MARINA VARELA

User Facilitation: Remote qualitative interviews in German with local users to uncover pain points and e-commerce expectations. Insight Extraction: Synthesis of complex user feedback into actionable insights and strategic comments, delivered in English for the product and marketing teams. Methodology: Neutral probing and active listening techniques to ensure unbiased qualitative data within a fast-paced, startup environment.

Combining user research with practical craftsmanship to design first-class, memorable experiences across lodging and café services. Managing operations, customer journeys, and multi-site workshops to deliver authenticity and high-touch hospitality.

Managed the full guest experience in a luxury estate with Pierres d’Histoire, overseeing operations, bespoke hospitality, and high-touch attention to detail. Designed breakfast, floral arrangements, housekeeping standards, and coordinated events to ensure seamless, memorable stays for high-end clientele.

– Scoped, planned, and executed comprehensive discovery and evaluative research activities – Managed and led cross-functional research studies to drive product optimization – Analyzed and synthesized findings, delivering actionable insights to stakeholders – Fostered collaboration with product and design teams to enhance user-centered solutions – Integrated quantitative analysis with qualitative research to support data-driven decisions

– Support Product Managers and Owners in defining user needs – Conduct user research activities, including observations, interviews, and usability tests – Analyze insights from the Research System to inform product decisions – Collaborate with experts across the Design Factory to enhance user experience – Develop user personas and journey maps to guide design processes

– Led UX research and product strategy for a modular corporate banking portal, Connexis – Improved usability and efficiency across Reporting, Payments, and Liquidity Management modules – Designed customizable reporting dashboards integrating multi-bank accounts and treasury systems – Optimized domestic and international payment flows, including multi-signature and automated file exchange processes – Enhanced visibility and control of global cash pooling structures, streamlining liquidity management – Synthesized qualitative and quantitative insights into actionable recommendations for Product, Design, and Data teams