Mathilde Barre

Helping ambitious brands scale profitably through data-driven paid social campaigns and growth strategies. With 8+ years in performance marketing, I manage multi-platform campaigns that consistently outperform CPA, ROAS, and CAC targets across Meta, TikTok, Snapchat, Pinterest, LinkedIn & YouTube. What I deliver: ✅ Full-funnel strategy: From awareness to conversion with advanced audience targeting. ✅ Budget optimization: Managing and scaling campaigns up to $5K/day while maintaining ROAS goals. ✅ Advanced tracking: Pixel setup, event tracking, and data accuracy to optimize performance. ✅ Creative direction: Designing and A/B testing high-performing ad creatives for Meta & TikTok. ✅ Reporting & Insights: Actionable dashboards with key KPIs (CPA, ROAS, CAC). ✅ Growth-oriented mindset: CRO tactics and continuous testing to maximize results. Industries served: Tourism, E-commerce, Beauty, Wellness, Entertainment, Media. Recent achievements: ✔ Reduced CPA by 35% for e-commerce clients while scaling ad spend by 4x. ✔ Delivered $250K+ revenue uplift through TikTok and Meta campaigns for lifestyle brands. ✔ Helped clients expand globally with localized paid social strategies. 📩 Available for freelance projects worldwide (2-3 days/week). Let’s boost your growth with scalable social ads strategies.

Helping businesses, startups, and brands scale with high-performing Paid Social strategies and impactful content. Core Expertise: ✔ Paid Social & Acquisition Strategy: Designing and optimizing campaigns across Meta (Facebook, Instagram), TikTok, Pinterest, YouTube. ✔ Conversion Funnels & Growth: Building efficient customer journeys to boost sales and reduce CAC. ✔ Community Management & Branding: Content creation, editorial planning, and engagement strategies. ✔ Email Marketing & Automation: Automated workflows to maximize conversions. ✔ Audits & Training: Full account audits and tailored coaching for marketing teams. Goal: Help brands increase revenue and build a strong online presence through data-driven, creative strategies. 📌 Industries served: E-commerce, Food, Lifestyle, Wellness, SaaS, Media. 📩 Available for freelance projects and impactful collaborations.

J’accompagne les entreprises dans l’amélioration du bien-être et de la performance des collaborateurs en proposant des ateliers interactifs et concrets autour de la gestion du stress, du sommeil, de l’alimentation, de la santé sexuelle et de l’énergie. 🌿 Programmes & thématiques abordées ✔ Immunité & habitudes de vie : comprendre l’impact du mode de vie sur la santé et l’énergie ✔ Alimentation & performance cognitive : optimiser son énergie grâce à une nutrition adaptée ✔ Gestion du stress & de l’anxiété : techniques naturelles pour relâcher les tensions et prévenir l’épuisement ✔ Sommeil & récupération : stratégies pour favoriser un repos profond et réparateur ✔ Santé sexuelle & bien-être émotionnel : impact du stress et des habitudes de vie sur l’équilibre hormonal et la libido 🎤 Format des interventions • Animation d’ateliers en présentiel ou en ligne, adaptés aux besoins des équipes • Méthodologie basée sur des études scientifiques et des approches holistiques (coaching, yoga, méditation, sexothérapie) • Exercices pratiques : respiration, gestion des émotions, routines bien-être, alimentation, posture au travail 📌 Conseil & accompagnement des collaborateurs ✔ Création d’un guide de bonnes pratiques remis aux participants après chaque atelier ✔ Approche personnalisée : réponses aux questions sur la gestion du stress, la nutrition, le sommeil et la vitalité 💡 Résultats & impact des ateliers • 80% des participants se sentent mieux informés et plus motivés à adopter de nouvelles habitudes • Note moyenne de 4,7/5 pour l’impact et la clarté des interventions • Des entreprises envisagent désormais un programme bien-être trimestriel pour leurs équipes 📩 Intéressé par un atelier en entreprise ? Contactez-moi !

