Mathieu Gandou

Fractional CMO / Head of Growth, I partner with fast-growing companies to build and scale their acquisition strategy (paid channels, community bulding, creative strategy, data & analytics) Clients : Santévet, Simplycure, Worldline, ComAve, Material Bank, Prismea...

I joined Trainsweateat, France's #1 Sport & Nutrition app founded by creator Sissy Mua and built on a community-led growth model, as the first marketing hire when the team was still 10 people. As the company scaled to 2M+ users, I led the following: ► Defined and executed the overall growth marketing strategy across the full funnel ► Managed marketing budget allocation across the full marketing mix (paid, social, TV, influence) ► Launched the referral program, accounting for close to 30% of new customers ► Piloted CRM campaigns and led the implementation of a new CRM tool (Braze) ► Recruited and structured the marketing team ► Paris 2024 Olympics: organised the largest open-air sports class at Club France, gathering 2,000 participants ► Established the official partnership between Trainsweateat and Hyrox France + Launched the B2B vertical from scratch ("Sport en Entreprise"), signing clients including Leroy Merlin, E.Leclerc, Santander Bank, Domino's, Nexity and Cabaïa

I worked as a Growth Advisor for Request Finance, a suite of financial tools for invoices, expenses, payroll and accounting used by crypto organizations and freelancers. + Led the product-led growth strategy + Led the account-based marketing (ABM) strategy Web3 Finance Club: + Launched the Web3 Finance Club, a community for finance leaders in the Web3 space, from scratch + Grew it to 1,000+ members, making it the #1 community of its kind in Web3 + Made it the #1 lead source for Request Finance

Germinal is a growth marketing agency helping startups and scale-ups find their product-market fit and build sustainable customer acquisition strategies. As Head of Growth, I led a team of Growth Managers and oversaw client missions across B2C and B2B: + Managed and mentored a team of Growth Managers + Defined growth strategies for a diverse portfolio of clients across B2C and B2B + Supported the sales team in pre-sales recommendations and proposals + Ensured mission delivery, quality and success across all client accounts Clients: Kazidomi, Ornikar, Trainsweateat, Fempo, Mon Petit Placement, Decathlon, Hyperloop, Plus-que-Pro, Inzpok, Zenchef & more...

Luko is France's #1 neo-insurance company and fastest-growing insurtech in Europe, reinventing home insurance through technology and prevention. ► Led all paid channels (paid social, affiliation, TV) and scaled the customer base from 10,000 to 80,000 clients.

Jam is the first French chatbot available on Messenger with 600k+ users.

Darlin is the first Italian source of pop culture for millennials. - Online magazine about pop culture in Italian, launched in 2013. 900k U.V. /month, 100k followers - 11 people management (writers, graphics, sales) - Audience Development (Partnerships, SEO, Online & Offline, Social...) - Native advertising: develop brand content, events, publishing solutions for brands, optimize communication impact by creative design, - Building strong relationships with brands and events: adidas Originals, happn, Dailymotion, Universal Studios, AdopteUnMec, Pernod-Ricard, Vice, Tuborg, SNCF, Jaggermeister, Sonar Barcelona, Club2Club Torino...