Mathias Berger

1. Amélioration de la pipeline de collecte et traitement des données digitales (GTM – DBT Cloud – BigQuery). 2. Création d’un modèle de données digitales accessible aux différents métiers de la données pour des usages variés. 3. Analyse / Dashboarding via Looker permettant d’identifier rapidement des leviers d’actions / d’optimisations.

1. Developed a custom "tracking analytics pipeline" to address advanced business needs such as real-time personalization, cross-device user reconciliation, cart origin attribution, and more. 2. "Solutions Architect" for data collection challenges, including ad-block bypass detection, server-side data enrichment, one-to-one personalization, cookie-less tracking, and real-time data alerting. 3. Implemented self-service dashboards to simplify data analysis for various stakeholders (e.g., sales, marketing, executive leadership, technical teams). 4. Conducted advanced data analysis and created sophisticated visualizations (e.g., on-site data visualizations, user journey sunburst charts). 5. Ensured data model consistency and analytics data governance across the organization. ________________________________________________________ Technical Stack: GCP: Cloud Run, Cloud Functions, Firestore, BigQuery, Looker Studio AWS: Redshift Programming Languages: JavaScript / Node.js SQL

--Ownership & Governance-- 1. Ensured accurate collection of analytics data across the group’s applications (tagging plans, analytics tools, setup, etc.). 2. Managed the implementation and governance of the Consent Management Platform (CMP, Didomi) for the group’s applications, including setup, training, product evolution, and compliance. 3. Main account manager for the group (CMP, analytics tools, billing, partnerships, etc.). 4. Owned the Digital Analytics data model, including its definition, calculation rules, and governance. --Product Management & Analytics Expertise-- 1. Designed and implemented a custom tracking solution to support both internal and external data consumers (digital analysts, marketers, personalization teams, media professionals, etc.). 2. Developed and maintained the “Analytics” and “Data Marketing” vision in collaboration with business teams and technical services, translating it into a clear and actionable roadmap. 3. Supported and educated various stakeholders (web & data analysts, data scientists, web marketers/merchandisers, leaders) to maximize the effective use of data. 4. Established automated communication plans for product updates and organized synergies to enhance analytics collaboration.

1. Developed and distributed automated reporting in collaboration with business teams. 2. Managed the implementation and configuration of tracking tools. 3. Set up and monitored A/B testing campaigns. 4. Gathered client requirements and established performance measurement frameworks. 5. Analyzed performance data and provided actionable recommendations.

--Management-- 1. Recruited and managed the France-based team. 2. Trained new hires to ensure a smooth onboarding process. 3. Conducted weekly meetings with affiliates for coaching and goal tracking. --Marketing-- 4. Oversaw and monitored the scheduling of advertising campaigns (performance and traffic management). 5. Managed and improved deliverability in collaboration with the technical team. 6. Sourced new affiliates while strengthening relationships with existing ones. 7. Analyzed internal activity and competitor performance. 8. Implemented new growth channels, such as media sites and promotional contests. --Finance-- 1. Produced client reporting and managed statistical analysis for affiliates. 2. Handled billing with advertisers, affiliate platforms, and agencies. 3. Ensured profitability and maintained financial performance.

1. Received client briefs, analyzed needs, and prepared strategic recommendations. 2. Launched and managed campaigns (email, display, RTB, etc.). 3. Monitored the performance of affiliate programs and campaigns. 4. Identified and recruited new affiliates. 5. Optimized and analyzed affiliate programs for better results. 6. Maintained strong relationships with publishers and sales teams. 7. Communicated client offers to affiliates. 8. Produced internal reporting and performance analysis.

For the radins.com Brand: 1. Managed the production of email campaigns targeting a database of 3 million addresses. 2. Analyzed campaign performance (KPIs) and optimized production across various channels. 3. Monitored campaigns and maintained relationships with advertisers (Direct/Agencies/Affiliation). 4. Selected relevant and profitable campaigns for the Radins.com database. 5. Negotiated compensation with agencies, ad networks, and affiliate platforms. 6. Optimized email deliverability by adhering to market best practices, refining targeting strategies, and enhancing the user experience. 7. Conducted competitive intelligence in the email marketing industry (best practices, automation strategies, deliverability trends, etc.).

1. Assurer la bonne visibilité des produits sur les points de ventes. 2. Négociation et mise en avant des actions promotionnelles. 3. Prospection de nouveaux clients.

1. Gestion du fichier clients. 2. Analyse des résultats grâce à l’outil CRM. 3. Aides aux opérations de promotions commerciales. 4. Reporting, bilans et recommandations.