Marion Zoé Puertas

As the 𝐂𝐌𝐎 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 for Ready, I've implemented a 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, leading to measurable success and strategic innovation. My role includes overseeing a diverse 𝐭𝐞𝐚𝐦 𝐨𝐟 𝟓 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 distributed across 𝟒 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, including an Online Advertising Manager, SEO Specialist, Graphic Designer, Motion Video Designer, and Marketing Automation Expert. Key achievements include: ◾️𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬 and 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 across Meta, LK, and GA with full budget management responsibilities. ◾️Developed an 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝 for real-time tracking of marketing activities' impact, enhancing decision-making processes. ◾️Streamlined prospecting processes through 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧, integrating email, WhatsApp, and 𝐥𝐞𝐚𝐝 𝐧𝐮𝐫𝐭𝐮𝐫𝐢𝐧𝐠 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 for efficiency. ◾️ Directed 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 for LATAM and USA markets, ensuring messaging resonates with target audiences. ◾️ Achieved an exceptional email campaign o𝐨𝐩𝐞𝐧 𝐫𝐚𝐭𝐞 (𝟒𝟎%). ◾️ Provided 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 across various tasks, including graphic design and web evolution wireframes on Figma, to meet project needs. ◾️ Generated 𝟐𝟔 𝐌𝐐𝐋 𝐰𝐞𝐞𝐤𝐥𝐲 through 𝐒𝐄𝐌 and targeted campaigns, demonstrating a strong grasp of effective lead generation strategies. ◾️ Achieved an average post 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐫𝐚𝐭𝐞 𝐨𝐟 𝟑𝟑%, facilitating a 𝟕% 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 on LK and Instagram. In a pioneering step, I formed a marketing team of 𝟔 𝐛𝐨𝐭𝐬, transforming our strategy execution and redefining efficiency and creativity in digital marketing. This move streamlined our operations and positioned us at the forefront of the rapidly evolving marketing world, 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐀𝐈 𝐟𝐨𝐫 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐞𝐝𝐠𝐞.

Starting at Multiplica Talent with 𝟐𝟓 𝐭𝐞𝐚𝐦 𝐦𝐞𝐦𝐛𝐞𝐫𝐬, I've grown with the company to a 𝐠𝐥𝐨𝐛𝐚𝐥 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟏,𝟎𝟎𝟎. I managed roles across 𝟏𝟐 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, balancing 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐭𝐢𝐦𝐞 𝐳𝐨𝐧𝐞𝐬 and leveraging 𝐟𝐥𝐮𝐞𝐧𝐜𝐲 𝐢𝐧 𝟑 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 to tackle the tech sector's challenges. In 𝟒 𝐲𝐞𝐚𝐫𝐬 of 𝐫𝐞𝐦𝐨𝐭𝐞 𝐰𝐨𝐫𝐤, I've crafted innovative strategies and worked 𝐜𝐥𝐨𝐬𝐞𝐥𝐲 with 𝐒𝐚𝐥𝐞𝐬 and 𝐂𝐄𝐎𝐬, aligning our marketing with the real needs of Multiplica Talent's users. Using a 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡, I've refined our marketing efforts and progressively incorporated 𝐀𝐈, boosting our efficiency and creativity. ◾️ 𝐔𝐒𝐀 (𝟐𝟎𝟐𝟐-𝟐𝟎𝟐𝟒) - 𝐅𝐫𝐨𝐦 𝐌𝐞𝐱𝐢𝐜𝐨 Tailored strategies to the US (opening new market). 𝘌.𝘨. creating 𝟕 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐩𝐢𝐞𝐜𝐞𝐬 and growing a LinkedIn community 𝐭𝐨 𝟐𝐊 𝐢𝐧 𝟔 𝐦𝐨𝐧𝐭𝐡𝐬 with a 𝟑𝟐% 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐫𝐚𝐭𝐞. Managing events in Miami. ◾️ 𝐋𝐀𝐓𝐀𝐌 (𝟐𝟎𝟐𝟐-𝟐𝟎𝟐𝟒) - 𝐅𝐫𝐨𝐦 𝐌𝐞𝐱𝐢𝐜𝐨 Standardized regional marketing. 𝘌.𝘨. growing newsletter subscribers from 𝟏.𝟐𝐊 𝐭𝐨 𝟏𝟓𝐊 𝐢𝐧 𝐭𝐰𝐨 𝐲𝐞𝐚𝐫𝐬 with continuous A/B testing. Led 𝐚 𝐟𝐨𝐮𝐫-𝐩𝐞𝐫𝐬𝐨𝐧 𝐭𝐞𝐚𝐦 for a website redesign, enhancing the brand image. ◾️ 𝐒𝐩𝐚𝐢𝐧 (𝟐𝟎𝟐𝟎-𝟐𝟎𝟐𝟐) - 𝐅𝐫𝐨𝐦 𝐁𝐚𝐫𝐜𝐞𝐥𝐨𝐧𝐚, 𝐒𝐩𝐚𝐢𝐧 Implemented specific communication strategies, leading a 𝐭𝐡𝐫𝐞𝐞-𝐩𝐞𝐫𝐬𝐨𝐧 𝐭𝐞𝐚𝐦. 𝘌.𝘨. expanding our LinkedIn followers from 𝟏𝟐𝐊 𝐭𝐨 𝟏𝟔𝟑𝐊 𝐢𝐧 𝐟𝐨𝐮𝐫 𝐲𝐞𝐚𝐫𝐬, targeting LATAM and Spanish digital talent. ◾️ 𝐅𝐫𝐚𝐧𝐜𝐞 (𝟐𝟎𝟏𝟗-𝟐𝟎𝟐𝟎) - 𝐅𝐫𝐨𝐦 𝐋𝐲𝐨𝐧, 𝐅𝐫𝐚𝐧𝐜𝐞 Adapted marketing to the French market, creating and adapting content. 𝘌.𝘨. Formed a 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐃𝐞𝐬𝐢𝐠𝐧 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 with 𝟓𝟐 𝐚𝐜𝐭𝐢𝐯𝐞 𝐦𝐞𝐦𝐛𝐞𝐫𝐬 from top firms (𝐀𝐢𝐫𝐛𝐮𝐬, 𝐏𝐒𝐀, 𝐍𝐨𝐫𝐚𝐮𝐭𝐨, 𝐁𝐚𝐜𝐤𝐦𝐚𝐫𝐤𝐞𝐭, etc) and unicorns within 𝟕 𝐦𝐨𝐧𝐭𝐡𝐬.

