Marine Karam
Product, Marketing & Go-to-Market
Salary / Daily rate
Paris, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Spent 10+ years building and scaling products, combining strategy with hands-on execution. Led the development and launch of connected health devices used by 500K+ women worldwide. Worked across growth, go-to-market, product, design, customer care, logistics and operations; covering all key aspects of building and scaling a product. Entrepreneurial mindset, with two e-commerce brands launched as side projects.
Work experience
Product, Marketing & Go-to-Market Consultant
IndependantFreelance
Oct 2025 - Present
1 year 1 month
Paris, France
Support startups and companies across product, marketing, go-to-market, and growth. Recent mission: Tonies France Worked with the French GM across strategy and business operations to support growth and execution.
Perifit
Nov 2020 - Sep 2025
4 years 11 months
Paris, France
Head of Product
Apr 2023 - Sep 2025
2 years 6 months
Paris, France
Led the launch and evolution of connected health devices used by 500K+ women worldwide. Recruited and led a team of 5 FTEs, overseeing: • Product management and design • Customer care operations and logistics • New products development and GTM
New products development
Apr 2021 - Mar 2023
2 years
Paris, France
• Pre-PMF testing across various women's health verticals • Development of a connected breast pump from concept to market launch • Led go-to-market efforts through early traction
Growth Marketing Consultant (freelance)
Nov 2020 - Mar 2021
5 months
Paris, France
Meta Ads strategy to boost revenue. This mission led to a full-time opportunity.
Founder
Online brand for personalized baby & family products
Oct 2020 - Mar 2023
2 years 6 months
Paris, France
Generated over €100K in its first year. Handed it over after 2 years to focus on new projects.
Responsable acquisition
Little Cigogne
Oct 2018 - May 2021
2 years 8 months
Paris, France
Drove multi-channel acquisition that supported strong revenue growth (~4x over 2.5 years).
Founder
Online jewelry brand
Jan 2018 - Dec 2018
1 year
Paris, France
Small e-commerce project launched as a creative side activity.
Responsable marketing et communication
LinkValue
Nov 2015 - Oct 2018
3 years
Région de Paris, France
Chargée de marketing
Groupe ARTICQUE
Sep 2014 - Aug 2015
1 year
Région de Tours, France
Education
IAE de Tours
Master 2 Marketing des services
2014 - 2015
1 year 1 month