Martin Reyt

Freelance lifestyle photographer based in Annecy. I offer photos in a natural style, highlighting memories, the present moment, moments in life, a place, emotions. Natural style photos, with a reportage approach, for more authenticity and originality. I'm committed to telling your story, your brand, creatively, with narrative, spontaneous photos.

Upsilon Marketing helps brands to develop their global communication. Sustainable transformation (CSR), product launches, events, employment brand... Communication is a pillar of your corporate strategy to develop your brand image. 1. BRAND STRATEGY Aligning the brand's ambitions with its #identity (logo, values, etc.) and identifying the best ways to develop your brand's #awareness (communication plan, #brand content, media, etc.) 2. OPERATIONAL MARKETING Translate your brand's positioning into its graphical variations (#graphics) and through speaking engagements (communication plan, brand #content, copyrighting, partnership,...). 3. DIGITAL MARKETING Develop your online presence and e-reputation (customer reviews, SEO, social networks, influence strategy)

▸ Strategic communication plan ▸ Partnership activation ▸ Develop internal communication and set up processes & tools ▸ Promote change strategy and the digital transformation ▸ Support to the business departments in their communication ▸ Develop new collaborative uses and tools / Implement a new Digital workplace Jalios ▸ Organization of internal events (world seminars in face-to-face and digital format/diffusion in 10 countries)

Mont Blanc Media is a glocal media group created in 2017 with Radio Mont Blanc, the radio of Mont Blanc territory, and MB Live TV, the mountain TV channel. • Launch of MB Live TV, the only one TV Channel focus on mountain topics in France (stopped in March 2020) • Enhance brand awareness toward national and regional areas in collaboration with all of the Group's job (management, writing, production, social media, commercial) • Media campaign, newsletter, BtoB social media • Press relations (with an agency) • Managing brand content (articles, SEO, photo, video, print, media) • Partnership management for major events : #UTMB (exhibition stand, TV tray, visibility, trail running consultant for a Live TV show ...), Montagne en Scène (exhibition stand, promotion, teaser vidéo...) • Permanent competitive intelligence about #sport outdoor #innovation #management and economy trends • Communication and marketing project management for Bontaz Group and Savoie Helicoptere. (website, internal communication, community management)

• Develop and set up global communication strategy for 3 major events: - MB Race, extrem MTB Race at Combloux-Megève - Le Bélier, trail running at La Clusaz - AlpsMan, extrem XXL triathlon - lake Annecy • Manage budget of communication • Develop digital strategy and community management • Manage press relation and develop tools (press release, press book...)

• Creation and management of the Wordpress website (until 2012) • Management of the social networks (contests, posts, interview, equipment testing …) • Set up communication plan

• Project management for communication tools (packaging, tools for sales representatives, catalogue...) working with marketing and creative team. • Coordinate the different stakeholders of the project (marketing team, illustrator, redactor, photographer, graphic designer) • Write content, branding • Carry out market research (distribution, customers, positioning of competitors, communication of brands...) - Analyse the market forces • Marketing qualitative study • Assist the brand planner in order to set up the brand strategy