Martin Kühne

Co-leading a newly founded TikTok Team supporting high-profile DACH companies

- Social Media Strategy focused on growth and awareness - Paid social media ad management - Design and development of conversion-focused landing pages - Supervising and managing marketing team for day-to-day SM activities - Strategic consultation and hands-on app development - Reporting, Analytics, and OKR Management - Press Releases and stakeholder management - Competitive analysis, trend research and corresponding strategy adjustments - Set up and maintenance of project management structures - Design and release of social and marketing assets

Leading the social media channel of the Enkelkinderkollektiv focused on highlighting the climate crisis in the election campaign leading up to the German federal election. - Development of target group-oriented communication measures and strategies - Strategic Editorial Planning for multiple media platforms in coordination with all stakeholders involved - Responsibility for the maintenance of the channels and promoting the expansion through innovative ideas - Competitive analysis, trend research and corresponding strategy adjustments - Coding and Design of a weekly newsletter in Mailchimp

Responsible for building and nurturing cooperative global client relationships that are fostering positive business outcomes by anticipating client needs and challenges, resolving complex client problems or disputes in a professional manner and by orchestrating the timely delivery and execution of creative projects - Masterminding creative ways to deliver exceptional creative projects and client experiences - Innovative, creative thinking skills to ensure the organisation is providing a cutting-edge communications strategy and supporting patients worldwide - Managing changing teams of up to 20 members to produce leading marketing assets - Client management nurturing business relationships and long-term partnership - Collaborative management of 9 figure production budget

Responsible for business development covering the Swiss, French and German market across multinational global corporations from various industries, optimising their business, marketing and sales processes. Inbound and outbound outreach to individually researched lead lists, conducting and leading initiative client meetings and working alongside a global team. - Achieved >100% target quota each month while ensuring to facilitate meaningful client interactions - Expanded market reach as first German representative in central European markets, generating a promising sales funnel - Competitor analysis, trend research, product and market research

Master of Science in Global Media and Communications - Overall Distinction Focus: International Marketing: A strategic approach; Disruptive Digital Worlds: Economic Challenges of New Media; Global Environmentalism Politics Dissertation - Distinction Award: 12,000 word examination about climate change communication

- Coordinated various forms of marketing including social media, newsletter, mail marketing and website management - Improved and customised customer support - Involvement into app development and consultation

- Conception and design for internal and external communication - Conception and design of a hackathon in Berlin consisting of 20 companies ranging from start-ups to multinational corporations - Client contact at multiple national wide corporate events - Event management