MARINE JEANNOT

BrandJuice is a Brand Marketing & Corporate Communications Consultancy dedicated to SMEs in transition. The story started from a strong passion to reveal the “reason why” of businesses and support Founders and Directors with personalised and efficient branding, marketing, and communications strategies, while remaining faithful to the following values: collaborating openly, solving problems creatively, thinking pragmatically; all this in a happy mood. -Strategic Insights: Conduct audits, competitive analyses, and targeted strategies to drive growth -Strategic Planning: Develop and execute comprehensive marketing and communications strategies, including internal communications and employer brand initiatives. Clarify brand portfolios. -Brand Transformation: Lead (re) positioning and brand messaging initiatives, crafting compelling narratives. Provide clarity in brand communications, presentations, and offers.
 -Actionable Plans: Design & execute actionable marketing plans and tactics, both online and offline. 
 -Digital Marketing & Creative Assets: Develop assets such as brand decks, newsletters, websites…

Training for students in the Master 2 program in Corporate Communication, on topics related to executive leadership support: - Analysis and understanding of the company's environment, - Understanding the challenges of the organisation and executives/CEO, - Support & coaching methods, - Leader advocacy program implementation, - Change management & communication best practices. 16-hour module.

- Strategic Brand Vision: Defined and orchestrated the global brand strategy. - Product Launch Excellence: Achieved success in product launches, from ideation to commercialisation. Conceived and executed launch campaigns, key visuals, and conceived the brand's inaugural Christmas campaign, setting a precedent for creative excellence and market impact. - Product Innovation: Defined 3-year product marketing strategy for all product categories. Collaborated with R&D teams to develop innovative products. Development of new packagings. - Brand Content: Oversaw the end-to-end creation of all brand content and assets, meticulously curating visuals and press materials that resonated with audiences. Crafted compelling narratives to captivate and engage consumers. - CRM & E-Commerce: Defined and implemented Marketing Automation scenarios, driving increased conversions and sales.

Supported day-to-day operations of the PR & Events department and participated in maximizing brand presence within the Middle East. Coordination of all local press events, photoshoots & press materials distribution.

- Contributed to the creation of exceptional timepieces, in the Swiss Manufacture. In charge of everything related to market intelligence to support confident decision-making in determining product developments and strategies. - Coordinating bespoke orders for key clients. Successfully introducing products to the press, driving media coverage. - Collaborating closely with Product Managers to support product development efforts and enhance product offerings.

Contribute to efficient internal & external corporate international communications for the Group and its brands; Air France and KLM. Daily coordination with 20 communications managers in regional countries.