Marine MEDINA

Clients: INA, Ledger, SimbaSleep, Éditions Gallimard, Éditions Larousse, Éditions Bookmark, Éditions du Seuil, JetUlp Missions: • UX/UI design for desktop and mobile apps • Creation of marketing visuals and newsletter templates • Contribution to national campaigns and product launches • Social media content and community management • Professional reader for publishing houses

After three years at Ledger as a UX/UI and Brand Designer, I built strong expertise in designing engaging and impactful digital experiences. Working closely with the Ledger Live Product Design team, I helped integrate key branding elements into the mobile app. I contributed to the continuous improvement of the marketing and e-commerce website, and designed several landing pages to support the launch of new products and services (Ledger Stax, Ledger Flex, Ledger Recover) — one of which won Best Landing Page 2023 at the Contentsquare Experience Awards. During these three years, I also developed a full design system on Figma aligned with the brand’s new visual identity, created impactful assets for both physical and digital events, designed new email newsletters, and collaborated on the fast-track development of a mobile app MVP for the grand opening of Ledger’s new headquarters. UX and UI Design: • Competitive audit & trend monitoring to inform design direction • Revamped Ledger Recover landing page to increase user trust and clarity; resulted in improved conversion rate • Redesigned Ledger.com: enhanced branding and e-commerce experience, added micro-interactions • Designed landing pages for multiple products and services (Ledger Stax, Ledger Flex, Developer Portal) • UX improvements for the Ledger HQ app: optimized booking flows for meeting rooms, lockers, and food services • Collaborated with the Product Design Team on Ledger Live to integrate new brand identity and flows Design System in Figma: • Set up a complete library of components and variables • Created internal web guidelines: typography, accessible color palettes, and components • Authored best practice documentation (do’s & don’ts) for product teams Brand & Graphic Design: • Packaging design (Ledger Nano X, Ledger Stax, Ledger Flex) • Created visuals for social media (organic and paid) • Designed newsletter templates

Contrat d’apprentissage - Création de visuels web et prints, de bannières et de newsletters + déclinaisons de ces visuels pour différents pays - Création de templates emailing HTML&CSS3 responsive - Reprises et modifications d’anciens visuels graphiques - Réalisation de moodboards - Benchmark UX et case study - Maquettes et prototypages Logiciels utilisés : Photoshop, Illustrator, AfterEffects, InDesign, Figma et Adobe XD