Marjorie P

•Conduct user research, including interviews, usability testing, and surveys, to inform design decisions and improve product usability and user satisfaction •Collaborate with internal teams (engineering, design, marketing) and external partners (stakeholders) to define analytics, user insights, product roadmaps, prioritize features, and ensure alignment with business goals and market demand •Utilize competitive analysis and market research to refine product strategy and prioritize features, ensuring market fit and business growth Key Achievements: •Enhanced customer retention by 20% through targeted usability improvements and intuitive interface designs •Facilitated cross-functional workshops to align design goals with business objectives •Delivered a 15% increase in adoption of client’s Minimum Viable Product (MVP) by implementing iterative design processes based on user insights

•Build, manage, and expand partnerships with major brands such as Coca-Cola, Canon USA, Chipotle, Walmart, Airbnb, Bulldog Gin, Vichy, and more, developing and creating imagery for their websites and email campaigns • Collaborate closely with clients/stakeholders and their community content department reviewing current needs and pain points and advising on new ideas and creative approaches • Create engaging advertising content to be used across a variety of marketing channels, including social media, display, TV, radio, email and direct mail

•Spearheaded the UX research and redesign of the university's website, improving usability by integrating accessibility standards and user feedback •Increased engagement by 35% through data-driven enhancements and user-centered design approaches •Established a scalable design system that streamlined collaboration and ensured consistent user experiences across platforms, teams and departments Key Achievements: •Delivered a 25% increase in user satisfaction scores by implementing iterative design and testing processes •CASE Awards 2022 recipient for Branding and Website Campaign