Marion PECOU

🤝Clients: Polarsteps, UEFA Champions League (Blue Whale Media Group), nLITEn tech, Compagnie du Poulpe 🛠️Services: PR & Media Operations, Social Media, Influence, Event & Venue Management, Copywriting, Translation English<>French

Publication of one short article a day on natural or cultural heritage | Apple🍎Editors' Choice Award (2021) 📝EDITORIAL COMMUNICATION - documentary research (thesis, scientific articles, official studies), fact-checking - writing short articles (<150 words) in French and English for website, apps, and social media - localizing website articles for the Inventory of France (language, technical info, culture...) - iconographic research and writing of articles for partners (UNESCO, Atout France, World Expo Dubai 2020, Samsung, Kering, Air France KLM...) - writing, translation, and sending of press releases, press kits and newsletters - drafting and sending push notifications in French and English to users (mobile apps) 📲SOCIAL MEDIA (+80K followers) - strategy, editorial planning, content snacking, content programming - management of influencers and content creators - campaign sponsorship: A/B testing, audience creation, performance analysis, reporting, strategic recommendations - video editing (9:16, 16:9, 4:5, Reels, IG Story) with Adobe Premiere and Mojo Management (internal): intern and part-time student Management (external): a team of moderators and editors (15 people) Project management tools: Slack, Asana, Miro, Notion Social media management tools: Later, Creator Studio, Business Manager Customer support and relations software : Stripe

🤝CLIENTS: FILA, RedBull, World Tourism Fair (Destinations Nature), Bonifacio tourist office, Le Raid des Alizés Martinique, La Parisienne, Le Défi de Monte-Cristo, Hutchinson Cycling, La Sportiva, Acontraluz Festival, La Brasserie du Mont-Blanc, hummel... 📢PRESS & INFLUENCER RELATIONS - building relationships and understanding the needs of the media, influencers and VIPs on a day-to-day basis - creating and sending press and visual tools to the media (Datapresse) - PR/Influencer strategy and planning for each season (seedings, interviews, partnerships, events, conferences, visits, trips) - PR/influencer event management (budget, location, food & beverage, accreditations, travel agencies) - media monitoring, sector watch, calls for tender - monthly reporting and press review 📲SOCIAL MEDIA - strategy, writing, localization, and content creation - editorial planning (Trello) - daily community management via Business Manager and Creator Studio - management of sponsored campaigns via Business Manager - monthly reporting

📢PRESS RELATIONS - agency briefs and management (Wellcom and Publicis Consultants) - press management (media pool and interviews) with Adidas ambassadors (Kristina Mladenovic, Presnel Kimpembe, Zinédine Zidane...) - management of Press Days for the Adidas Originals FW18 collection 🌟ENTERTAINMENT MARKETING - support and recommendations for Adidas France's Entertainment & Influence strategy - helping to manage product placements, endowments and shopping sprees (Eddy de Pretto, Fianso, S-Pri Noir, Shy'm, DJ Snake, Angèle... with Universal Music France, Sony Music Entertainment France, Warner Music France, Because Music) 🔥INFLUENCER MARKETING - influencer marketing strategy and reporting (scouting, monitoring) - seeding and management of the showroom (scenography, reception, visits) - shoot management with content creators - management of influencers at Adidas events (Tina Kunakey, Clio Pajczer, @thisisvenice, @carlagenus, @todayitsfootball...)

Football Unit 📸 BRAND CONTENT & PR CAMPAIGNS - support for the creation of content for social media and the press with A-clubs (Real Madrid, AC Milan, Bayern Munich, Manchester United, Juventus) and top players (Messi, Suarez, Pogba, Benzema, etc.) - logistical organisation of European brand content shoots with the agencies (WeAreSocial, IRIS Worlwide) 📲INTERNATIONAL PR & SOCIAL MEDIA STRATEGY - support in defining a global communications strategy for Adidas Football (presentations, benchmarks, analyses, best practices, reports, etc.). 🎯"TANGO SQUAD" PROJECT - Development and management of a global digital strategy for young amateur players in key cities (local markets).

📝JOURNALISM/EDITORIAL - interviews with artists and shops in French and English for the brand's blog (Bernhard Lang, Jean Jullien, Supakitch, Citadium, L'Exception...) - creation of a print magazine for the FW17 lookbook (copywriting, graphic design follow-up) 📲CONTENT CREATION/COMMUNITY MANAGEMENT - set design and photography - writing and daily publication on socials (Facebook, Instagram & Tumblr) ✨INFLUENCER MARKETING - relations and partnerships with content creators - endowment and product placement (Travel influencers: Alex Strohl, Morgan Phillips, Sidi Omar Alami, Jérémy Janin, etc.) - press relations, copywriting for the e-commerce website and administrative tasks

- content creation and management of social media in English (blog, Facebook, Twitter, Instagram) - writing and sending press releases (Canada, USA, France) - management and organisation of events at Maker Faire San Francisco Bay Area with Paralympic athlete Michelle Salt (reception and management of teams on site) - management of workshops and events

Drafting press kits and press releases Help with organising press conferences and inaugurating projects (town planning, culture, sport)

Studio set design for the TV programme "Comment ça va bien?" on France 2 with Stéphane Bern.