Marylene-Adnette MIGAN

• Led comprehensive user research initiatives, including interviews and data analysis, to identify key insights and user needs. • Facilitated co-creation and ideation workshops with diverse communities, enhancing collaborative design processes. • Translated research findings into actionable insights, personas, and design directions, driving impactful design solutions. • Conducted user testing and provided concise recommendations, improving user experience and product effectiveness.

- Developed and executed integrated marketing and communication strategies aligned with organizational goals - Led content creation across channels (social media, website, newsletters, etc.) - Coordinated cross-functional collaboration to support product launches, events, and outreach campaigns

- Creation and execution of marketing campaigns - Help manage content calendars and coordinate communication materials (newsletters, blog posts, product sheets) - Maintain and update the customer database and CRM systems - Help monitor trends and identify new marketing opportunities

With a team of 5 UX consultants, we accompanied Polaris asso in the resolution of a problematic which concerned a training intended for young job seekers in Africa.

- Assisting customers with order tracking, returns, refunds, and account-related questions - Resolving delivery issues and complaints while maintaining a high level of customer satisfaction - Communicating clearly and effectively via email, chat, and phone - Following internal procedures to escalate complex cases when necessary

I completed my Master's internship there, focusing on the "Impact of fidelity marketing initiatives on Churn, using SONATEL Orange SENEGAL as a case study".

- Press conference organization - Digital marketing

- Creation of communication plan - Organization of the certified public accountants conference

- Assistance in drawing up car insurance contracts using the company's Mercure software - Creating digital files for new customers - Archiving customer files - Following up with customers