Marketa Piochon
Senior Digital Manager & Product Owner | E-commerce Platforms (B2B & B2C) | AI & Omnichannel Transformation
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Strasbourg, France
Freelance, ouvert au CDI
Expertises
À propos
Introduction
With 15+ years of international business experience — including 8 years leading digital initiatives — I specialize in building and optimizing B2B & B2C e-commerce platforms that scale. As a Senior Digital Manager & Product Owner, I bridge strategy and execution: aligning stakeholders, leading cross-border development teams (India & Europe), and transforming complex requirements into seamless digital experiences that drive growth. I bring hands-on expertise in: • Marketing automation (Klaviyo & CRM integrations) • AI-powered enhancements for personalization and efficiency (Klaviyo, and planned for Magento) • Omnichannel transformation across e-commerce, mobile, and retail touchpoints Passionate about innovation, I stay ahead of trends by actively engaging in digital and technology conferences — and I bring those insights back into the business to ensure continuous improvement. Multilingual in English, German, and French, I thrive in international environments and excel at uniting cross-functional teams around shared digital goals.
Expérience de travail
Volkswagen AG
Wolfsburg Area, Germany
Supplier Training & Communications Manager
Wolfsburg Area, Germany
• Designed and delivered supplier training programs for Volkswagen Logistics, focusing on container management processes and standards. • Led internal and external communications for container management, ensuring consistent messaging across stakeholders. • Executed workshops and training sessions for more than 1,500 suppliers across Europe, improving supply chain compliance and efficiency. • Represented Volkswagen Logistics at major industry fairs, including CeMAT and the International Supplier Fair, strengthening brand visibility and supplier engagement.
Customer Service & Project Coordinator – Container Management
Wolfsburg Area, Germany
• Coordinated the integration of Škoda into Volkswagen’s container management system, aligning processes between the two brands during a major corporate transition. • Served as the primary contact for Škoda headquarters in Germany, ensuring clear communication and compliance with Volkswagen standards. • Led the onboarding and training of employees into the new system, supporting smooth adoption across departments. • Managed relationships with Czech and French suppliers, resolving issues and ensuring efficient container flow within Volkswagen Logistics.
Franchise Business Coordinator
orsay
77 Willstätt, Allemagne
- Oversaw franchise operations in Eastern European markets, ensuring alignment with corporate standards and growth objectives. - Acted as the key link between headquarters and franchise partners, managing communication and supporting market expansion. - Monitored franchisee performance, delivered ongoing business support, and ensured compliance with company policies. - Supported the development of new markets, strengthening Orsay’s international footprint in the region.
ADA Cosmetics International
mars 2022 - Présent
4 ans 8 mois
77 Kehl, Allemagne
Senior Digital Manager & Product Owner
oct. 2022 - Présent
4 ans 1 mois
77 Kehl, Allemagne
• Lead collaboration with a development agency in India to deliver and optimize B2B and B2C e-commerce platforms, ensuring scalability, performance, and seamless user experience. • Act as Product Owner, managing the backlog, defining priorities, and driving continuous improvement of digital platforms. • Implemented Klaviyo marketing automation, enabling personalized journeys and boosting campaign efficiency. • Supported AI integration projects, improving personalization and streamlining digital processes. • Coordinate cross-functional teams across Europe, aligning stakeholders from marketing, IT, and business. • Represent ADA Cosmetics at digital and tech conferences, applying new insights to innovation and platform development.
Project manager e-commerce
mars 2022 - oct. 2022
8 mois
77 Kehl, Allemagne
• Managed collaboration with an external development agency in India to deliver the company’s first B2C and B2B e-commerce platforms. • Rolled out B2B shops in Germany and Austria, enabling hotels and partners to order directly through a digital channel. • Launched the company’s first B2C webshop, creating a new direct-to-consumer revenue stream. • Introduced Agile project management practices, improving project efficiency and cross-team collaboration. • Coordinated stakeholders across IT, marketing, and business units to align digital priorities and ensure successful launches.
Omnichannel Project Manager in Business Development
Orsay GmbH
févr. 2015 - oct. 2022
7 ans 9 mois
77 Willstätt, Allemagne
• Led omnichannel transformation projects to unify digital platforms and brick-and-mortar retail, ensuring a seamless customer experience across 30+ markets. • Managed international cross-functional teams spanning marketing, IT, logistics, and retail operations. • Oversaw the launch and optimization of digital tools, CRM initiatives, and loyalty programs, driving stronger customer engagement. • Implemented process improvements in collaboration with headquarters and local markets, reducing project rollout time and increasing efficiency. • Acted as a key partner between business stakeholders and technical teams, translating strategic goals into actionable digital solutions.
Formation
Prague University of Economics and Business
Master's degree, International Business
Licences et certifications
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Délivré le : nov. 2024