I have delivered a total of 𝟓𝟎 𝐡𝐨𝐮𝐫𝐬 of both 𝐢𝐧-𝐩𝐞𝐫𝐬𝐨𝐧 𝐚𝐧𝐝 𝐨𝐧𝐥𝐢𝐧𝐞 lectures on key topics including Communication and Marketing Strategy, Digital Tools for Marketers, Content Strategy, and Social Media Planning. My teaching engagements spanned across three different 𝐌𝐚𝐬𝐭𝐞𝐫'𝐬 𝐥𝐞𝐯𝐞𝐥 𝐜𝐥𝐚𝐬𝐬𝐞𝐬, each comprising 𝟏𝟓 𝐭𝐨 𝟑𝟒 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬. Student feedback highlighted the 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐧𝐚𝐭𝐮𝐫𝐞 of my classes, rating them at 𝟗.𝟖/𝟏𝟎.

As a 𝐯𝐨𝐥𝐮𝐧𝐭𝐞𝐞𝐫, I managed the communication department of the association for 𝟑 𝐲𝐞𝐚𝐫𝐬. ◾️ Developed and executed the marketing and communication strategy over 𝟑 𝐲𝐞𝐚𝐫𝐬, significantly boosting the association's 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 and 𝐢𝐦𝐩𝐚𝐜𝐭 within the digital industry. ◾️ Crafted and led an 𝐞𝐯𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, serving as the moderator for 3 events that attracted over 300 participants, demonstrating the successful engagement and interest generation in our initiatives. ◾️ Contributed to the 𝐦𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 by personally mentoring 3 young communication professionals, providing guidance, support, and insights to help advance their careers. ◾️ Played a key role in growing the 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐟𝐫𝐨𝐦 𝟕𝟒 𝐭𝐨 𝟑𝟗𝟖 𝐦𝐞𝐦𝐛𝐞𝐫𝐬 𝐢𝐧 𝟑 𝐲𝐞𝐚𝐫𝐬, a testament to the collective efforts of our volunteer team in fostering a supportive network for women in digital.

