Marvin Akichi
Brand Strategy & Creative Operations Lead | Agile
Salaire / Taux journalier
Bruxelles, Belgique
Mobilité : France, Allemagne, ...
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
Expérience de travail
Marketing & Brand Consultant
FreelanceFreelance
janv. 2025 - Présent
1 an 10 mois
Paris, France
• Brand strategy consulting for artists and creative projects in music, culture and lifestyle sectors. • Building Boulevard Haussmann Musiekk: an independent label and creative entity with a long-term vision around music, image and cultural identity. • Advised on digital content strategy and audience development across TikTok, Instagram and YouTube.
Marketing & A&R Manager
Auguri ProductionsFreelance
mars 2022 - oct. 2024
2 ans 8 mois
À distance
• Led 360° marketing strategies for live tours and album releases across France and Europe. • Designed go-to-market campaigns for concerts and cultural events with strong brand positioning. • Negotiated media partnerships, sponsorship deals and influencer activations to maximize ROI. • Facilitated internal workshops on communication strategy and cross-team project management.
Universal Music France
sept. 2015 - févr. 2022
6 ans 6 mois
Paris, France
Project Manager & A&R
juil. 2018 - févr. 2022
3 ans 8 mois
Paris, France
• Managed up to 7 simultaneous artist projects, coordinating planning, budgets and cross-functional teams across marketing, creative, legal, distribution and artist management. • Contributed to campaigns generating 4+ billion cumulative streams across all platforms. • Achieved 17 Gold, 8 Platinum, 1 Double Platinum and 7 Diamond certifications across projects. • Owned campaign budgets exceeding €1M per project, tracking ROI, streams and engagement across all platforms. • Negotiated deals with media outlets, streaming platforms (Spotify, Apple Music, Deezer) and brand partners. • Built and executed influencer strategies and digital content plans across TikTok, Instagram and YouTube. • Coordinated release parties, distributor relations and full production timelines from brief to launch. • Key artists: Koba LaD, Kaaris, 1plike140
Digital Content Specialist
sept. 2015 - juil. 2018
2 ans 11 mois
Paris, France
• Produced mini-clips, music videos and digital content assets for major artist campaigns. • Created newsletters, website visuals and full digital branding for artist releases. Ensured Vevo content compliance and quality control for all video deliverables. • Coordinated internal creative teams and external agencies from brief to final delivery. • Contributed to artistic direction: visual identity for artist projects.
Digital Marketing Manager
Deepki
sept. 2014 - sept. 2015
1 an 1 mois
Paris, France
• Developed digital marketing strategies and website optimization. • Executed targeted advertising campaigns, tracking performance and analyzing data. • Built and maintained online partnerships with major accounts including Engie and SNCF.
Formation
IESA MULTIMEDIA
MASTER ‘S DEGREE IN DIGITAL STRATEGY EXPERT’ (CERTIFIED LEVEL2)
2015 - 2017
3 ans
HETIC
BACHELOR ’S DEGREE IN MULTIMEDIA PROJECT MANAGER’
2014 - 2015
2 ans