Maroua Elouassar
Digital Marketing Specialist | Facebook & Google Ads
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Intro
Media buyer with 4+ years specializing in lead generation for dental, logistics, and real estate sectors. Proven expertise in Meta & Google Ads optimization, advanced tracking with GTM/HubSpot, and delivering measurable ROI. I help businesses scale profitable campaigns with full transparency and data-driven insights.
Work experience
Digital maketing specialiste
Self-employedFreelance
Jan 2025 - Present
1 year 10 months
France · Remote
I help businesses in the dental, logistics (freight forwarding) and real estate sectors generate qualified leads through high-performing paid acquisition strategies. • Meta Ads & Google Ads: campaign setup, optimization, and scaling • Advanced optimization: Quality Score improvement, audience targeting, funnel segmentation • Tracking & automation: GTM, Zapier, HubSpot CRM integration • Data analysis: Google Sheets & Looker Studio – custom weekly reporting • Ad creatives: visuals aligned with brand identity and optimized for performance My approach is centered around delivering measurable ROI with full transparency and actionable insights.
Social Media Ads Manager
DataScientest.com
Apr 2023 - Oct 2024
1 year 7 months
92800 Puteaux, France
- Design and implementation of the paid social strategy across all social media platforms (LinkedIn, Facebook, Instagram, TikTok, Twitter, YouTube). - Identifying influencers relevant to the target audience. - Paid Social & SEA Strategy. - Analyzing the performance of content posted on social media platforms and highlighting key trends.
Maguen Cyber
Dec 2020 - May 2023
2 years 6 months
Paris, France
Digital marketing junior
Sep 2021 - May 2023
1 year 9 months
Paris, France
Development of digital strategies for social media concerning organic posts. Creation of a content calendar. Management of internal communication (Discord / Sharepoint / Teams). Creation, writing, publishing, and moderation of content optimized for organic social media and social advertisements (TikTok, LinkedIn). Monitoring analytics and regular production of reports on the undertaken actions.
Social media manager
May 2021 - Oct 2021
6 months
Paris · Hybrid
- Development of social media digital strategies for organic posts - Creation of a content calendar - Creation, writing, publishing, and moderation of optimized content for organic social media and social
Infographic Designer
Dec 2020 - Oct 2021
11 months
Paris, France
- Creation of Cybersecurity Awareness Infographics - Creation of comic strips to raise awareness among employees about Cybersecurity - Video montages presenting Maguen Cyber - Daily post creation
Shared Services Administrator
Université Sorbonne Paris Nord
Jan 2015 - Oct 2021
6 years 10 months
Villetaneuse, France
Student Life Observatory Department: - Conducted surveys to gather insights about student life. - Collected and analyzed data using Sphynx and Excel. Enrollment Department: - Helped students with administrative registrations and provided front-desk support. - Used Apogée software to manage academic records. - Handled emails and hotline support for enrollment issues. Student Life Department: - Assisted international students with residency permit applications and paperwork. - Managed laptop loan services for students in need. -Trained and supported new temporary staff. Student Ambassador - Communication & Events
Education
Digital College
Ms 2 webmarketing & social media
2023 - 2024
11 months
Digital College
Ms 1 Stratégie Digital
2022 - 2023
10 months
Ecole PMN
Bachelor's degree
2021 - 2022
1 year 1 month