Marion Genot

Weem brings together a community of over 2500 independent experts and consultants of the highest caliber. We help our clients and this community achieve success, promoting personal fulfillment and collective performance in unison. Every day we brainstorm new ways of working together and combining our talents.

Metamorph’Oz is an Executive Coaching and Consulting firm specializing in supporting complex transformations. I founded this company to support bold leaders in activating aligned, vibrant, and impactful leadership, harmonizing performance with sustainable impact. At Metamorph’Oz, we believe that every metamorphosis begins with a revelation: the essence. Just like in the journey of the Wizard of Oz, our approach guides you in discovering what makes you unique and powerful. Revealing the essence means bringing to light what truly matters to spark new dynamics and create lasting impact Business model change, cultural transformation, revolution of leadership, these are the metamorphoses leaders and companies need to face. They are also the reason why they need to reinvent themselves. Thanks to our Business experience as well as our Executive Coaching expertise, we are able to help you face these challenges successfully, in order to be more performing, while peaceful and fulfilled. To know more: https://www.metamorphoz.org/

In charge of Products and services, Digital, CRM, Strategic Marketing, Branding, GotoMarket, Digital, Customer Experience, Customer Care. Team : 250 people. Member of French Executive Committee. Responsibilities: build a customer centric, digital and result driven Marketing. • Shape a new Marketing organization: hire new profiles, revamp offers, implement rebranding, design new CRM strategy and operating plans • Redesign digital ecosystem: websites (tracking, funnels...), mobile • Launch a Customer Care transformation plan for more operational efficiency and better customer experience

In charge of Business Intelligence, Strategic Marketing, Branding, Digital, Customer Experience, Innovation, Partnerships. Team : 25 people. Member of French Executive Committee. Responsibilities: drive transformation from a « product centric » to a « customer centric » model. • Drive brand repositioning through collective intelligence (incl. website revamping) • Introduce Customer Knowledge principles (customer balance) • Launch innovation projects (open innovation, Big data program)

In charge of Marketing, Digital, Omnichannel, Partnerships. All brands (Thomas Cook, Jet tours). Team: 50 people. Member of French Executive Committee. Responsibilities: drive change in a context of economic turnaround for the company. • Consolidate the team and focus on operational efficiency • Redefine the marketing vision: reposition the brands and develop CRM • Consolidate digital business performance (P&L responsibility > €30M): drive traffic (optimizing SEO/SEA) and develop conversion (offers availability, booking funnel and merchandising, site revamping) • Strengthen efficiency of the sales channels: reorganize Customer Care department, develop loyalty of the franchisees, boost promotional campaigns

• Defined the « Walt Disney Studios Park » launch strategy: product/pricing positionning and modelled the capacity constraints (yield management) • Anticipated the hotels development for the next 5 years (demand modelling, assets valuation)