP Display 360 from Google - Launched long-term advertising campaigns from scratch, including traffic to Google Ads, DV 360, Pinterest, Twitter which led to sustainable profitability - Negotiating with advertising platform managers (Display 360, Google Ads, Pinterest, Twitter and others) to implement new strategies and improve campaign efficiency

- Full operational management of end-to-end campaign process in DSP systems for web projects: Display & Video 360, Yandex.Auction, MyTarget, Exebid, Getintent (Desktop, Mobile, Video, Dynamic and classic remarketing campaigns) for different clients (mainly B2C for e-commerce, real estate, beauty, entertainment, health & care, hospitality and etc, also some B2B projects) - Testing, reporting, analytics across all campaigns - Optimisation to reach client KPIs on campaigns - Providing tech support and troubleshooting - Preparing ad valuations for the future campaigns - Analyzing complex data from multiple sources (Google Analytics, Yandex.Metrica) - Testing and optimization of advertising campaigns using Private Deals and Actions - Research new instruments of programmatic buying (environment, data providers, new DSP systems) - Testing and launching advertising campaigns using different exchanges and inventory (including Youtube and Private deals) - Launching campaigns for CIS and EU market - Preparation of presentations and ad cases and performances at corporate events, participation in conferences (including in Yandex and Google offices) - Working closely with Account and Sale Management teams to deliver effective campaign strategies

Project management for website development, SEO promotion and contextual advertising in search engines; Meetings with customers; Setting development tasks, monitoring their implementation (design, development, support, promotion, moderation); Maintaining related documentation; Direct participation in website design, SEO promotion and online advertising campaigns; Project reporting.

Maintaining and expanding the client base; Managing projects for website development, SEO promotion and contextual advertising in search engines; Setting development tasks, monitoring their implementation (design, development, support, promotion, moderation); Maintaining related documentation; Direct participation in website design, SEO promotion and online advertising campaigns; Project reporting.

Development of trainings on product and sales technology for sales consultants of the retail network for the sale of cellular and portable equipment, accessories, to cellular operators; Conducting training and subsequent certification for sales consultants of the retail network; Managing the company's HR department; Development and implementation of the company's motivation system for employees of the retail network; Development of corporate documentation (corporate culture code, organizational structure).

Maintaining and expanding the client base; Managing projects for website development, SEO promotion and contextual advertising in search engines; Setting development tasks, monitoring their implementation (design, development, support, promotion, moderation); Maintaining related documentation; Direct participation in website design, SEO promotion and online advertising campaigns; Project reporting.

Documentary support of sales; Consulting clients on consumer, technical and operational characteristics of telephone Communication equipment and digital equipment, services of telephone operators; Development and maintenance of the client base; Application of merchandising principles in practice; Formation of orders for delivery and reservation of goods in the warehouse; Maintenance of reporting documentation; Acceptance of payments for communication services; Registration of trade credit; Training of interns and management of a team of 4 people