Martin Provost

I manage the CRO program for 2 Shopify agencies and a selection of direct brands. 25+ brands supported through strategic audits and monthly CRO programs ____ More info at : https://www.martincro.fr/

Member of the Executive Committee. Growing the ecommerce revenue from 0 to 6M€/year in 3 years - Define and lead the strategy for France and international markets, deploying a channel-by-channel roadmap (paid, SEO, marketing, CRM) - Monitor and optimize the P&L - Manage the paid acquisition budget (> €1.5M/year) in collaboration with a top-tier agency. - Implement an A/B Testing roadmap across the entire user journey (ad creatives, on-site, CRM) based on qualitative and quantitative data to enhance conversion rates (new/returning) across all devices (mobile/desktop). - Manage web analytics using Google Analytics and Data Studio. - Set up a subscription system to increase retention rate and Lifetime Value (LTV). - Launch 4 websites (.eu, .co.uk, .de, .it) to expand sales and international presence. - Build and manage a team of top profils (CRM expert, Ecommerce manager, Web developer).

Smiirl is an international BtoB e-commerce website. The past few years, we sold 30 000 products in +60 countries 🌎 - Testing new acquisition channels - Setting up a new referral program - Setting up marketing automation workflow (zapier, phantombuster, dropcontact, lemlist...) - Creating and optimizing email campaigns scenarios (engagement, retention, monetization) - Reporting dashboards to track and monitor KPIs

I help stratups and PME to develop their paid acquisition strategy. Both on consulting and operational missions. - Audit of current acquisition strategies - Optimization of existing campaigns - Development of BtoB or BtoC marketing strategy - Implementation of acquisition strategy: channels, structuring, budgets - Creation of campaigns from scratch. - Creation of reporting dashboards to monitor KPIs.

Fans Finger is a side project ❤️ It's an e-commerce shop (both BtoC/BtoB) inspired by the famous American sports fan accessory, the #1 Foam Hand ☝ Companies, clubs, organization and individuals can customize our foam hands with their own color, logo and text. 🚚 More than 100,000 foam hands printed and delivered 😍 Over 100 happy customers We working with Le Mans Sarthe Basket (French Basketball Champion 2018), Redbull, Fiat, Clarins... ✅ Key learned skills : #Ecommerce / #Shopify / #SMA (#FacebookAds and #InstagramAds) / #SEO (rank #1 on Google), automated #Email campaigns (welcome series, abandoned cart, customer thank you...)

Kollab was an SaaS platform which carried out operations within companies to identify, reveal and finance employee-led projects and initiatives. My main objectives was: - Manage the marketing budget and providing highest ROI and acquisition growth - Create, test, and optimize advertising and acquisition campaigns on core paid channels - Improve content of the website in order to optimize SEO strategy - Create dashboards to monitor performance and guide optimization decisions ✅ Key learned skills : #SaaS Project / #BtoB / #LeadGen / #Adwords / #SMA

We Play Sport was a crowdfunding platform for sports-related projects. Athletes, clubs, organizations and sports event organizers could launch fundraising campaigns. ⚡️ Incubated at Paris Factory 🏆 More than 250 helped projects 💲 Over 800 K€ raised by projects ✅ Key learned skills : #Startup / #CapitalRaising / #TeamManagement / #BusinessDevelopment / #Acquisition / #Emailing / #InboundMarketing

Reflection on a new brand concept for young adults in a mid-to-top segment. Implementation of a communication and distribution plan.