As a Health Coach and Relationship Expert, I offer a holistic approach to enhancing well-being and personal growth. Certified by the Institute of Integrative Nutrition (IIN, New York), with additional training in yoga and sex therapy, I provide personalized support to help clients achieve optimal health and improve their relationships. What I Offer: 🌟 Holistic Health Coaching: Customized wellness plans to help you reach your health goals. 🔄 Sustainable Lifestyle Changes: Practical advice for lasting improvements in daily routines. 🥗 Nutritional Guidance: Expertise in plant-based diets and digestive health. 🧘‍♀️ Stress Management: Meditation and mindfulness techniques, informed by my yoga training. 🧠 Emotional Health: Support for developing a positive mindset and emotional resilience. ⚖️ Work/Life Balance: Strategies for effectively managing professional and personal life. 💤 Sleep Optimization: Tips to enhance sleep quality and ensure restorative rest. 💑 Relationship Therapy: Therapeutic support for overcoming relationship challenges and fostering personal growth. Specialty: 🔍 Transforming Small Habits: Focused on improving small, impactful habits to boost overall health. Tailored strategies consider your lifestyle, constraints, and priorities. Vision: 🌟 My mission is to empower, inspire, and support individuals in achieving holistic well-being, fostering a longer, healthier, and more fulfilling life. Achievements: 🎯 Successfully guided clients to significant health and relationship improvements. 📈 Implemented strategies resulting in notable health and relationship enhancements. 🤝 Created a supportive environment for sustainable lifestyle changes. Ready to transform your health and relationships? 🌟 Let’s connect! Reach out to schedule a free consultation and discover how my coaching can help you achieve your wellness and relationship goals.

Managed digital strategy and paid social campaigns for leading telecom and luxury hospitality brands, while overseeing a team of Community Managers. Key Responsibilities: ✔ Orange Caraïbe: Led social media content creation, digital activations (CSR, Esports, influencer marketing), and monitored advertising campaigns (display & paid social) across the Caribbean region. ✔ Luxury Hospitality Group “Des Hôtels et des Îles” (4 & 5)**: Designed and executed social media strategy including brand content, influencer marketing, and paid social campaigns to drive conversions. ✔ Team Leadership: Recruited, trained, and managed a team of 4 full-time Community Managers. Achievements: ✅ Delivered integrated campaigns combining content, paid social, and influencer marketing. ✅ Successfully scaled brand presence and conversions through targeted ad strategies. ✅ Structured and led the agency’s Social Media department from the ground up.

Strategy: I help my clients define their digital strategies on social media, mainly on Facebook, TikTok, Twitter and Instagram. I also work on studies and recommendations on new social media platforms and new uses among the Gen Z mainly. I spend a lot of time networking, meeting freelancers and experts in the digital industry to be constantly aware of the innovations and the best practices. This is what I love the most about my job Brand content 💡 - I manage the brand content strategy for my clients: creative recommendation, sourcing, planning, realization : photoshoots, videos, stop motion, gifs, stories, etc... with the help of a team of artistic directors Management 👥 I motivate and manage a team of 4 community manager in their daily tasks. Ads 📊 I advise my clients about their ads strategy. I monitor myself their budgets on Facebook and Instagram mainly. I test and optimize different ads strategies to lower the CPA. Clients: Disney, Flying Blue, AccorHotels, Johnson&Johnson, Eucerin, Yves Rocher, Boutique Arthur ...

I trained the Airbnb Experience international teams in order to give them advices on how to use social media ( and mostly Instagram) in their digital strategies so they could get more visibility. I organized 3 training sessions in 3 different zones: Asia/ Middle East, Europe/Africa, US/Latin America. I adapted the sessions for the local specificities.

#1 online education platform in France Live online education for entrepreneurs, freelancers and small business owners 😃 Facebook ads Expert and Mentor Who are my students? Entrepreneurs , freelancers and small business owners What do I teach them? - How to build a great community on Facebook and Instagram? - How to build your brand's awareness through your Facebook Page , your Group or your Instagram profile? - How to find the perfect audience and develop amazing Ads? (Creation and Optimization ) I am also a consultant for project owners on the following topics: - SEO optimization and how to build a strong digital marketing strategy - Copywriting : how to find your tone and engage your audience thanks to the power of the WORDS - How to start your dropshipping business What makes my job interesting? My students are challenging. I m constantly learning about my specialty through all my conversations with them. They are fast learners and I keep on being challenged by their projects, their improvements and success. Facebook and Instagram are great tools for promoting businesses and I really enjoy getting to master their constant innovations and strategies.

I owned 3 e-commerce in the fashion, sportswear and beachwear industry. I took care of the sourcing of the products, the selection of the suppliers, and the negociation. But also I set up the marketing and sales strategy : Acquisition of new clients , Social Media marketing, Social Ads, SEO, Content strategy, Growth Hacking. My cofounder takes care of the websites development, the logistics and the after sales service. We were a pretty multitasked team !

