Marisol Escorza Hormazábal

Lead branding and digital design projects for B2B and B2C brands and products, from strategy and concept development through to execution and implementation. During this stage, I consolidated a broader design perspective by integrating branding, digital experience, and visual systems to build consistent brand experiences across multiple touchpoints. I focus particularly on experience structuring, storytelling, and visual clarity applied to digital environments.

Contributed to the evolution of the digital and brand ecosystem by developing tools designed to improve consistency across identity, communication, and experience. Designed a digital Brand Centre implemented across more than 4,000 points of sale and developed an interactive Brand Book applied to digital environments, campaigns, and internal communications. This experience strengthened my interest in brand systems and their active implementation within organisations and digital platforms.

Worked as part of a multidisciplinary team focused on developing brand strategies through a human-centred approach, integrating research, conceptualisation, and design direction. Contributed to projects where identity, storytelling, and experience needed to coexist consistently across multiple touchpoints, collaborating closely with strategy, design, and technology teams. This stage shaped much of my current perspective on design: understanding brands not only as visual identities but as clear, consistent, and meaningful experiences. Recognition: BID Madrid 2018 · REBRAND 100 Global Awards.

Developed visual identities and brand systems across various sectors, contributing to creative direction, conceptual development, and execution. This experience strengthened my visual sensitivity, typographic judgement, and understanding of brand consistency across multiple formats and media.

Worked within an international e-commerce and technology environment, developing visual identity, packaging, and digital assets alongside remote and technical team. This was a key stage in understanding the relationship between design, implementation, and digital experience within collaborative and global environments.