Mathieu Mahoudeau

Co-founder and CPTO at Trace, building the playability layer for live sport. We turn the universal fan instinct of "calling it" into a structured, social, identity-building game. No betting, no IP licensing. Two shipped products: • Trace Bingo (current focus): F1 prediction game. Pick 9 outcomes, arrange them on a 3×3 card, score against the global leaderboard each Grand Prix. F1 beta in 6 weeks with no paid media: 25K players, 750 active leagues, NPS 50, 0.6 k-factor. Live in 8 languages on web, iOS, Android. 8 creator partners including McLaren F1 Discord, Racing Statistics, Box Box Club, Formulap. Growth engine: weekly A/B messaging experiments with a rolling 10% control cohort, monthly user research, race-to-race product iteration. D30 retention median at 37% across 2026 season cohorts (~5x consumer mobile industry median, ~2x top-quartile). • Trace Collectibles: dynamic on-chain sport collectibles on Sui, debuting with the ATP Tour at the 2024 Nitto ATP Finals in Turin. Partners: ATP, Sui Foundation, Epam Systems. ~125K accounts, ~$300K early revenue. AI-native shipping with Claude Code as pair programmer: Trace Bingo's frontend, mobile apps, full email orchestration with AI-generated content (300K msgs/month), translation pipeline across 8 languages, plus a Virtual CFO agent that handles investor and VC interactions. Led 2 PMs + 3 engineers + 1 designer during the Collectibles launch with Epam. Stack: NestJS + Next.js + Postgres + AWS, real-time multi-tenant.

Strategic Advisor and Founding Team Member at Fantic, a private social communication platform for artists, teams, and brands to build personal, meaningful connections with their fanbase. I advise on product strategy and fan engagement mechanics, drawing on Trace and Elemint experience.

Founding member and Head of Product at Elemint, a multi-tenant Web3 SaaS platform sold to enterprise clients in sport, music, and entertainment for designing and deploying NFT-secured fan experiences. Shipped: • First NFT-secured VIP ticketing experience for Formula 1 Monaco GP 2023, built on Polygon with email-tied custodial wallets, dynamic QR codes for venue entry, and NFTs that turned tickets into post-event memorabilia. Partners: Platinium Group, Bary. • 20,000+ commemorative tickets for Olympique de Marseille fans: 11% conversion rate, NPS 49, 78% reported improved sense of belonging. • Helped Universal Music shape their Direct-to-Fan strategy. Managed 1 PM and 6 engineers, plus the design and content team within McCourt Global / Amplica Labs.

Co-founder and COO of Citydrive, France's first city-center click & collect drive service for local shops, with a pilot in Aix-en-Provence and Venelles. Citydrive started from a conversation with Mikaël Rizzo, who saw the need for a drive service for the customers of his butcher shop. From day one we positioned it as a marketplace for independent local shops, not a single-merchant tool. Thesis: city centers and small merchants are under pressure. Giving them an innovative service offering can revitalize the centers and slow the desertification we've seen for 20 years. Citydrive fit a smart-city framing through its environmental angle (encouraging local consumption) and the digitalization of independent retail. Recognition: Web Summit ALPHA, Marius Award winner, EY Innovative Services Trophy finalist.

Co-founder and CEO of Gyroscope, a digital agency helping clients build innovative digital solutions. Projects included a marketplace (Citydrive), websites (Boostravel), and e-commerce platforms (OTORIM). We also ran SEO/SEA training and discovery workshops on Employee Advocacy and effective social media practice for SMB clients.

Digital Project Manager at the Marseille-Provence Chamber of Commerce. Technical coordinator for the digital projects across the organization, working between marketing, communications, and the business departments to bring expertise and counsel. Owned both ccimp.com (Drupal-based) and DATA projects, plus event-related sites (a microsite for the mandate's project, internal events). Also collaborated with CCI Formation Lyon on a joint program with GEP Formation Marseille.

Partner and Game Producer at carboLab, an indie game studio. Owned communications and media, and contributed to the design of our mobile game Think Zombie alongside my two co-founders. Prepared and ran our Kickstarter campaign in June 2015, timed with the launch of Kickstarter in France. The campaign was covered by AFJV and Gamekult.

Senior Project Manager at Marsatwork DOT, a communications agency. Managed multiple digital projects: • iOS and Android app I Love Biscuits for Mondelez (Lu, Petit Ecolier, Oreo). The app helped parents prepare nutritionally balanced breakfasts and snacks for their kids. • Brand site for St Hubert featuring their quality commitments. • Site refresh for Blachere Illumination, the world leader in illumination (Champs Elysées, Eiffel Tower, luxury boutiques). • E-commerce build-outs for four Trophy Group brands (Shark, Bagster, Segura, Bering), the motorcycle apparels and accessories group (100M+ revenue).

Senior Technical Project Manager at Ekino (FullSIX Group). Led the integration of ADSL and FTTH (fiber) journeys into EZY, an innovative multi-touchpoint e-commerce solution deployed and used by SFR for distribution and customer service. Managed 3 project managers and 15 developers on the program.

Founder and Chief Editor of Eat Art, a music culture webzine. The magazine covered music news and feature pieces, with coverage of the major European festivals. Occasionally I did sample analyses of well-known tracks to give a different angle on the music.

Consultant at ObjectWare. Groupama: led daily standups and follow-up on maintenance projects. Crédit Agricole Assurances: wrote specifications and acted as intermediary between the CSC vendor and the PREDICA client. Defined the application and business acceptance test plans.

Application Architect at CSC Financial Services. Worked with AXA Global Distributors as business architect.

Software Engineer at Logica. BNP Paribas Assurances: trained developers, followed up on near-shore developers in Amiens, wrote analysis and specifications. AXA: application maintenance, developed bug fixes and feature evolutions. Built the reference test framework for CMMI level 2 certification.

President of the FestiVar association, organizing the Champ du Vieil Art festival. Early leadership experience, one-year tenure.