Marion Vitrat
Senior Digital Marketing Consultant | Marketing Strategy
2 recommendations
Salary / Daily rate
2 people recommend
Barcelona, Spain
Freelance
Can come onsite
Skills
Languages
About me
Intro
Digital Marketing Consultant with 13+ years of expertise in marketing strategy and traffic acquisition. As former CMO/ Head of acquisition managing up to €4M budgets, I've mastered acquisition, SEO, and brand development across multiple industries. Offering strategic marketing leadership that delivers measurable results through optimized sales funnels and data-driven campaign management.
Work experience
Digital Marketing Consultant
Self-employedFreelance
Nov 2024 - Present
2 years
Chief Marketing Officer
Magonis | Pure Electric Boats
Mar 2022 - Dec 2024
2 years 10 months
Barcelona · Hybrid
Directing Magonis' marketing strategy from zero. Defining the Magonis brand (Positioning, Values, Visual Identity, Tone, and Customer Experience). Overseeing the content strategy through newsletters and social media. Managing events to test different sales funnels (boat shows, proprietary events). Online campaigns (Google Ads, LinkedIn Ads, Facebook Ads) to generate leads. Managing a press agency (Nautical and High Tech sectors). Overseeing a fundraising campaign. Implementing CRM (HubSpot). Magonis was nominated Power Boat of the Year in 2023. Magonis is participating in the America's Cup with 2 fully electric boats scheduled between August and October 2024, in Barcelona. #ChiefMarketingOfficer #MarketingStrategy #BrandManagement #Branding #ContentStrategy #SalesFunnelOptimization #CRO #PR #FundraisingCampaign #HubSpot #SEM #SEO #SocialAds #LinkedinAds
Digital Marketing Director
Onedirect España
Dec 2020 - Jan 2022
1 year 2 months
Barcelona, Spain
Created an international digital marketing department at Onedirect. Structured and organized the department to optimize performance. Implemented a global strategy with a budget of €4M: acquisition, CRM, SEO and UX. Successfully oversaw the migration to Magento 2 while maintaining stable SEO traffic. Actively participated in the COMEX to align strategies with company-wide objectives. Managed and mentored a team of 6, fostering skill development and achieving collective goals. #DigitalMarketing #MarketingStrategy #TeamManagement #MagentoMigration #CRM #UX #SEO
VeryChic
Jan 2017 - Dec 2020
4 years
Barcelona, Spain
Head of Acquisition, SEO and UX
Jan 2020 - Dec 2020
1 year
Barcelona, Spain
Manage Acquisition team and Lead User Experience (Responsive website + new funcionalities to get higher conversion rate)
Head of Acquisition
Jan 2017 - Jan 2020
3 years 1 month
Région de Barcelone, Espagne · On-site
Define online acquisition strategy and manage budget > Report and analyze to follow profitability > Push for a multi-channels strategy (test and learn on new channels) > Launch TV advertising > Develop SEO and lead the change in the company > Management of a team/agencies
JustFab Inc.
Sep 2013 - Jan 2017
3 years 5 months
Senior Acquisition Manager EU
Jun 2016 - Jan 2017
8 months
Manage Display for 2 brands (JustFab and Fabletics), for Europe Develop display, native and affiliate and manage budget Manage TV campaign on french market
Acquisition Manager France
Sep 2013 - Jul 2016
2 years 11 months
Région de Barcelone, Espagne
Manage acquisition online channels and budget, for 2 brands (JustFab and Fabletics) > launch new channels (test and learn) > manage and optimize channels > manage TV budget, medias buying and lead the creation of TV ads Management of 2 persons
Smartbox
Mar 2011 - Oct 2013
2 years 8 months
92400 Courbevoie, France
Responsable SEM/ SEO/ affiliation
Sep 2011 - Oct 2013
2 years 2 months
92400 Courbevoie, France
In charge of SEM and affiliation campaings for Spain and Italy > respect budget and objectives > report and analyze In charge of SEO (content and tecnical recommendations for each country)
Assistant manager SEO international
Mar 2011 - Aug 2011
6 months
92400 Courbevoie, France
Optimize and manage SEO for 20 countries > Write optimized content to boost external linking, special events > report and follow up to the SEO manager
Education
KEDGE Business School
Master's degree
2009 - 2012
3 years 1 month
IFP - Institut français de presse
Licence
2008 - 2009
1 year 1 month
IUT Michel de Montaigne
DUT
2006 - 2008
2 years 1 month