Marine d'Enfert

Consultante senior en stratégie j’accompagne agences et marques dans la définition et la transformation du positionnement, branding et stratégie de communication et digital. Mon objectif : activer des leviers puissants et cohérents pour renforcer l’impact, la visibilité et la désirabilité de votre marque. ⸱ Imaginer votre plateforme de marque : stratégie de marque et branding, création de plateforme de marque, stratégie éditoriale et de contenus, iconographie et identité visuelle ⸱ Optimiser votre performance digitale : stratégie digitale globale, social ads, outils, CRM, UX, MarTech ⸱ Créer des contenus sur-mesure : brand content, storytelling, campagnes, copywriting & DA. ⸱ Piloter vos écosystèmes de communication : social media, influence, activations 360°, RP et médias, rétroplanning & reporting ⸱ Accompagner vos équipes et vos projets : conseil, management de transition, formation, conduite du changement ➝ Références annonceurs : Anjac, Aubade, Caisse d’Epargne Côte d'Azur, Carrière Frères, Habitat, Histoire d’Or, Izyls, La Cerise sur le Gâteau, Le Paris Café Festival éditions 2021/2022/2023 et 2024, Genendo, Heytens, La Monnaie de Paris, Louis Vuitton, Marcel Cab, Point P., RATP Dev, Rémy Martin, Roseanna, Seasonova, Sodebo, Sport Carrière, Terres de Café, Voltalis. ➝ Références agences : Matter Paris, Mendeleiev, Episode Paris, Extrême Agency, Extrême Miaaam, Homerun (ex-Rosbeef) ➝ Référence association : La Voix des Réfugiés

Led digital and communication strategy across 80+ countries (EMEIA) for MONIN & Paragon (F&B, B2B & B2C) → Built and executed global brand, digital and communication strategies → Drove external brand identity, brand contents and storytelling across all touchpoints → Spearheaded digital transformation: E-commerce (rollout for 8 countries), website, CRM, App, acquisition, growth, UX/UI, search, display → Designed bold Social Media strategy with content, paid media & influencer programs → Recruited, managed and developed a regional digital team (communication, content, web, social) 🚀 My greatest achievement? growing the Europe Instagram account from 2K to 50K followers while launching 8 websites and developing my team members!

Oversaw country marketing plans across France, Belgium and the Netherlands - Food & Fashion BU → Rolled out marketing campaigns locally in line with international brand guidelines → Led regional digital strategy: acquisition, SEO/SEA, CRM, affiliation, social & web → Managed PR and media agencies, coordinated local events & activations → Supervised multi-country marketing teams and budget management

Led the retail marketing strategy across four key markets, ensuring brand consistency and local relevance for boutiques and flagships. → Coordinated retail activations, CRM campaigns, and in-store experiences to drive traffic and elevate client engagement → Managed local PR initiatives and press relationships → Supported fashion show coordination and high-end brand events → Oversaw marketing budgets and performance tracking for the region

Business development and 360 marketing for gastronomy events

Fashion & Luxury area sales manager in Galeries Lafayette Haussmann (floor: 23 brands, team management and coordination: 60 people)