Marlene Smith

– Recruited to design and deliver the enterprise change strategy supporting post-acquisition integration and cultural refresh aligned to the organisation's five-year strategic plan. – Delivered organisation-wide change assessment and structured change roadmap to Senior Leadership, aligning integration priorities, cultural reset, and operating model evolution. – Designed and led Mission & Values refresh across cross-functional focus groups, executive leadership, board stakeholders, and shareholders; developed behavioural framework, communications strategy, and implementation plan to embed adoption at scale. – Established new cross-functional ways of working across globally distributed teams, institutionalising asynchronous and agile collaboration rhythms to improve alignment and reduce operational friction. – Partnered with ICT to lead change strategy for consolidation of global messaging platforms, strengthening communication consistency across regions. – Built and launched a Change Management knowledge hub (Confluence) to standardise tools, frameworks, and adoption practices across functions. – Coached senior leaders and directors on structured change methodologies, stakeholder engagement, and transition planning to support sustainable transformation.

– Programme Director - Cultural Transformation – ADIF & ADIF AV (Spain's National Rail Infrastructure Authority) – Led the design and delivery of a €1.35M, 3-year enterprise cultural transformation programme during a period of significant structural change, including large-scale generational succession, European rail liberalisation, and major high-speed infrastructure expansion. – Led and won the competitive public tender process, securing the €1.35M contract. – Designed and executed end-to-end transformation roadmap spanning governance, behavioural change, communications, capability building, and programme management. – Built and co-led a cross-functional, geographically distributed client-side transformation team to embed ownership and scale adoption across the organisation. – Trained and coached leadership, influencer networks, and key stakeholder groups to activate peer-led behavioural change. – Implemented large-scale behavioural change frameworks leveraging Viral Change™™ methodology and Social Network Analysis (OrgMapper™™) to accelerate adoption and reach critical mass. – Deployed collaboration, communication, and programme governance tools to scale transformation across a 12,000+ employee organisation. – Transformation Lead – Cultural Change Programme – European Pharmaceutical Affiliate (France) – Co-designed and delivered a 2-year behavioural transformation programme to identify, codify, and scale the cultural drivers behind sustained business performance. – Translated leadership vision into replicable behavioural frameworks aligned to strategy. – Activated peer-to-peer influence networks to embed behaviours organisation-wide. – Integrated behavioural change into leadership forums, communications, and operational processes to ensure long-term sustainability.

– Partner with technology, education, and services organisations to design and execute digital transformation, growth, and market expansion strategies across Europe and the Americas. – Selected engagements include: – Business Model Transformation (Procure-to-Pay FinTech) – Led transition of consulting firm to SaaS product company; developed growth strategy that attracted interest from institutional investors, industry competitors, and government stakeholders. – International Market Expansion (EdTech) – Conducted market research and executed expansion strategy for French education technology firms, establishing partnerships and market entry across Spain, Portugal, and Turkey. – Digital & Commercial Transformation (Equestrian Travel) – Transformed owner-led agency into professionally managed business; digitised sales and marketing via CRM implementation, web platform redesign, and repositioned brand for scalable growth and exit readiness. – Digital Learning & Executive Education (OpenClassrooms, Talent Garden, CEU Group) – Designed and delivered digital transformation, marketing, and change management programmes for adult learners, executives, and corporate clients. – Developed 4-module Digital Transformation Masterclass for global gaming multinational undergoing internal transformation. – Contributed to product testing and advisory for B2B learning offerings. – Delivered digital transformation seminars to university faculty in legal and international departments. – Policy & Research Advisory (Inter-American Development Bank) – Produced comparative analysis of national school management systems, teaching methodologies, and education policy frameworks across four European countries.

– Recruited to deliver and implement a business development strategy for the declining sales of the company's flagship SaaS product suite for the Legal Tech market in Alberta. Did a full product relaunch and kickstarted the digitalization of the sales and marketing process in order to transform the cold call sales model to a customer engagement and trusted advisor model.

– Led commercial transition and large-scale adoption strategy for flagship SaaS teaching and learning solutions across the Americas. – Transitioned installed base from perpetual licensing to subscription model, achieving 80% renewal rates while exceeding quarterly revenue targets. – Relaunched cloud classroom platform, scaling from zero adoption to 25 successful pilot programmes within six months. – Built and reoriented sales and implementation teams toward an adoption-first, solutions-driven model, strengthening customer retention and lifetime value. – Secured first U.S. distributor agreement ($2.2M revenue) and global OEM partnership ($1.5M ARR), expanding market reach and recurring revenue streams. – Oversaw coordination between sales, technical implementation, channel partners, and customer success to align commercial growth with scalable deployment. – Impact: SaaS adoption | Revenue transformation | Channel expansion | Scalable implementation

– Led government bid strategy and end-to-end implementation of national classroom technology programmes across Southern Europe. – Closed four major public-sector tenders with Ministries of Education and governmental agencies, impacting 30,000+ classrooms and positioning the company as market leader in Europe. – Directed cross-functional delivery of large-scale technology rollouts, aligning procurement, technical deployment, training, and partner ecosystems. – Managed full lifecycle from bid strategy and commercial negotiation through national implementation and stakeholder governance in highly regulated environments. – Coordinated distributors, integration partners, and ministry stakeholders to ensure execution aligned with contractual and operational commitments. – Awarded Outstanding Contribution Award (2009) for commercial impact and programme leadership.