Mathieu Montereau
Senior Marketing Manager | Acquisition
Salaire / Taux journalier
92500 Rueil-Malmaison, France
Mobilité : Paris
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Marketing Manager with 10+ years of digital marketing expertise, specializing in driving acquisition growth and team leadership. Achieved -400% cost per action with +50% lead volume through strategic multi-channel campaigns (SEA, SEO, programmatic, CRM). Expert in B2B/B2C strategy, budget management, and performance optimization to maximize your ROI.
Expérience de travail
Marketing Manager
Groupe LesJeudis
juil. 2019 - Présent
7 ans 4 mois
Région de Paris, France
🚀 Cost Per Action -400%, Lead Volume +50% 🚀 - Team Management (3 team members) - Development and Implementation of B2C & B2B Marketing Strategy / Online & Offline - Marketing Budget Management - Development and Optimization of Web, Mobile, and App Acquisition Channels (SEA, SEO, SMA, Programmatic, Retargeting, CRM, Email Marketing, Youtube) Brand Awareness Management (Branding, Content Creation, Video Production, Media Relations, Event Management) - Development of Online and Offline Partnerships - Cross-Functional Project Management (UX/UI Design, Customer Journey Optimization, CRO, CRM, Website Migration)
Head of Acquisition
Koolicar
sept. 2017 - mai 2019
1 an 9 mois
Région de Paris, France
🚀 Cost Per Action -200%, Lead Volume +30% 🚀 - Team Management (3 team members): 1 Project Manager, 1 Designer, 1 Developer - Online Acquisition Management: SEA, SEO, Email Marketing, Affiliate Programs, Social Media, Display Advertising, Online Video, Price Comparison Sites, Programmatic, Native Advertising - Traffic Analysis: Unique Visitors, Page Views, Conversion Rate, Bounce Rate, Churn Rate, Customer Lifetime Value, Customer Acquisition Cost, ROI - Customer Journey Optimization: A/B Testing, Design, User Experience, Landing Pages - External Partnership Development: Cross-Promotion, Custom Integrations - Online/Offline Marketing Project Management: Branding, CRM, Print Media, Video Production, Content Development
Head of Media Trading
3xchange
déc. 2012 - juil. 2017
4 ans 8 mois
92300 Levallois-Perret, France
🚀 Clients Global Budget 2M€, Cost Per Action -40% 🚀 - Team Management (3 team members) - Campaign Management: RTB, Display, Mobile, Video, Social Media, Native Advertising, CRM, Email Marketing - Development of Campaign Tracking and Optimization Processes - Building Relationships with DSPs, SSPs, Ad Exchanges, and Data Providers - Data Solutions Implementation (DMP Clustering, Marketing Automation, Lookalike Modeling)
Responsable Pôle Affiliation
Public-Idées / Public-Ideas
janv. 2007 - oct. 2012
5 ans 10 mois
92300 Levallois-Perret, France
🚀 Clients Global Budget 1.5M€, Cost Per Action -30% 🚀 - Team Management (5 team members) - Campaign Oversight: Affiliate Marketing, SEM, Email Marketing, Display Advertising, Retargeting, Content Marketing - Relationship Development with Affiliates and Partners - Technical Project Management: Process Implementation, New Tool Integration, Usability Optimization
Assistant affiliation et partenariat
RueDuCommerce
avr. 2006 - déc. 2006
9 mois
93400 Saint-Ouen-sur-Seine, France
- Display, Email Marketing, and Contest Campaign Management - Partnership Management: Briefing the creative team, overseeing technical implementation - Relationship Development with Publishers and Partners - Website Traffic Analysis: Unique visitors, page views, conversion rate
Consultant stratégie marketing e-business
Paris-art
janv. 2005 - déc. 2006
2 ans
- Email Database Qualification - Definition and Design of New Commercial Products - Implementation of an Affiliate Program, Donation System, and Custom Search Engine - Redesign of Newsletters and Select Website Pages
Formation
EMLV - École de Management Léonard de Vinci
Master 2 Marketing et Commerce sur Internet (MCI)
2005 - 2006
2 ans
Université Évry Paris-Saclay
Maîtrise Commerce et Vente
2004 - 2005
2 ans