Maryna Larionova

– Lead end-to-end customer journey assessment and continuous CX optimization across digital financial products – Identify friction points and CX improvement opportunities through user research, usability testing and behavioral analytics – Design and continuously evolve Customer Journey Maps (CJM) – Define UX/CX requirements aligned with business, product and compliance strategies – Collaborate closely with product owners, developers, marketing and business stakeholders in agile environment – Build clickable prototypes and validate solutions through user testing – Contribute to KPI-driven optimization of user engagement, adoption and conversion – Work in a regulated fintech environment with strong focus on security, compliance and trust

– Led end-to-end customer journey optimization across digital touchpoints – Conducted UX audits to identify friction points and conversion barriers – Designed and validated user-centric solutions through usability testing – Built clickable prototypes and prepared design handovers for development – Collaborated with product, development and business stakeholders – Contributed to continuous CX improvement through data-driven decisions

– Assessed and optimized digital customer journeys for card products – Conducted UX/UI audits and usability testing – Designed prototypes to validate customer experience improvements – Supported conversion optimization and customer adoption

– Improved customer journeys in digital banking products – Optimized user flows and digital conversion paths – Built prototypes for customer testing – Ensured high-quality CX handover to development

– Led customer journey diagnostics for digital banking products – Identified pain points using behavioral analytics, heatmaps, Google Analytics and surveys – Defined CX priorities aligned with business strategy – Facilitated customer-centric decision-making across stakeholders – Improved user adoption and digital engagement – Supported large-scale CX transformation in regulated banking environment

– Designed end-to-end customer journeys for telecom platforms – Built and maintained Customer Journey Maps (CJM) – Conducted research, usability testing and hypothesis validation – Developed and implemented product design systems – Led UX audits and continuous experience optimization – Presented CX strategy to business and technical stakeholders

– Designed digital products, personal accounts, dashboards and mobile applications for Muzlab, Dodidone, CSLTD, Trendline, Setysoft – Prototyping, UX research and usability optimization – Agile team participation & Scrum-master responsibilities