Martin GALABRU

Growth Ops - Crew DemandGen • Génération des leads pour alimenter les ~120 commerciaux répartis sur 3 pays: France, Belgique, Espagne • Optimisation de la qualité & priorisation des leads : mise en place des stratégies de segmentation et de scoring des leads (basées sur les données démographiques de l'entreprise, des évents, des réseaux, et les intentions d'achat récoltés) • Test des nouveaux canaux d'acquisition (stratégie ABM, custom landing page ultra personnalisée, postal mailing, outbound multi canal) • Analyse & reporting afin de scaler les initiatives performantes

Aide à la mise en place d'automatisation et d'outils Growth afin d'optimiser le quotidien des 20 Talents Acquisition Manager (recruteurs) présents chez Qonto. • Audit technique & amélioration de la stack du département Talent (ATS, Data enrichment provider) • Amélioration des process en place (Workflow & Automation) • Formation des équipes sur des outils Growth

Growth Manager (part-time job) in B2B Marketing team within "Welcome to the Jungle" (11 months) January - Nov 2019 • Lead acquisition and generation: database scraping (Job board, websites, partners, LinkedIn) • Lead nurturing : nurturing and retargeting leads with specific marketing content • Growth testing & awareness: Try and implement new solutions and tools to improve lead acquisition process • Optimize process, spend and performance. Analyse and reporting • SEA: Google Ads

Business Developer (part-time job) in “Swift Momentum” (5 months) May – September 2018 Sourced and contacted over 300 candidates and more than 35 companies (business opportunities) for Swift Momentum, by: • Growth hacking methods: database scraping (acquisition + creation), massif cold emailing, follow-up • Data analysis • Seeking new candidates thanks to: LinkedIn Recruiter premium account, GitHubs Interviews, orientation and helping candidates to find the right role.

Business Developer (full-time job) in “La Brasserie Barge” (2 months) March – May 2018 “La brasserie barge” is local and craft brewery factory based in Rambouillet, next to Paris. Aim: By 2019, the brewery will be setted up on banks of the Seine and delivered to its consumers fresh craft beer on a barge in Paris by the Seine. • Growth hacking sales methods: AARRR, Database scraping (Yelp, Tripadvisor, Privateaser), massif cold mailing, lead generation and nurturing • Marketing: creation of POS materials (sales tool, promotional coasters, flyers) • Digital Marketing: creation of the website www.labrasseriebarge.fr ; Social media management (Facebook, Instagram, Linkedin) • Sales: Phoning, direct commercial prospection, customer appointment

National Account Manager and Key Account Manager Assistant (6 months internship) within Savencia Group (5th largest cheese and diary group worldwide) • Customer appointment Preparation and participation to NAM and KAM customer appointments • Performance analysis / reporting Monthly monitoring of our national customers in close collaboration with management control (finance department) Establishment of dashboards and reports for the NAM with recommendations for improvement of commercial performance (eg: DN management ...), per product categories Automation and improvement of many processes inside the department • Trade promotion management Follow-up of the annual national promotional plans Benchmark and analysis of the competitive environment: supplier and industrial Analyze performance of the France Food Service subsidiary • Transversal missions within the framework of the working groups (with the Marketing, Sales Development departments ...)

Marketing Manager Assistant (6 months internship) within Unilever (Food Service department) • Global deployment of marketing campaigns, management of budgets, development of business tools (sales brochures, POS, product catalog, creation of recipe booklets, communication support) • Launch of a new range of products  • Project Management • Implementation of digital marketing campaigns (Emailing, CallCenter, SEA, SEO, Remarketing and GND) • Sectoral and market research, monitoring and performance analysis.  • Inventory and logistics management

Event, and communication assistant manager (2 months internship) within the agency : "C'est dit, c'est écrit !" • Making customers briefs • Organization and logistics of events operations for journalists and VIP • Press conferences, wine fair, launch party, press breakfast. • Stocks management • Participation in the drafting of strategic recommendations • Participation in client meetings and drafting of report