Martin Lagache

OTTO WORKS is a strategy & creative studio based in Paris & Lyon, at the crossroads of consulting, creation, innovation and communication. - Supporting industry leaders in defining and optimizing brand, communications and marketing strategies, achieving measurable results. - Executing both short-term and long-term missions (fractional CMO) involving branding, advertising, operational marketing, user experience (UX) design and teams management. - Developing acquisition strategies for startups, scaleups, and larger corporations aligned with their growth objectives, both B2C and B2B. - Delivering positive results for major creative agencies outsourcing international competitions in various industries, including luxury, energy and consumer products. Partners and clients include: LVMH, Hennessy, Ligne Roset, Sézane, Trail Capital, Transdev, KPMG, TotalEnergies, Endeavour Mining, Mozza, Hands Group, Agence Babel, Les Sherpas, Capsum, Piana, Japhy, Konverso, Newtone, Bump.sh, Elax Energie, Ramify, Valhyr Capital, Flim, Conciliaprêt, Korint, KNDS, Altaïr, Depaepe, Merem. https://ottoworks.fr/

• Supporting industry leaders (TotalEnergies, Hennessy, Ligne Roset, Trail) in defining and optimizing brand, communications and marketing strategies, achieving measurable results. • Executing both short-term and long-term missions involving branding, advertising, operational marketing, user experience (UX) design and teams management. • Developing acquisition strategies for startups, scaleups, and larger corporations aligned with their growth objectives, both B2C and B2B. • Delivering positive results for major creative agencies outsourcing international competitions in various industries, including luxury, energy and consumer products. Other partners and clients include: Transdev, KPMG, Mozza, Hands Group, Agence Babel, Les Sherpas, Capsum, Piana, Japhy, Konverso, Newtone, Bump.sh.

• Reorganized marketing and brand strategies, managing a team of 5 collaborators. • Developed and launched new investment offers and products. • Spearheaded ROI-driven digital campaigns, PR and content strategy, generating positive awareness and qualified leads. • Developed strategic partnerships to enhance brand visibility and drive growth. • Implemented KPIs to precisely monitor the effectiveness of marketing and communication campaigns.

Kard is the leading money app for kids and their parents in France, on a mission to improve the financial future of the next generations. We serve more than 200k users and have raised more than €15m with world-class investors and fintech experts. • Led the complete repositioning of Kard’s brand, aligning the strategy with its dual target demographic of young tech-savvy users and their parents. • Built and structured a 4-person marketing team specializing in brand management, digital campaigns, social media, influence and customer engagement. • Managed a nationwide 3-month awareness campaign (TV, OOH, radio, digital & influence), which tripled the number of paying users. • Oversaw Kard's website redesign, optimizing the user experience and SEO, resulting in increased traffic and conversion rates. • Directed PR efforts and influencer partnerships, securing prominent media coverage and bolstering brand visibility, notably growing Kard’s TikTok account from 5k to 200k followers with tens of millions of video views.

Accounts: ENGIE, Paris La Défense, Paris La Défense Arena, EDF, Otis, American Express, Suez. I helped Babel's clients define their brand strategy, corporate, products and services brand architecture, brand identity, style & expression, and brand experience. I supported them in brand deployment, launch and implementation, and in the production of management and appropriation tools.

I worked with the team that later became Orange Digital Ventures (ODV) on: > Designing and implementing tools to report and source digital innovation and start-up financing worldwide > Selecting and assessing investment opportunities related to Orange's digital priorities in collaboration with Orange innovation departments and other Group Development entities including Orange Silicon Valley > Preparing investment materials to close acquisition deals: market trends, technological disruptions, financial rationales & synergies, business plans.

Media Strategy reporting in multiple landscapes for BPI (perfumes), GMF (insurance), Lindt & Sprungli (sweets and chocolates). Traditional and online mediaplanning, campaign performance reporting for Kellogg's and ING Direct. Customer profiling and media targeting studies for Issey Miyake Pleats Please perfume launch. Media strategy study for the launch of a new Lindt product line on the French market.