I helped building a digital marketing strategy for a startup which mission was to create a skincare line to sublimate dark skins. First step: Product management: all the intrinsic characteristics to the product I had to work on :pricing , definition of the packaging solutions Second step : Project Management : production planning, coordination between all different services (design , marketing , laboratory , suppliers for the product , the packaging, printers ...) And my Favorite part : - I gave all my recommandations for the brands digital marketing Strategy : Branding, PR , Community Management guidelines, SEO / SEA Recommendations, Advertising plan, Partnerships, YES this is wide , I was representing the marketing pole by myself , so this was challenging but I really enjoyed learning so much and so fast about the cosmetic industry which is very interesting to handle in the marketing way. Redaction of the ebook : "How to create a disruptive communication strategy on social media for black cosmetics ?" ( how to break the codes 💥). This e-book was used as a lead magnet on a Facebook ad to create a basis of very engaged people ( clients also , yes , but the #1 objective wasn't to get more clients right away) https://www.d-kup.com/

Afrostream is often named "the black Netflix". It is a French innovative VOD platform offering series, documentaries, films etc... directed to the black communities. The ambition was to develop the platform worldwide with a special focus on Africa, where the Nigerian Iroko and Canal + have been settled for a while now. Afrostream was previously incubated by Silicon Valley’s prestigious Y Combinator and has secured investments from Orange, Cross Culture Ventures, and ACE & Company I first started working for Afrostream assisting the CEO in his daily missions, joining the marketing meetings and the international development strategies which was interesting me the most. I worked on the Brand Image through different aspects: - Collaborating on the Social Media strategy , since Afrostream had started to launch Afrostream Life, a lifestyle blog which ambition was to highlight the black creativity : music, cinema, arts... - Events organization: Shows screenings, meet ups , project of a pop up store... Since building a community was key to Afrostream's success I also had many ideas on how to develop the brand in Brazil, where I'm sure potential is great : - Contacting influencers, bloggers and events coordinator in Brazil that could carry the project - Working on a marketing strategy for the launch in Brazil : Social Media, partnerships, project of a blog, and Advertising through Facebook and Instagram. Unfortunately, Afrostream adventure came to an end, but I'm sure audiovisual opportunities for the black communities are ahead. https://medium.com/@tonjebakang/why-black-films-can-change-the-world-3f72bc2c6ec

I was sent by A2S to South Africa in order to create the representative office in Johannesburg. A2S is an innovative supplier in industrial safety equipment for explosive atmosphere My main mission was to test the market and to develop the business in Austral Africa. Especially South Africa, Mozambique, Zimbabwe , Zambia and Nigeria. My scorecard was very wide: I started with an analysis of the situation in South Africa: - Certification compliance with the local regulations - Lobbying with the main associations in South Africa Then I participated to all the fairs and business convergence meetings I could to find some new clients and partners: - Selection of transporter, distributor - Sales Prospection The final part was pure project management: - Defining and designing the need of our customer to provide a tailor-made solution - Follow-up on the logistic and delivery of goods - Sourcing products (Worldwide)

Definition of the brand's marketing strategy : Segment NAPPY (Natural + Happy) Creation of the brand concept, website: http://www.convictacosmeticos.com.br, brainstormings with our webmaster Pestel, SWOT, mission statement , values, vision, Canvas, Value Chain, Porter's 5 forces Segmentation, Positionning, 4P, market studies about Afro Hair in Brazil Creation of the logo, website Sourcing of investors and distributors, INPI patent in Brazil, France and Portugal Definition of the communication actions to implement: ads, blogs, TV spot, promotion actions, social networking

Degrémont is a multinational company that operates worldwide in the sector of water treatment. Organization of seminars with a budget of 50 000€ for the international coordinators of Degremont Planning, organizing and participating in workshops and seminars which promote sustainable development. Steering of a Sustainable procurement policy for the group: buyer’s interview, documentation, insertion of sustainable notions in the purchasing process Benchmarking and studies on Degremont’s positioning regarding its competitors. Creation of a newsletter, press reviews, collaborating platform, brainstorming and internal contests in order to develop new ideas for promoting the safety on the plants. Steering of the communication plan of safety: articles, press relations, management of purchase orders… Development of the sales pitch, and positioning of the sustainable development within Degremont Creation of a commercial tool in order to perceive the environmental sensitivity of Degremont clients by the salespersons.

Quasinu is a small brand of ready to wear fashion that exports worldwide Organization and logistic management of a fashion show in the Hotel Santa Teresa (Rio de Janeiro): models contracts, partnerships, communication etc… Organization of private sales in Paris, La Baule and Rio de Janeiro Supply and shipping management (international),management of supplier relationship Business development , client portfolio management Stock management, inventory Benchmarking, competitor survey on the luxury bathing suit market in France and Brasil

Seventic is a business development SME in NICTs Phoning and internet sales, after-sales service Client portfolio management, creation and management of a database Drafting of monthly reports/ Briefs Participation at client meetings