Marion Clavière

– Define and implement global marketing & communication strategies – Reposition brands in competitive or sensitive markets – Align B2B and B2C go-to-market strategies – Build or restructure teams, tools, and processes – Support crisis communication and reputation management – Drive growth through content strategy, thought leadership & social media – Enable sales & product alignment through customer-centric storytelling

– Marketing strategy development and product positioning – Go-to-market strategies – Led and motivated cross-functional marketing teams – Worked closely with sales teams to align marketing initiatives with revenue goals, boosting lead generation and sales. – Implemented campaigns focused on driving business growth and supporting sales objectives. – Leveraged data-driven insights to inform marketing decisions, optimizing strategies for better performance. – Analyzed KPIs to enhance campaign performance, driving higher ROI and engagement. – Managed digital channels, including social media, SEO/SEM, paid campaigns, and CRM, improving overall marketing effectiveness. – Developed personalized customer experiences using AI and data insights, increasing customer retention. – Ensured consistency across all customer touchpoints by managing a seamless omnichannel experience. – Utilized marketing automation platforms (e.g., HubSpot) to streamline processes and integrate emerging technologies such as AI and chatbots. – Drove digital transformation efforts by aligning marketing with new technology trends, improving efficiency. – Adapted quickly to changing market conditions, introducing innovative strategies to capture market opportunities. – Event organization (trade shows, congresses webinars, private clubs, etc.) – Managed marketing strategies during mergers and acquisitions, ensuring smooth transitions and alignment with corporate goals. – Aligned European marketing strategies with the local market, increasing relevance and impact in target regions.

– Developed and executed the company's marketing strategy, aligning with business goals. – Led and managed a cross-functional marketing team, driving collaboration and performance. – Established a strong brand identity and clear market positioning, ensuring differentiation. – Defined the brand's value proposition, enhancing its relevance and appeal in the target market. – Ensured consistent messaging across all platforms, maintaining brand integrity. – Directed social media and digital marketing campaigns, improving engagement and reach. – Oversaw the creation of content, including press releases and social media, to amplify brand visibility. – Conducted market research to identify new opportunities and inform strategic decisions. – Measured and analyzed campaign performance to optimize results and ROI. – Implemented growth marketing strategies (AAARRR funnel, lead scoring) to drive customer acquisition and retention. – Simplified and communicated complex scientific topics for broader public understanding. – Organized high-impact events, including exhibitions, webinars, and congresses, to increase brand presence.

– T-shirts creation in an organic and ethical approach – Partners and providers sourcing – e-Commerce website creation – Identify trends and insights, and optimize spend and performance based on the insights – Storytelling creation – Planning and execution of digital marketing strategy, including email, social media, SEO/SEM campaigns – Brand, event and paid strategy – Website content optimization

– Social media strategies – Measure and report performance (ROI & KPI) – Google & Facebook Ads – Press relation – Copywriting – Content creation – Marketing audit