Marine Perrin

Turn business challenges into 360 communications strategies -User Journey : Guide our users to success through impactful communications ✨☄️: CRM, Content ( Blog, Youtube Channel, Guide ..), Sales team enablement, Product communications - Global Brand Management to Increase engagement and awareness through Brand Marketing actions : Lead global Brand Marketing campaigns, Lean global content creation ( Sign-up & Corporate pages)

Skills: Visión estratégica · Planes de formación · Inglés hablado

Veepee sells two Kid's Brands (as private labels), exclusively on its platforms. These brands hold the top position in Gross Merchandise Gross Net (GMGN) for the group and generated €4.5 million in revenue in 2019. 🎯Our Goal? Increase sales by launching the brands in the "full-price" market. 🚀Missions - Project Management: Develop the business plan and oversee the budget to launch and expand two Privalia Private Labels in the full-price market (own website + marketplaces). --> Sourcing 14 providers: Customer service, Logistics, Payment, Branding, Integrator, etc. - Logistics: Establish logistic flows, Product Information & Financial flow from scratch. - Brand Management: Define/Create and enforce guidelines for the brands. Responsible for Communication/Social media/Packaging/Sales channels, etc. Develop storytelling and Instagram strategy (@lolapalacioskids). - Launch of 2 websites: http://Lolapalacios.com http://littlecelebs.es Integration & Strategy for Spartoo & Amazon in Year 1. Working on the integration of 2 leading Fashion Marketplaces for Year 2 (SS20). Responsible for managing my own budget and P&L.

The best customer acquisition strategy for Veepee revolves around offering the best brands with the best products at the best prices. 🎯 Goal: To develop an action plan to grow and retain Key Accounts. 🚀 Missions: Marketing to Brand - Establish marketing plan for biggest brand in Privalia to increase visitors & sales : communication, promotion and paid media plan - Organise promotional and seasonal campaigns with sales department Partnership - Find win-win co branding to attract first time buyer on the website - Find win-win agreement to have the best promotional conditions Trafic & customer acquisition - Coordinate local strategy for advertising and paid media campaign - Follow local budget & establish local brand strategy`` In addition to these responsibilities, after one year in this position, I was also tasked with overseeing the "Tropicalization" of the acquisition strategy for Mexico. Working closely with sales & marketing department; Management 2 peoples;