Marjolaine DE BARRY

**DEVOTEAM** Management of 10 consultants in their career paths at Devoteam: - Bi-monthly/monthly follow-up - Monitoring of activities and assignments with clients - Administrative/HR (monitoring vacations, workload plan, reporting, end year review/mid-year interviews) - Training/certifications **FNAC DARTY** Within the feature team « Commercialité Darty » of the Digital Factory. Product: Darty website (mobile, desktop, API) and B2B site Framework: SAFe Scope: - Price restitution and dramatization - Promotional mechanics - Commercial and advertising spaces - Multi-offer (marketplace, second-hand) and cross-selling (products, services, extended warranties, insurance, etc.) - Internal CMS - Participation in budget monitoring for various initiatives - Supervision of the team (13 members) Main tasks: Product strategy - Co-construction and monitoring of the product roadmap - Definition of PI planning in collaboration with CPO, Product Manager, and Tech Lead - Definition, implementation and monitoring of KPIs Discovery to delivery - Collection of user needs and requirements - Functional and technical framing of various initiatives - Set up and monitor AB tests - Epics and user stories writing - Collection of data sets, drafting of acceptance specifications - Priorization of the Product Backlog - Monitor development, ensure compliance with defined priorities and alerts on blocking points and risk levels - Monitoring test phases - Functional documentation

1/ Adaptive, corrective and evolving TMA of the website Evolutions (design, UX, UI, commercial offers) : Understanding and analyzing the needs of end users/customers by exploiting a maximum of user insights (user research, data, opinions, user tests, AB and UX tests, customer service feedback, etc.) o Product recommendations and customization according to customer types in a results-oriented dynamic o Prototype the user experience (storyboard, mock-up, prototype) - Maintenance (debugs, versioning, adaptations to evolving interfaces ERP, CRM, PSP, tracking, technical debt...) Collection of requirements, writing of specifications, functional specifications via the JIRA tool (Atlassian), validation of costings, monitoring of developments and functional tests - production releases - Resource planning and backlog allocation - documentation on Confluence (Atlassian) - In relation with the CIO, ensure data quality between interfaces (SFCC, SFMC, ERP, DALENYS, EULERIAN) o Within the framework of the realization, the development, the maintenance and the control of the flows and the management of the eulerian tracking o Control the reliability of collected data and correction in case of anomaly Coordination of the steering committees of the designer and developer teams Presentation of progress to the project committee and informing management of any arbitrations to be made 2/ Marketing/sales animation plan for the site and content management - Annual plan for promotional activities (slides, HP highlights, e-merchandising, choice of gifts) - Creation of communication supports for the site - Analysis and forecast of product sales - Inventory management - Management of the search engine (settings, optimizations, analyses) and e-merchandising - Creation and update of product/edit/promo content in the salesforce back office - Balance sheets

Digital strategy - Definition of the identity and storytelling around the brand: harmonization and implementation of the different communication channels, framing, brainstorming and benchmarking. - Strategy and redesign of the website: briefing to external service providers, test phases, recipes and online launch. - Deployment of CRM tools: sourcing and writing of specifications - Data strategy: segmentation of the database, implementation of the process, guarantee of its correctness powering and deploying a data collect application for the sales force Acquisition levers - Relationship marketing: community management, customer experience management, sales force training and follow-up, after-sales service management - CRM: definition of customer paths and automation scenarios on the different contact points (email, sms, in-store contacts), monthly newsletter planning - SEA/SEM management: setting up and launching campaigns in A/B testing mode - Definition of KPIs and analysis of the ROI of CRM actions: creation of performance reports, recommendations and optimization. - Press relations and influence: contact, monitoring and reporting of the press office, identification of influencers in line with the brand image Project management - Administration of the website: commercial animations, e-merchandasing, management of e-shop orders - Creation of GDPR compliance process for the database and team training - Organization of campaign shoots, live & lifestyle shoots: validation of moodboards, coordination of photographers and stylists - Production of digital & print content with Photoshop and Indesign for specific key events : BtoC events, Pop-Up Stores, Fashion week shoow rooms

- Elaboration of loyalty campaigns on sales supports: analysis of previous campaigns and recommendations, interaction with the different departments (statistics, product forecasts, marketing, manufacturing, coordination) - Realization of commercial campaigns: briefing and creative follow-up with creative agencies, copywriters and photographers, follow-up of execution in collaboration with the in-house graphic studio - Proofreading and validation of messages (texts, commercial and legal information...), before printing epson proof. - Planning of the commercial offers of the website - Reflection, brief and creative follow-up of the offers of the e-commerce site and newsletters in collaboration with the digital agency. - Briefing and follow-up of email routing in collaboration with the agency - Competitive intelligence

- Press relations contact, interviews, event organization - Community management - Print and digital communication: BtoC, BtoB, retailers - Management of the e-commerce site with Wordpress, newsletters and blog articles - Implementation of communication actions around commercialization: trade shows, product demonstrations, meetings and follow-up with partner associations

The ''Challenge Ecricome'' is the 3rd largest student sports event in France bringing together the 5 business schools of the Ecricome group (KEDGE Bordeaux, KEDGE Marseille, NEOMA Rouen, NEOMA Reims, ICN Business School). In March 2016, our association welcomed more than 2,000 students to participate to the Challenge Ecricome in Nancy. Management - Marketing - Teamwork - Project Management - Financial Management - Communication - Organization