Marion Bonglet

- Réalisation de l’audit social media - Construction de la stratégie social media - Construction du calendrier éditorial - Accompagnement sur la création des contenus (ligne éditoriale, prise des visuels) - Analyse des performances et recommandations - Formation d’une alternante

MB Communication est une agence aidant les entreprises à mieux communiquer, proposant différents services : - Community management - CRM et clienteling - Webdesign - Content management - Marketing d'influence - Création visuelle - Événementiel - Formation et marketing produit Clients : AM&JT, Aneto, Cabinet dentaire de l'Arena, Ceformed, Deville Communication, Dream Events, GRD Event, Ixina Claye-Souilly, Karrément K Events, Markuss, Petit Monde, ProtectionFuture, Solène Tarrieu Mariages, Villadim, Vé!

- Création des campagnes emailings et SMS (France, Belgique, Luxembourg, Suisse, Espagne) en collaboration avec les équipes internes (data, DA, web, communication) - Construction des plans de communication - Support sur les projets annexes (programme de fidélité, programme de parrainage, triggers) - Management d’une personne

Périmètre produits : téléphonie, objets connectés, son, photo, TVV, accessoires PT, PEM - Gestion des plans de communication retail et média - Création des supports de communication retail et média dans le cadre d’opérations nationales - Coordination des opérations sectorielles avec les équipes internes (direction commerciale, CRM, réseaux sociaux, web, média) - Suivi du budget - Mise en place d’outils internes d’aide à la gestion de projet - Management d’une personne

Gabrielle Chanel founded a fashion house so strong that its codes are still valid today. After Karl Lagerfeld's death, it is Virginie Viard's turn, her right arm for more than thirty years, to take the direction of the creation of the CHANEL collections: a legendary house, with fashion shows followed all over the world and with CHANEL fragrances - including the mythical n°5 - among the best-sellers. In the International CRM department of the Fragrance & Beauty division, my missions were: - Implement the international CRM strategy on KEMs; - Develop client communications: brief, tools delivery; - Coordinate KEM campaigns with the internal departments (International Marketing, Global AD, legal department, social media, etc.); - Understand the local challenges per market; - Analyse campaign performances (KPIs); - Make CRM benchmarks.

Gabrielle Chanel founded a fashion house so strong that its codes are still valid today. After Karl Lagerfeld's death, it is Virginie Viard's turn, her right arm for more than thirty years, to take the direction of the creation of the Chanel collections: a legendary house, with fashion shows followed all over the world and with CHANEL fragrances - including the mythical n°5 - among the best-sellers. Within the Client Marketing department of the Fashion Boutique of 31, rue Cambon, my main missions were: - Implement the clients recruitment and loyalty strategies (objectives, budget); - Follow up the loyalty programmes of the salespeople (client reviews, meetings); - Sort the client databases; - Target and qualify the client databases; - Organise events in the 31 Cambon boutique; - Define the lists of participants to international events (SS19 Haute Couture, SS19 RTW); - Analyse client satisfaction following their participation to events; - Give professional phones to the employees of the 31 Cambon boutique; - Coordinate client service teams on the floor (reception hostesses, drink hostesses, after-sales service, valet parking, customer support representatives).

Anne Fontaine was born in 1971 to a Brazilian mother and a French-German father in Rio de Janeiro. Passionate about ecology, she decided to live six months in the Amazonian forest in the northeast of Brazil when she was 17 years old. At the age of 20, She settled down in France for her studies and met her husband Ari Zlotkin. After discovering an old trunk filled to the brim with white shirts, they both decided to take over his family's clothing business. The brand Anne Fontaine was born. Over the years she has imposed the white shirt as the main staple of feminine wardrobe. The Anne Fontaine brand developed into a lifestyle brand through a complete wardrobe around the shirt with a line of accessories. My main missions were the following ones: CRM (23 boutiques in the US area): - Target the CRM; - Qualify the customer databases; - Check and sort the customer databases. Marketing (22 boutiques in the Europe area): - Develop promotion campaigns; - Analyse boutique performance thanks to main KPIs (turnover, evolutions); - Make benchmarks (digitalisation, customer journey, sales pitch); - Develop emailing campaigns. Events: - Organise the annual seminar of the House including 40 participants (Marrakesh, Morocco); - Organise the spring/summer 2018 fashion show (Paris, France).

Doriane van Overeem - Made in Belgium is women's high-end ready-to-wear brand, targeted at a 30-50 years old clientele. The creations are comfortable, made in noble fabrics and easy to wear in daily life. The brand claims a great quality of products due to the manufacturing in Belgium, and also the prototypes. The designer collaborates with several artists for each collection, such as Giuseppe Virgone and Loïc Pignier. My main missions during this internship were: - Develop new marketing strategies in order to expand the brand abroad - Look for subsides and calculate the company profitability - Build financial files - Prospect of stylists, concept stores and distributors through mailing and phoning on an international level - Realise markets studies - Update the business plan - Management of social media (Facebook, Instagram, Linkedin, Pinterest) and online platforms (Wix, Shopify, Not Just A Label, Wolf and Badger, Ivalo, Acreati, Brandalley) - Develop and analyse of the communication strategy (web analytics, Google Analytics)

Younique’s mission is to uplift, empower, validate, and ultimately build self-esteem in women around the world through high-quality products that encourage both inner and outer beauty and spiritual enlightenment while also providing opportunities for personal growth and financial reward. During these several months, my missions were: - Organise Younique meetings at home to sell products; - Communicate on the products through different social media (Facebook, Instagram); - Recruit new sales representatives; - Train the employed sales representatives on the brand identity and its operation.

Established in Lyon and Paris, 6ème Sens Immobilier group is one of the main actors in new and old real estate in France. Recognized for its diversified know-how, its emblematic references and its ability to adapt to the market evolution, 6ème Sens consists of two businesses: promoting and upgrading the residential and tertiary sectors. During the two weeks of internship in the headquarters in Lyon, I had the opportunity to: - Discover the different businesses and understand their challenges; - Visit (new and old) properties in the region of Lyon; - Accompany real estate developers in their search and sale of properties; - Understand the real estate market in the region of Lyon.

Specialised in the premium, sports, and luxury vehicles, Mercedes-Benz is one of the main German car manufacturers with almost 2.5 millions vehicles sold in 2019. During this week of internship in the Mercedes-Benz dealership of Vaise in Lyon, I had the opportunity to: - Discover the different departments of the dealership by spending time with each department manager; - Try different car models and understand its competitive advantages and targets; - Understand the operation of the after-sale service.