Community Builder Highlights: ◾️ Organized and participated in over 𝟏𝟓𝟎 𝐞𝐯𝐞𝐧𝐭𝐬 𝐰𝐢𝐭𝐡𝐢𝐧 𝟗 𝐦𝐨𝐧𝐭𝐡𝐬, ranging from networking breakfasts and hackathons to dinners for CEOs. ◾️ Grew newsletter subscribers to 𝟏𝟓𝐊, with a monthly increase of 𝟔%. ◾️ Managed daily communications with 𝟏,𝟓𝟔𝟗 𝐚𝐜𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐦𝐞𝐦𝐛𝐞𝐫𝐬. ◾️ Facilitated the integration of 𝟕𝟐 𝐧𝐞𝐰 𝐦𝐞𝐦𝐛𝐞𝐫𝐬 into the association. ◾️ Enabled 𝟐𝟔𝟒 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 to overcome significant business challenges through 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 within my network. ◾️ Attracted 𝟐,𝟏𝟎𝟒 𝐚𝐭𝐭𝐞𝐧𝐝𝐞𝐞𝐬 to our largest 𝐭𝐞𝐜𝐡 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 and 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐞𝐯𝐞𝐧𝐭 in Lyon. ◾️ Led a 𝐭𝐞𝐚𝐦 𝐨𝐟 𝟐, ensuring efficient operation and strategy implementation.

How can a traditional brand become appealing to a global audience? Through respectful and bold communication, highlighting unique craftsmanship and utilizing high-impact digital strategies such as website redesigns, social media management, and targeted newsletters. 𝐈 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝟏𝟐 𝐛𝐫𝐚𝐧𝐝𝐬 𝐩𝐫𝐞𝐬𝐞𝐧𝐭 𝐢𝐧 𝟓 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, demonstrating a global reach and successful application of comprehensive digital marketing strategies. ◾️ Social Media Management and Growth: Developed and executed social media strategies, achieving a 𝟏𝟐% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 in community size quarterly across all platforms. ◾️ Promotional Campaigns: Launched over 𝟒 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐦𝐨𝐧𝐭𝐡𝐥𝐲, reaching an audience of 𝟏𝟓𝐊, which contributed to a 𝟗% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬 𝐞𝐚𝐜𝐡 𝐪𝐮𝐚𝐫𝐭𝐞𝐫. ◾️ Content Creation: Produced over 𝟓𝟎 𝐩𝐡𝐨𝐭𝐨 𝐞𝐬𝐬𝐚𝐲𝐬 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬 with vineyard owners, spotlighting oenologists' craftsmanship and dedication. ◾️ Event Organization: Collaborated with École M. Chapoutier to host events such as the "Best Young Sommelier" competition, established 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 with restaurants 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞, and i𝐦𝐞𝐝𝐢𝐚 𝐜𝐨𝐯𝐞𝐫𝐚𝐠𝐞 𝐨𝐟 𝐧𝐨𝐭𝐚𝐛𝐥𝐞 𝐟𝐢𝐠𝐮𝐫𝐞𝐬 within the company, including Michel, Corinne, Maxime, and Mathilde Chapoutier.

From managing press relations to community management, trade fair promotions, and conducting live radio interviews at 6am, all within a cultural universe shaped by the creative vision of production houses.

In my role as Junior Brand Manager, I led our brand's digital transformation, blending creativity with digital innovation to drive significant growth. Highlights of my contributions include: ◾️ Website and E-Commerce ◾️ Creative Direction ◾️ Social Media Growth ◾️ Brand Ambassador Program ◾️ Event Management ◾️ Email Marketing

Throughout my educational journey, from my baccalaureate to my Master's degree, I embraced a work-study approach to deeply immerse myself in the marketing field. This strategy allowed me to explore a diverse range of industry aspects firsthand. My career path has been enriched by a variety of key experiences: ◾️ Journalism: Crafted the Avignon pre-festival agenda for Avignon City Hall, honing my content creation skills. ◾️ Event Management: Collaborated with Agence Provence Organization on business seminars and represented Domaine La Gardine at Vinexpo, enhancing my event planning and representation abilities. ◾️ Agency Work: Developed marketing strategies for major brands like Orangina-Schweppes-Pulco and Haribo at the AndCo agency in Lyon, sharpening my strategic thinking and client management. ◾️ Cultural Communication: Engaged with the MoïMoï Collective, promoting arts and culture through innovative communication strategies. ◾️ Political Communication: Supported the municipal government of Rilleux-la-Pape, gaining insight into the dynamics of political messaging and public engagement. These experiences have provided me with a comprehensive marketing toolkit, preparing me to tackle challenges creatively and effectively in any setting.

◾️ Started working at 14, washing dishes at a restaurant during the Avignon Festival. ◾️ Spent a year at a bakery, managing the cash register on Sunday mornings. ◾️ Picked apples in the orchards of Barbentane. ◾️ Worked as a saleswoman at SFR for two summers. ◾️ Served as a switchboard operator at Geodis Calberson's regional headquarters for two summers. ◾️ Held the position of educational assistant at Gérard Philippe College in Avignon for one year.