Martin Girard

Finopia challenge et design des stratégies de transformation créatives et des tactiques poussées afin d'atteindre des objectifs de croissance et de rentabilité. Études et analyses de marché Growth Product Go to Market Différentiation Branding Business Development Stratégies inclusives Stratégie de gouvernance Digitalisation Capital Humain

As an independant, I realize for my clients services depending on my field of expertise: Marketing. From the elaboration of a conversion strategy to the creation of editorial contents, through action planning, website creation, or the implementation of a CRM tool, without forgetting SEM, my activity extends to the whole field of marketing, including sales and communication. More precisely, here are some of the missions that I carry out with enthusiasm for my clients : - Digital Activation & Transformation - Marketing & Communication Strategy - Market & competitive studies - Search Engine Optimization (SEO & SEA) - Advertising campaigns on Facebook & Instagram - Traffic acquisition - Editorial writing (journalistic techniques) - Content creation (photos, videos) - Realization of websites from A to Z (Benchmark, UX, Dev, Launch & strategy) - Web Analytics - Process Improvement - Marketing automation (e-mailing and SMS) Other challenges? Don't hesitate to contact me directly via LinkedIn!

AdWeb Outremer commercialise les espaces publicitaires sur son réseau de sites partenaires (leader réunionnais en terme de couverture digitale) et développe des offres annexes complémentaires pour faire profiter à tous les annonceurs d'un écosystème digital unique et d'une expertise locale. Mes missions au poste : Développement commercial / Conseils stratégiques / Gestion de projets > Prospection (outbound) et approche stratégique (construction d'un plan d'actions) > Gestion d'un portefeuille (dont plusieurs comptes-clés) > Présentation des offres, prise des besoins et recommandations auprès des annonceurs ou des agences partenaires > Rédaction, présentation et négociation des propositions commerciales > Suivi des campagnes, des bilans de performance et de la facturation > Optimisation de l'expérience client et fidélisation de la clientèle > Gestion des commandes avec les prestataires le cas échéant > Accompagnement des clients autant institutionnels que privés (grands groupes, PME, entrepreneurs...) dans leur vision stratégique sur des sujets marketing/communication/digital Clients : Mairies, Offices de Tourismes, SFR, CEPAC (Caisse d'Epargne...), Groupe SPCR (Courir, GoSport, CitySport...), Air Austral, Ewa Air, BNP Paribas, Youfa (Atlas...), Croix Rouge Française, Mauvilac, Les Brûleries de la Fournaise, Chevillard, Nordev (parc des expositions), Gamm Vert, SEMTO, Mogamat, . . .

As an independent consultant, I support small businesses and positive projects (with social and environmental impact) in their development path. Today, every project should be launched as a start-up. My passion for human entrepreneurship has led me to use all my knowledge to help these positive projects however I can. Usually in strategic terms of: - Operational structure & Planification, - Funding & financial health, - HR & Project Management, - Digital transformation, - Marketing & Sales, - Communication & Branding. Concretely, I diagnose with consultants' mindset and tools to identify real problems in their environment. With an agile relational approach and the vision of a digital native, I recommend and develop intuitive strategies by working with young dynamic, and talented professionals to make entrepreneurs' next steps as brilliant as possible. Are you planning to launch a positive project? Feel free to send me a short message to discuss it!

Mission: Definition, implementation, and management of digital marketing strategy and operations. Achievements: > Digital strategy: Diagnosis; benchmarking; targeting, positioning & action planning for 2 brands (Supersec & Superbon) aligned and validated by shareholders and stakeholders; development of the OKR plan and KPIs report. > Web project management: - Superbon website: 25 new B2B leads per month ; - E-commerce platform, integration of marketing tools such as GA, Search Console, CRM, e-mail automation, and Facebook Pixel. Development of sales tunnels based on the AARRR framework ; - Crowdfunding campaign on Ulule during the COVID-19 crisis to promote & test a new concept of wholesale healthy food subscriptions: 20% of the platform development cost was raised. > Communication: Editorial strategy, definition of key people and messages, social media management on Facebook & Instagram; B2C & B2B newsletters; press release, CSR communication. > Creative realizations: Business cards, product catalogs, landing pages, newsletters, publications and stories, sales proposals. > Recruitment/training/management of creative talents: Writing offers, publishing, selection, interviews and case evaluation, training in writing, and communication techniques. > Management of the budget and investment proposals according to the defined marketing plan. Developed skills: - Analytical skills - OKR & decision making - Reporting at corporate & executive levels - Project Management - Process Improvement - Web analytics - SEM (SEA + SEO) - Automation - Planning - Recruitment - Crowdfunding - CSR

Mission: Assisting the CEO in a transversal and multidisciplinary way in his tasks. Achievements: > Review of the communication strategy: competitive and strategic monitoring to carry out a diagnosis of the company in order to provide recommendations and an action plan. Management of an editorial talent on the project. > User acquisition: Creation and reporting of ads and campaigns on social media and definition of the user conversion path. > Business Development: Preparation of trade shows (flyers, kakemono, pitch, logistics), partnership, prospection, and customer follow-up. CRM cleaning on Hubspot. > Data Analytics: Collect, process, and format statistical data via Excel, reports on key performance indicators, design and creation of a dashboard, user interviews, product recommendations. > Website with Wix: Design of Newspayper's landing page and the homepage of the Sciences Po Paris Learning Expedition > Editorial content: Update and design of the chatbot in Chat Fuel, Community Management (Instagram, Facebook, Twitter, LinkedIn), management of Newspayper's blog, writing and sending of newsletters via Mailchimp > Where appropriate: reflection on brand strategy and visual identity Skills developed: - Communication strategy - Editorial management - Facebook ads - CRM - Performance reporting & KPI - Wix - Chatbot

Mission: Assistance to the General Manager on several projects during their development. Achievements: - Complete benchmark of the masters courses accessible to W students in bac+3 - Writing and layout of brochures for masters after W - Creation of listing + paper and digital mailing to the Information and Orientation Centers of France - Implementation of the Junior-Enterprise of W - Assistance and follow-up of the launch of Bootcamps - Assistance in the organization of the special W Live Magazine at the end of the year - Assistance in the implementation and launch of the new W website - Photo shooting Developed skills: - Rigor - Communication - Research - Time management

Mission: Intervention during a private training conference of the ABILWAYS group (European leader in vocational training). Achievements: - Writing and scripting of a 7-minute presentation on the theme of learning - Narration of "L'âge des possibles" in front of 300 professional trainers Skills developed: - Storytelling - Writing - Public speaking

Mission: Management of the agency's internal and external communications. Achievements: - Social media publications (Facebook, Twitter, LinkedIn & Instagram) - Writing in English, layout, and sending of the weekly internal newsletter - Participation in the organization of internal and external events (training, brainstorming, peer-to-peer sessions, BtoB events) - Assistance in the redesign of the website (UX Design) - Writing of articles and publication via WordPress - Creation of visual content - Follow-up and proposal of new communication channels - Study of the target (surveys and interviews) Skills developed: - Social networks - English (written) - Events - Qualitative & quantitative studies - CMS - Internal communication

Title: Prevention agent specialized in events Professional card: Human and technological surveillance & guarding