Marine Sick

AssetFoundry is BNPParibas CIB’s asset tokenisation platform. Our job is to help issuers and investors leverage the benefits of the blockchain in a next-gen originate-to-distribute platform.

Clients : BNPParibas IT Digital Accelerator : Discover, frame, launch, test innovative products as fast as possible on techs like blockchain, cloud, SaaS, Apis etc. Bring about change in the organisation. TalentSoft : Discover and frame the MVP for a new product relying on machine learning, deliverable in CICD) Euler Hermès : Building a new SaaS, B2B web app to drive credit insurance from scratch and initiate and scale the agile and product transformation (cloud migration, CICD, Automation, multi-language management, rights and visibility management ...) Deployed on 7 countries Europ Assistance : Home emergency (sink leaks, broken door etc.) marketplace that connects customers to the nearest repairman. (translation, localisation, white labeling, ux redesign...) Dun&Bradstreet : Product discovery to launch a new data treatment B2B product in 5 countries. (ux research, roadmapping, storymapping, mvp definition and wireframing/testing ...) My mojos : #ProductStrategy #SaaS #CICD #Scalability #ProductOwnership #GrowthStrategy #Security

Management of volunteer camping staff and production team (150 volunteers)

- Consumer and user research: Interviews, data analysis, ethnography, ideation groups, prototyping / testing - Consumer insight strategy : Implementation of customer feedback collection, analysis and reporting on customer insight (qualitative/quantitative) - Product strategy: Understanding and definition of need, opportunity and requirements in terms of offer product and features - Brand strategy: Market research, positioning, target analysis - Content strategy: Narrative content, website and online assets strategy, definition of guidelines - Acquisition strategy: Digital campaigns, web analytics, channel testing and management - Ux strategy: User testing, user experience design, customer journey, user centric design, Rite methods - Coaching: Coaching clients to user centric design and lean startup methods

In charge of Experience design - Customer research and interviews - Customer experience journey planning - Persona analysis and design - User testing and tracking - Supervision of development Marketing strategy - Channel testing - AARRR testing - Customer insight knowledge (collection, analysis and reporting) - Campaign tracking - Optimisation of campaign, channels and usage - Planning and implementation of strategy - Reporting Sales and events - Management of sales relationships with big brands such as BestBuy, Indigo ... - Preparation and logistics of events such as CES, NY International Toy Fair, SXSW - Planning and implementation of communication campaings Team management Scrum methodology OKR foundations

- Reference reviews and research - Course planning - Research mandates in design thinking framework (interviews, observation, ideation, prototyping) - Experience design research (mandates in experience design using tools such as experience journey mapping, mental models and empathy mapping) - Work on ethnographic trends - Lecture

Research mandate focused on candidate and employee experience. Experience design research based on the design thinking framework - In-depth qualitative individual interviews. - Ethnographic study. - Surveys and data analysis. - Ideation sessions, analysis and reports. - Design Thinking methodologies and experimentations - Strategic recommendations - Implementation and Kpis. - Workshops

Definition of problem and solution hypotheses : - Observation of users in context - In-depth interviews - Prototyping and testing - Iterative testing on prototype - Customer journey mapping - Mental model mapping Definition and test of business model - Lean canvas and business model canvas hypotheses - Test of value proposition - Price testing Integrated in an incubator (Founder Institute) - Mentoring program with experts - Pitching with VCs

- Managed facebook, twitter and instagram accounts for various customer accounts (hotels, restaurants, bars, charitable organizations and events in Montreal). - Created relationships with potential customers, responded to queries and identified future opportunities - Maintained relationships with the clients and brand image of the agency. - Created written content for social media and maintained calendars. - Planning new marketing ideas, strategies and event for customers. - Worked with the graphic designer to create visual content. - Producing various activity reports (customer analysis, Return on investment, targeting and segmentation) - Results: Significant increase in followers engagement and satisfaction rates. - Recruitment partner. - Selection of CVs and candidates. - Phone, Skype and face to face interviews. - Reports to the co-founders about potential talents and opportunities.

Teaching english and civilisation in a French secondary school Curriculum planing and design Management and evaluation of training Classroom management