Mathieu Baudonnat

Built the user research function of the product department across 10 countries and 3 audiences. Created the team, the research processes and a repository connecting research, CX, support and sales data. Result: every product initiative now relies on a validated user need.

• UX & Neuroscience module (neurobiological foundations of brain function, and how to apply these concepts to UX) • User Research module (atomic research, theory and practice of research methods) • User Scenario module (interviews, field observation, personas, experience maps, user testing, Six to One, Crazy Eights) • Design Sprint mentor (Eau Bordeaux Métropole, Betclic, Datafret, MaxiCoffee, Deezer, Cultura)

A budget allocation tool, two years in development, was barely used. My usability tests across 5 countries showed it had been designed for the wrong users. I convinced the executive committee to pause the roadmap and redesign it. The new version is now used by every marketing department in the group.

Led the research for a new cloud product, Key Management Services. Built an insight repository end to end: taxonomy, documentation, training, rituals. Tooled the research processes to lower the cost of every new study.

Built the user research function from scratch and ran it for three years. A team of 3 researchers for 9 squads, and around thirty studies. Reconnected customer support with product through a feedback loop feeding the repository. Designed YODA, the support agents' back office, now used every day.

• UX Design & Neuroscience module, Master 2 UX (neurobiological foundations of brain function, and how to apply these concepts to UX) • UX Research module, Master 1 UX (atomic research, theory and practice of research methods) • Design Thinking workshop, Bachelor 3 Graphic Design

Turned an executing design team into a strategic partner. Set up design production processes: backlog, prioritization, brief intake. Explored the CDiscount Home universe with users and co-created its new space with stakeholders.

5-day workshop on UX methodology (field observation, ideation workshop, user testing, product strategy) for Master 1 Web Marketing students.

Founded MindMetric and designed motriciQuest, the first tool for psychomotor therapists to score their tests. Led it end to end: UX research, product design, wireframes, front-end development and Lean project management. Built international partnerships in Chile, Lebanon, Switzerland, Gabon and Portugal. Ran the project fully remote with a team of 3.

Lead UX designer on 7 accounts, from Airbus to the French Ministry of Defence. • At Airbus, designed a cross-cutting experience for the AI-augmented tools that monitor aircraft production. • At Moët & Chandon, redesigned the winery management app, from grape intake to bottling, for speed and fewer errors. • At the Ministry of Defence, simplified an overloaded document app by refocusing it on its core use cases.

First freelance steps after moving from neuroscience research into UX. UX consulting for LEH (UX audit, analytics, wireframes, UI) and Mobalib (user research, wireframes). Designed and built a dozen WordPress websites for small businesses and healthcare practitioners. Also advised clients on neuromarketing, bridging my research background with digital design.

Studied how the brain makes decisions, in a Wellcome Trust-funded project at the University of Oxford. Designed and ran behavioral experiments, and measured the brain activity behind each choice. Rigorous protocols, controlled variables, careful analysis: the scientific method I now bring to user research. The question hasn't changed since then: why do people choose what they choose?

Studied how rewards shape the way we learn and remember, in a CNRS-funded PhD at the Université de Bordeaux. Explored when the brain switches from flexible memory to automatic habits, and what drives that switch. Designed and ran behavioral experiments end to end, from protocol to analysis. Habits, rewards, memory: the same mechanisms I now observe in how people use products.